What does a digital marketing agency do?

A digital marketing agency helps businesses grow online by increasing performance via digital marketing channels such as SEO and PPC. Agencies create integrated strategies tailored to commercial goals, managing everything from research and campaign setup to optimisation and performance reporting. Most digital agencies offer some mix of SEO services, paid media, content marketing and digital PR. A full service agency brings those together, so your marketing efforts pull in the same direction instead of competing across separate digital channels.

How long does digital marketing take to work?

PPC campaigns can generate results within weeks, while SEO and digital PR typically take 3–6 months to achieve measurable improvements. Long-term growth usually develops over 6–12 months as strategies are optimised and authority increases. Timescales also depend on how competitive your market is. In competitive markets, sustainable growth takes longer to build but tends to hold, which is why we measure progress against commercial outcomes rather than short-term ranking movement.

What should I look for in a digital marketing agency?

Look for proven results, transparent reporting, regular communication, industry-relevant case studies, and a clear focus on revenue — not just traffic or rankings. The right digital marketing agency should create marketing strategies and campaigns that align with your business needs, tapping into their team’s expertise and knowledge to achieve measurable results and drive ROI. A dedicated account manager is also essential for clear communication and accurate reporting. Avoid agencies that promise guaranteed rankings or lack clarity around their strategy and KPIs.

How is AI changing digital marketing?

AI is changing digital marketing by influencing how search engines rank content, how ads are optimised, and how users discover brands through AI-generated results and conversational search. Search platforms increasingly use AI to interpret intent, summarise content, and deliver answers directly within results pages. This means businesses must prioritise authoritative content, structured data, technical optimisation, and multi-channel visibility to remain competitive. Agencies that understand AI-driven search adapt their strategies accordingly, combining SEO expertise, paid media, content authority, and data analysis to keep brands visible across both traditional search engines and AI-powered discovery platforms

How much does Digital Marketing cost?

The cost of digital marketing varies depending on your goals, the channels you need, and the level of support required. PPC, SEO services, content marketing, and digital PR all have different costs, while more integrated strategies require a broader investment. A good digital marketing agency should provide clear, transparent pricing based on your business objectives rather than a one-size-fits-all package. Your budget should be aligned with realistic growth targets, with regular reporting to demonstrate performance, ROI, and opportunities for further investment.

Can you help me rank higher on Google?

Yes. A digital marketing agency can help improve your visibility in Google through a combination of technical SEO, content strategy, digital PR, authority building, and ongoing optimisation. Achieving higher rankings depends on factors such as your website, competition, search intent, content quality, and technical performance. Rather than promising guaranteed rankings, a good agency will develop an SEO strategy around your commercial goals, track measurable improvements, and continually adapt its approach as Google’s algorithms and search results evolve.

Performance-Driven
Digital Marketing Agency

Built Around Search. Measured on Revenue.

What we do Our Work

Who We Are

Since 2007, Marketing Signals has helped mid-market and enterprise brands turn digital marketing activity into measurable business growth

Full-time, senior employees

Live client projects

Years average client retention

Years average staff tenure

Our Digital Marketing Services
Digital PR
Digital PR is one of the strongest levers for driving organic growth, and increasingly for visibility in LLM platforms like ChatGPT, since the same coverage that earns a backlink is often what gets cited in AI-generated answers too.
We build campaigns that secure links and coverage in tier-one publications, including national, local and trade press, pitched around stories relevant to your brand rather than generic news-jacking. That targeted approach is what turns coverage into rankings, not just column inches.
Our Digital Marketing Services
AI SEO & GEO
Search has already expanded beyond traditional engines. We build your organic presence across Google as well as AI platforms like ChatGPT, Perplexity, Gemini and Claude.
We track and improve your citation coverage and share of voice inside AI Overviews and LLM-generated answers with the same rigour we apply to traditional rankings, across competitive markets including retail, B2B, accountancy, travel and finance.
Our Digital Marketing Services
Pay Per Click (PPC)
Paid search is often the fastest route to revenue a business has, which is why it rewards close, expert management rather than set-and-forget campaigns.
Our PPC specialists run Google Ads, Shopping Ads and Microsoft Ads for e-commerce and lead-generation brands, building every campaign around the conversions that drive your business, whether that's online orders or qualified enquiries. Ongoing optimisation and clear reporting show you what your budget is returning, so you can invest more with confidence.
Our Digital Marketing Services
Organic Search (SEO)
Our SEO campaigns are built around how your business grows, combining technical SEO, content and authority into a cohesive strategy.
Our specialists identify where your market's actual opportunities sit, then build and run campaigns against them, not a generic checklist. That means growing website traffic that converts, not traffic for its own sake.
Our Digital Marketing Services
Integrated Search (SEM)
When SEO, PPC and GEO are planned together, performance compounds. With specialists across all three, we build one strategy from shared query data and improve it through testing rather than guesswork.
Paid data sharpens organic targeting, organic insight cuts wasted PPC spend, and both shape the content and coverage that AI assistants cite and recommend. It’s search marketing run as one integrated strategy across Google and AI answers, rather than separate campaigns competing for the same budget.
Our Digital Marketing Services
SaaS Link-Building Agency
Organic search is a long-term growth channel for most SaaS businesses, and links still carry real weight in how Google ranks pages.
Our team builds SaaS-specific link campaigns around the terms your buyers actually search, for established and enterprise software brands competing in crowded markets.

Built Around Search. Measured on Revenue.

Two colleagues working together in wooden meeting booth

Performance-Driven Digital Marketing Across All Search & AI Surfaces.

Search has changed but ROI hasn't, so what matters for your business remains the same: a strong ROI from your agency investment that delivers measurable success and drives digital performance. In a digital marketing landscape full of competing metrics and new industry trends, we know brands are only really concerned about whether their digital marketing agency is helping grow the business online.

We’re honest and transparent
We work as part of your team
ROI Focused
Data informs all our decision-making
Specialists in every channel
Clear, honest reporting

More About Us Let’s Work Together

Digital Marketing Strategies focused only on commercial outcomes

Featured Work

Campaigns
That Delivered

Industries we Specialise in

As a full service digital marketing agency, we work with ambitious brands across diverse industries and professional services.

Three colleagues collaborating on laptop

SaaS & Technology

We support fast growing technology and SaaS brands looking to scale lead generation and reduce customer acquisition costs. From complex B2B SEO strategies to performance-led PPC campaigns, we help SaaS companies turn search visibility into pipeline growth.

Ask About SaaS & Technology

Finance & Comparison

We work with finance and comparison brands navigating some of the highest CPCs and strictest compliance requirements in search. That means SEO built around trust and authority signals, and PPC that protects margin in a competitive market.

Ask About Finance & Comparison

E-commerce & Retail

From global fashion brands to specialist online retailers, we deliver strategies that drive traffic, conversions, and repeat revenue. Our e-commerce campaigns combine SEO, paid media, and CRO to maximise return on ad spend.

Ask About E-commerce & Retail

Professional Services

From law firms to consultancies, we help professional services brands win the searches that matter, turning expertise into enquiries with SEO, paid media and content that builds trust.

Ask About Professional Services

Let’s Work Together

Gareth Hoyle

Managing Director

Who trusted us

Working With Ambitious Brands

Let’s Work Together

Gareth Hoyle

Managing Director

What Makes Us Different?

Working With
Ambitious Brands

Every channel is run by specialists who work in it daily, not generalists covering four disciplines at once. You get that depth across search, paid and digital PR, with a dedicated account manager pulling it into one plan and reporting on what each channel is actually returning.

Strategy comes from people who've run these channels for years. We use AI to speed up research and reporting, but the judgement behind every decision is still human, and still accountable to the numbers you actually care about: revenue and customer acquisition.

Explore Our Work Our Culture

Don’t just take
our word for it

Jamie Evans

Head of E-commerce

“Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work.”

Rob Hughes

Director, Global SEO

“I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.”

Matthew Miller

Managing Director

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.”

Sandra Carosi

Head of Marketing

“As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”

David Weaver

Co-founder

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.”