Marketing Signals Blog

A place to share our thoughts

Ello Is It Me You’re Looking For?

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Last month we saw the launch of Ello. The invite only social media platform that claimed to be rebelling against Facebook with its simplistic, no advertising, image heavy approach. After a few days of digital marketers making a fuss about it all went a bit quiet for Ello…   Nothing New To See Here Ello provided us with nothing new, it was the same old structure just without the advertising (how long could that have lasted?). Ello did however promise anonymity and privacy, something that is a hot topic post […]

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The penguins are coming!

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If the chatter on the line is anything to go by we are expecting the latest refresh of Google’s Penguin filter any day. For some the update is likely to bring much needed relief and recovery and for others it will mean being thrust into the purgatory of suppressed rankings for months. So for those who have been lucky enough not to be bitten by the Penguin so far, what exactly is it? Penguin is a filter rather than a penalty Google issues penalties for sites that operate outside its […]

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Tips for Planning an Ecommerce Website

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Any kind of website requires careful planning and preparation to ensure the desired outcomes. This is especially true for ecommerce sites. Ecommerce entails a host of unique complexities that aren’t common considerations for non-ecommerce sites. Fortunately, from stock management to SEO and marketing, today’s popular ecommerce platforms have solutions that address almost every element of an online business. Before you start… Set your goals – make sure everyone working on the project is aware of the final goal – whether it is a simple 10 product store, or an advanced […]

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Guide to Protecting your Data against Loss and Theft

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Could you imagine what it would be like if you lost either your personal laptop or even your company’s laptop? Like our mobile phones, they contain pretty much everything about us and help us to go about our daily lives in a carefree way. We’re told we need to make up ever more creative passwords to protect our information online, but who can remember those overly complex passwords anyway? Evidently, as passwords become more and more complicated, there becomes an ever greater need to rely on the web browser to […]

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Where does your audience hang out?

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If you are a brand with very little digital knowledge, outsourcing work to an agency is an available option where expertise is on hand to guide you digitally. Many companies tend to make decisions going off what they see is working for other brands, which in some cases have a completely different aesthetic or target audience, meaning that the copied method will not always work for everyone. For example, everybody wants to be on Facebook or everybody wants to be number one on Google for their desired search terms. But […]

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How we saved a client $1,000,000 using SEO skills and link data

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We are tasked with many weird and wonderful jobs throughout the course of a day but this one seemed worthy of a blog post! It is quite well known that we have a team of people who are well versed in all things digital – be it small scale affiliate hobbies we run on the side to managing multi channel projects for our brand clients. This was a job with high stakes – and that always gets us interested. The client The client has requested anonymity so I will cover […]

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Ironing out the Facts: Local SEO

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Link removal is great. I don’t just have to say that because it’s my job, but it’s a process that actually works, and in most cases has a positive impact on key metrics and visibility.  I have been a part of the link removal team for just over a year now, and have seen some amazingly bad backlink profiles during this time. You will often find me staring out of the window at times during the day, and on the whole, apart from wondering what’s for tea, I’m usually pondering […]

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How effective is creative branding on the current digital frontline?

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Creative and visual branding has changed so rapidly with the development of technology, it would be naive to believe that the branding market just relies heavily on bold colours and well graphically laid out designs, that attracts reader attention, and will cause people to purchase your product or visit your site. It is to some extent still a key part of your branding strategy, but how much of a part does it play? Traditional Branding Traditionally, branding was heavily reliant on logos or packaging of products and allowing you to […]

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Making the most of a conference trip.

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Like many of you we enjoy all that a good conference trip can bring. I have been speaking, attending and even exhibiting at conferences for well over a decade now and there are a few things that I always do to make sure that I get the most out of the trip. I am in fact writing this post on the balcony of my Hotel in San Diego during the holiday I tagged on to my trip to ClickZ San Francisco where we will be exhibiting LinkRisk and catching up […]

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Time for a rebrand? Top tips for a smooth site relaunch

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From time to time your website or business will need some rebranding. Perhaps that rebranding will simply mean changing a logo – but occasionally it could mean a new theme design, or a complete transformation of your brand identity (both online and off). The process of a rebrand/rebuild can be complex, and often requires more than simply re-jigging your wordpress theme and updating a few plugins. With that in mind, here are some tips for a smooth and effective rebrand that should facilitate minimum disruption when it comes to the […]

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