Marketing Signals Blog

A place to share our thoughts

Do The SEO Basics

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SEO can be a daunting place. I know I found it that way when I graduated and entered the world of online marketing. With your Pandas, Hummingbirds, SERPS it’s no wonder people get lost and have no idea where to start. This post is aimed at small business owners looking to get a step up on their competitors. I’ll outline just a few basics to help you get your website optimised in no time. Get things Set Up Your first point of call (if you haven’t done so already) is […]

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Improving office communication with Slack

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I tend to run operations here at Marketing Signals and as part of that role we have a lot of procedures in place to make sure everything happens when its supposed to. Traditionally that was done through email but we have recently swapped a lot of our office chat to Slack. Slack is a collaborative messaging application, basically an office chat room. I wasnt sure it would work for us at first but I have grown to be fond of its advantages. Via traditional email communication most messages are one […]

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Building Blocks of a Mobile Friendly Site

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Google recently announced plans to roll out ‘several ranking changes‘ that will favour mobile-friendly websites in order to ‘improve the search experience for smartphone users‘. With these upcoming changes in mind, now would be a good time to take stock of the mobile-friendly nature (or not) of your website. In this article we will describe the basics of a mobile-friendly site, and share how you can go about improving the experience for your smartphone users. Why Go Mobile? The simple answer is that mobile is what (and where) your customers […]

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Mobile Friendly Search Update on PPC

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  With Google’s new SEO update of Mobile optimised sites to be ranked higher, this will see the shift of many sites pushing to be Mobile optimised to increase their presence in Search. So, how does this affect your PPC campaigns that will be in line with your SEO strategy? There is room for opportunity to build on your Paid search rankings with mobile optimised sites. The fact is. Adwords has always had this availability of Mobile enhanced features for your Ads, so now is the time to make use […]

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Free SEO & Marketing Tools

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The great thing about doing SEO, is that there is a wealth of great tools available to handle all sorts of jobs, so I thought I would run through a few that I find useful. I haven’t put these in any particular order, but it’s well worth having a skim through and seeing if there is anything in there you might find useful. Google’s Free SEO & Marketing Tools We might as well start with Google’s own tools as these will be the ones most people will have heard of […]

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BING – The Essential Mobile Ranking Factors & Techniques

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It may not be your first port of call, or even your second, but Bing is becoming far more powerful and commanding more and more search space year on year. Is it time to sit up and take note? We think so! Bing is often overlooked by a number of agencies and businesses alike, but we like to do things differently. Around six months back, whilst analysing one of our biggest clients, we saw a month on month increase in traffic coming from Bing organic queries. Now many agencies would […]

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Sparking Customer Interaction via Social Media

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With social media users exceeding a whopping two billion worldwide last August, according to wearesocial.net,  it is clear to see that businesses utilising their social media channels are already winning and a step ahead of the competition neglecting social fans. So, with this in mind, social is all about interaction, so if you are not sparking conversations with your followers or bringing in new acquisitions via social media, below are a few ways that you can begin to get to know your customer online. 1. Ask a question Now, this may […]

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A brief history of Penguin and Panda

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The joys of SEO in the modern world! A world of Penguins and Pandas! Here is an overview of the Google updates: Like what you have seen and read? Give us an embed! <p><strong>Please include attribution to Marketing Signals with this graphic.</strong></p><br /><br /> <p><a href=’http://marketingsignals.com/a-brief-history-of-penguin-and-panda/’><img src=’http://marketingsignals.com/wp-content/uploads/2015/02/panda_penguin_black_2_3.jpg’ alt=’a-brief-history-of-penguin-and-panda’ width=’1000′ border=’0′ /></a></p><br /><br /> <p>

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The Importance Of Good UX in Web Design

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Good User Experience (UX) is probably one of the most important factors to consider when designing a new website. Your website serves a purpose, be that getting new leads or acting as a source of information for your customers, or more than likely both. Ok, so first of all, lets look at an example of bad design: http://uglytub.com/   What’s wrong with it? Well everything! The website is full of bad images, fonts and hard to navigate. The bad design makes everything look ‘fake’. Would you trust this website with your […]

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The great disavow debate

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Of late there has been a lot of debate and argument on the topic of whether just using a disavow file is enough to solve link problems. The general suggestion being that people claim there is enough evidence to say that a disavow is all you need when sorting out a link issue. Well its really not that simple. What makes me qualified to wade in on one side or the other? (not that being unqualified has ever stopped anyone in an SEO debate before!). As a co-founder of LinkRisk and […]

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