Marketing Signals Blog

A place to share our thoughts

Make PPC Part of your SEO Strategy

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Within this blog post, I’m going to go over a few uses for PPC which you may not have considered before and also to show you that they don’t have to be a duel between Google Adwords and your SEO Strategy… They can very much work in harmony to help produce the results that you’re looking for – More Traffic!! If you have a website which is new to SEO, or maybe you have previously benefited from SEO in years gone by, you may have found that you are no […]

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Links. The Good, the Bad and the Ugly Truth

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Links. For many years now they have been the backbone of any good organic marketing campaign. And while they have come under a lot of fire over the past year or two, it’s safe to say links are here to stay, and are still a crucial part of Google’s ranking algorithm. However, just because links still matter, it doesn’t mean they are ALL good. In fact, bad links are now worse than they have ever been. Low quality, spammy links can really make a website owner fall out with Google […]

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When the Shoe is on the Other Foot

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  Within my role at Marketing Signals, I often find that a number of people are shocked at the prices they now need to pay for quality content and search signals, as link building has moved away from the era of spam and has been geared towards a more “natural” path by Google. Gone are the days of quick wins and directory submissions; these have been replaced by quality content, written by real people with a voice within their niche. This basically means that the whole game has changed when […]

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The Challenges of Running a Remote Content Team

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When I was brought in to work for Marketing Signals in January 2013, one of my first tasks was to accrue a UK-based team of content writers who could work remotely, charge per-word within our budgets, and had capacity to dedicate much of their time to the potentially large amounts of copywriting work we were able to send their way. Whilst we obviously work together as a team from within Marketing Signals towers, as Content Manager most of what I would consider my day-to-day “team” is made up of copywriters […]

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Inbox survival tactics

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Like many of you we here at Marketing Signals spend a large part of our working week managing the endless torrent of email that arrives in our inboxes. Marketing Signals is a highly transactional business and that combined with the fact that I help take on first line support for LinkRisk too means its more of a flood than a trickle nowadays. In this post I would like to share with you some of the tips and tricks that help keep me sane and allow me to stay on top […]

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Past Performance Is No Guarantee Of Future Success in SEO

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I tend to deal with the new business enquiries here at Marketing Signals. I am also the managing director and see the whole picture from start to finish. One recurring theme with our clients (present and new) is that SEO is getting too expensive these days and it is taking too long to rank and the most common – why am I having to pay for you to audit and probably remove / disavow some of our link profile when we paid another agency / you to build these links […]

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Backlink data sources – A quick comparison

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One of the biggest activities that our agency undertakes is Manual Penalty Removal. A manual penalty is shown via a notification within your Webmaster Tools console. This blog post looks at the main data sources used in the SEO industry and compares the data found within the exports. The aim to help you decide which data source may be the most relevant for the tasks you are completing and most importantly, which data sources you need when undertaking Google manual penalty recovery work. We will be using LinkRisk.com as the […]

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The indexation (or not) of web directories

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Over the years many SEO’s have used web directories as a very easy way of getting links for their clients. Many of those SEO’s bought the directory links from us back in the day! Post penguin Google has been clamping down heavily on these blatant SEO techniques so I was intrigued as to how far they would go with the de-indexing of these sites. Data is the key to successful search marketing campaigns in 2014 As a link building agency owner I know a lot about web directories and probably […]

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22

Apr, 2014

A New Era With the Same Great Team – Welcome to Marketing Signals

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We’d like to give you warm welcome to Marketing Signals, the new name for Manual Link Building and SEO Outsourcing Company! So, why the change? The landscape of SEO has changed drastically over the last couple of years; in particular, Google’s Penguin algorithm and all of its subsequent updates have made the rules on what you can and can’t do far stricter than ever before. With this in mind we felt it was the right time to update our product offering to meet the needs and demands of the 2014 […]

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