Marketing Signals Blog

A place to share our thoughts

4 Reasons To Measure Your Blog Post Performance

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With any online marketing campaign, you will look to monitor the successes and fails via methods including (but not limited to) Analytics traffic, keyword rankings and conversion reports. This information then helps to adjust the strategy when required and for you to see what works and what doesn’t. But, when it comes to blogging, do you take the same approach? If you are not also monitoring the success of your blog posts, how can you expect your reach and interaction to grow? In the same way that you would want […]

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The Launch of imageidentify.com – Fun & Useful

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Search engines alike have been working on developing reverse image search for years now, with varying success. Google’s version is actually pretty good, giving you identical or similar results to the uploaded image.   imageidentify.com, created by Wolfram Alpha has now gone one step further, attempting to feedback entity data on the image you uploaded. So what does this actually mean? Well, it’s quite simple really. If you were to upload a picture of an aeroplane, imageidentify.com would work to tell you what type and specification that plane was. Pretty […]

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The Importance Of an Optimised Google My Business Page For Local SEO

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As a business owner you’re going to want to have as much internet coverage as possible. Whilst you may not know where to start with SEO, Social and PPC. Setting up a Google My Business page is a fairly straight forward task that will give you many benefits. What Is Google My Business? So what is Google My Business? For those of you who don’t know it’s a free service from Google that will help users find your business across search, maps and Google +. If you search for “hairdresser […]

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The benefits of being a Google Partner

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As a Google partner agency, we got invited to an exclusive event at Google HQ in London last month.  The event provided insider tips that our team could take away and apply immediately to client accounts, thus helping to increase ROI across PPC campaigns. This event looked into new tools and trends, including some that we already use and new changes that Google have in store,  which provided an insight into future changes for SEO & PPC.   New Tools and how we have started to implement them Google Trends Google Trends is a […]

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Fixing Mobile Usability Issues on your website

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As google rolls out it’s mobile friendly algorithm update, you may soon see changes in your SERPs. We have covered the issue before in relation to building a mobile friendly site, but now we will drill down into some of the specific issues that Google is currently on the look out for, as it decides whether to mark your website as ‘mobile friendly’. There are five major areas Google is interested in on your site. These are… Viewport The viewport tag defines how browsers should display your site, depending on […]

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If Sitewide Link NoFollow – Else Follow

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For many years, theme developers and web designers have been using the opportunity to advertise themselves to others as the person or company who created the website or theme by use of the footer ‘credit’ links. Absolutely nothing to do with being a cheap and easy link building tactic of course because who would do such things to try and game the system because *coughs* we’re all in the business of doing things naturally of course… The problem has been for a few years now ever since Google let the […]

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The advantages of becoming a Google Partner – an overview

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We’ve been a Google partner for a number of months now here at Marketing Signals. The idea came after we decided to ramp up our PPC offering to our existing and future clients. Traditionally our focus has been on organic search and content curation. However, there was a clear need to provide a complete SEM offering to current and existing clients, so we decided to take the plunge, with a little help from Yasmin. Training and exams The training materials provided by Google are free to access and there is […]

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Are you prepared for Google’s mobile-friendly algorithm update?

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As Google have now officially announced the roll-out of their mobile-friendly update, which is set to happen on the 21st of April and will likely last for the duration of the week. With that said, there is no better time than the present to ensure that your website is mobile-friendly. There is no escaping the fact that with each and every new smart-phone release more and more people are using their mobile phones as their first port of call to crawl the web, from online shopping to keeping up to […]

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Do The SEO Basics

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SEO can be a daunting place. I know I found it that way when I graduated and entered the world of online marketing. With your Pandas, Hummingbirds, SERPS it’s no wonder people get lost and have no idea where to start. This post is aimed at small business owners looking to get a step up on their competitors. I’ll outline just a few basics to help you get your website optimised in no time. Get things Set Up Your first point of call (if you haven’t done so already) is […]

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Improving office communication with Slack

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I tend to run operations here at Marketing Signals and as part of that role we have a lot of procedures in place to make sure everything happens when its supposed to. Traditionally that was done through email but we have recently swapped a lot of our office chat to Slack. Slack is a collaborative messaging application, basically an office chat room. I wasnt sure it would work for us at first but I have grown to be fond of its advantages. Via traditional email communication most messages are one […]

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