Marketing Signals Blog

A place to share our thoughts

Optimising Mobile for PPC Campaigns

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  Google have now given priority organically to sites that are optimised for mobile search. Therefore, PPC campaigns have more room for mobile bidding and the opportunity of tailoring ads to be effective on mobile. However, many brands fail to optimise their mobile PPC campaigns. It is important to consider how people are attracted to your ad on smaller devices, how people behave on mobile search, and what makes your site accessible to achieve your goal. Attraction – Design Ideas Consider yourself searching for a product on a mobile device, […]

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Custom Post Types within WordPress

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WordPress was once little more than a basic CMS for bloggers, but it has since grown into a full eco-system – able to handle almost anything that web developers and designers can throw at it. You may think of WordPress as a system that manages your blog posts and website pages – but you can quite easily expand it to help you manage custom ‘post types’ for your specific website requirements. These custom post types are what you would turn to when the standard post types (of posts and pages) […]

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4 Reasons Why Your Content Marketing Project is Likely to Fail

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Content marketing has become a popular term to describe the creation and promotion of creative content on the web. However, the concept itself is nothing new, as in fact you could argue it is just another name for publishing – something that has been around for decades. In addition to the core concept of content marketing not being a entirely new phenomenon, neither are the factors which help determine whether creative content succeeds or fails. Producing good, high quality content, regardless of the format, is something that is hard to do. That said, by taking a methodical approach from start […]

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Jul, 2015

Web Hosting Guide for Your Business

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Whether you have been doing business online for many years, or are just starting your journey online. One thing is for certain. You’re going to quickly realise that web hosting is one of those necessary evils to contend with, to get your website online and for your customers to find you. No matter whether you’re running a small freelance website offering your skills and services, or a large business with hundreds of thousands of customers buying from you. You’re going to need somewhere to host your website that is fast […]

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Finding Influencers the Easy Way

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Outreach and content have become the backbone of any solid organic strategy in recent years. The success of such a campaign relies on a number of variants, including how well written your outreach email is, along with the quality of the content you’re seeding. Sending blanket emails is relatively easy and somewhat inexpensive. However, this approach can sometimes be a little “hit and miss”. In order to maximise your chances of a successful outreach campaign, getting your initial research right is key. Finding and researching your industry influencers will really […]

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10 Tips for Creating Engaging Blog Content

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If your audience can’t connect with your blog content, chances are they will click off the page or be put off returning for future posts. Below are ten tips that will help you to create engaging blog content that will attract and retain blog readers. Be Passionate Write on topics you are passionate about. If you have no interest in what you are writing, this will come across to your audience and could easily lose their attention. Keep a Finger on the Pulse Keep up to date with industry blogs […]

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A Year In Digital – What I Wish I Knew as a Fresh Faced Grad

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So I’ve now been at Marketing Signals for a year, during which I’ve learnt a hell of a lot about all things Digital. As I’ve been reflecting on what I’ve learnt over the last year, I thought about some of the things I wish I knew as a graduate. I was fortunate to walk straight into a job, but some of you out there might be struggling, so here’s a few tips from me: Read…Lots Take it all in. Seriously, the world of digital is changing constantly and you will […]

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Choosing the Right Theme for Your WordPress Site

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WordPress themes are a relatively easy way for site owners, web designers or complete beginners to create a professional looking, fully functional WordPress site with minimal effort. There are thousands of both free and paid themes available, so where do you begin, and what are the features you should look out for? Functionality Comes First For WordPress beginners and non-code-savvy users, design and appearance will often be the most important factor when choosing a theme. This is understandable, but it is usually the functionality of the theme – including features like […]

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Google Buy Buttons – What it means for business

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Google have finally enhanced into ecommerce, much like Amazon. The new changes will allow a person to search for a product and see a direct buy button. Once the user clicks on the button, they will land onto a completing the order page and mobile users will be the first to trial this. All of this will be for paid search results under the Shop on Google tab options. Essentially, users will store their credit information with Google, so in future it will make the buying process a simple click. […]

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4 Reasons To Measure Your Blog Post Performance

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With any online marketing campaign, you will look to monitor the successes and fails via methods including (but not limited to) Analytics traffic, keyword rankings and conversion reports. This information then helps to adjust the strategy when required and for you to see what works and what doesn’t. But, when it comes to blogging, do you take the same approach? If you are not also monitoring the success of your blog posts, how can you expect your reach and interaction to grow? In the same way that you would want […]

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