Marketing Signals Blog

A place to share our thoughts

How we saved a client $1,000,000 using SEO skills and link data

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We are tasked with many weird and wonderful jobs throughout the course of a day but this one seemed worthy of a blog post! It is quite well known that we have a team of people who are well versed in all things digital – be it small scale affiliate hobbies we run on the side to managing multi channel projects for our brand clients. This was a job with high stakes – and that always gets us interested. The client The client has requested anonymity so I will cover […]

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Ironing out the Facts: Local SEO

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Link removal is great. I don’t just have to say that because it’s my job, but it’s a process that actually works, and in most cases has a positive impact on key metrics and visibility.  I have been a part of the link removal team for just over a year now, and have seen some amazingly bad backlink profiles during this time. You will often find me staring out of the window at times during the day, and on the whole, apart from wondering what’s for tea, I’m usually pondering […]

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How effective is creative branding on the current digital frontline?

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Creative and visual branding has changed so rapidly with the development of technology, it would be naive to believe that the branding market just relies heavily on bold colours and well graphically laid out designs, that attracts reader attention, and will cause people to purchase your product or visit your site. It is to some extent still a key part of your branding strategy, but how much of a part does it play? Traditional Branding Traditionally, branding was heavily reliant on logos or packaging of products and allowing you to […]

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Making the most of a conference trip.

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Like many of you we enjoy all that a good conference trip can bring. I have been speaking, attending and even exhibiting at conferences for well over a decade now and there are a few things that I always do to make sure that I get the most out of the trip. I am in fact writing this post on the balcony of my Hotel in San Diego during the holiday I tagged on to my trip to ClickZ San Francisco where we will be exhibiting LinkRisk and catching up […]

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Time for a rebrand? Top tips for a smooth site relaunch

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From time to time your website or business will need some rebranding. Perhaps that rebranding will simply mean changing a logo – but occasionally it could mean a new theme design, or a complete transformation of your brand identity (both online and off). The process of a rebrand/rebuild can be complex, and often requires more than simply re-jigging your wordpress theme and updating a few plugins. With that in mind, here are some tips for a smooth and effective rebrand that should facilitate minimum disruption when it comes to the […]

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PPC for Brand PR – Does it work?

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Immediate search results are almost impossible as SEO and ‘Ranking’ is a long term process. However, what if an immediate result is needed because of an online PR issue? The answer – PPC (bear in mind PPC traffic and ranking is not the same as SEO). A PPC goal is evidently different for each client reflecting how an Adwords campaign is built and tailored. The majority wanting an ROI from a physical product through actual conversion or possibly to increase traffic to the site with an awareness goal. If we […]

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Make PPC Part of your SEO Strategy

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Within this blog post, I’m going to go over a few uses for PPC which you may not have considered before and also to show you that they don’t have to be a duel between Google Adwords and your SEO Strategy… They can very much work in harmony to help produce the results that you’re looking for – More Traffic!! If you have a website which is new to SEO, or maybe you have previously benefited from SEO in years gone by, you may have found that you are no […]

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Links. The Good, the Bad and the Ugly Truth

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Links. For many years now they have been the backbone of any good organic marketing campaign. And while they have come under a lot of fire over the past year or two, it’s safe to say links are here to stay, and are still a crucial part of Google’s ranking algorithm. However, just because links still matter, it doesn’t mean they are ALL good. In fact, bad links are now worse than they have ever been. Low quality, spammy links can really make a website owner fall out with Google […]

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When the Shoe is on the Other Foot

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  Within my role at Marketing Signals, I often find that a number of people are shocked at the prices they now need to pay for quality content and search signals, as link building has moved away from the era of spam and has been geared towards a more “natural” path by Google. Gone are the days of quick wins and directory submissions; these have been replaced by quality content, written by real people with a voice within their niche. This basically means that the whole game has changed when […]

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The Challenges of Running a Remote Content Team

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When I was brought in to work for Marketing Signals in January 2013, one of my first tasks was to accrue a UK-based team of content writers who could work remotely, charge per-word within our budgets, and had capacity to dedicate much of their time to the potentially large amounts of copywriting work we were able to send their way. Whilst we obviously work together as a team from within Marketing Signals towers, as Content Manager most of what I would consider my day-to-day “team” is made up of copywriters […]

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