Marketing Signals Blog

A place to share our thoughts

9

Feb, 2016

Your PPC Checklist For Valentine’s Day

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Paid Advertising is a fantastic way to ensure short term profitable engagement. Seasonal events are super important to maximise sales opportunities and can also allow your Ads to appear a little better and approachable. Brands that aren’t taking advantage of these opportunities are letting profit slip through! Here is our PPC checklist complied to ensure your Valentine’s campaigns are up to scratch for any last minute sales. Promotional Content Use the opportunity to add offers and promotions to your Ads. Shoppers are always looking for money saving opportunities on occasions […]

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5

Feb, 2016

Is Your Content Clickable?

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Clickable content starts off with great copy. But how do you get people to click on that link and start reading it? If you have found yourself becoming increasingly frustrated or disappointed over the lack of clicks on your tweeted links, or page views of your latest blog posts. Here is a simple checklist (and series of questions) you can follow to make sure that you are optimising your content and social posts to gain the most clicks. After all, clicks = popularity. Right? Are Your Headlines Click Worthy? Just like […]

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29

Jan, 2016

How to use PPC data to boost your SEO campaign

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Anyone who works in SEO and/or PPC will know that both activities provide marketers will enormous amounts of data, with everything trackable and measurable via cookies. This is one of the key advantages of search marketing over traditional marketing, which is much harder to track the ROI. If you find yourself managing both PPC and SEO for the same site, you will have the advantage of being able to consume information and data from both channels. And whilst they are separate entities, with one based upon buying traffic and the other based upon optimising for […]

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22

Jan, 2016

5 Reasons your Business website isn’t doing as well as you’d like!

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I was going to write a blog post about how to improve your business website. But I got distracted and couldn’t think of anything else to write beyond the catchy title. Lets face it, there are so many business websites out there that are rubbish! There I said it, your website probably isn’t all that great and you’ve been hanging on to it like some sort of comfort blanket…. So there you go, bit of a short blog post this week. So, I’ve decided I’m going to fill the rest […]

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15

Jan, 2016

Ensuring a Trouble-Free Website Launch

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We launch multiple websites a month – everything from simple brochure sites to e-commerce stores with thousands of products. No two website launches are the same. Sometimes we have minor issues to fix. Other times we encounter major server issues, or something more complex. Here are some tips for making your new site launch a smooth a process as possible. Server Setup Hosting is not something you are likely to give much thought to at the start of your new Web Design project. After all, aren’t all modern web hosts […]

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8

Jan, 2016

How local search will continue to grow in importance through 2016

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Local search has been a gold mine for small and medium businesses for several years now, giving them the ability to focus on particular locations and compete with bigger brands. Making sure your site has your location added, that citations point to you correctly and you are listed on local websites, forms one of the cornerstones of a modern digital marketing campaign. The importance of local search is only going to increase in 2016 and below are a few reasons why. Local Data will continue to be a vital marketing […]

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18

Dec, 2015

Seasonality and PPC

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For small to medium sized businesses, the type of product you deliver is an important part of when your audience is likely to buy. For example, some products are available all year round but change in their offering, such as clothing. In the fashion industry, the types of clothing delivered changes per season, as would the marketing campaigns behind them too. Some products may only be available at certain times of the year, such as bikinis, that are mainly bought during the Spring and Summer seasons. The way seasonal marketing […]

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11

Dec, 2015

Will Content Still Be King in 2016?

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“Content is King” Bill Gates, January 1996 Following on from David’s blog post the other week, which looked at how link building will change in 2016? I thought I would ponder on whether content will still be king in 2016, from a blogger’s perspective and 20 years on from Bill Gates’s statement. It is inevitable that any successful marketing campaign (or any marketing efforts to be fair), whether print, TV or online, heavily rely on content to en-capture and thrill its audience. From the written word, to imagery, audio or […]

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4

Dec, 2015

5 Ways to Get in Front of Your Competitor’s Audience

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Wouldn’t if be great if you could get your brand’s message in front of all those users and customers who are currently engaged with your online competitors? Traditionally, it would have been almost impossible to push your marketing message in front of your rival’s customers, fans and subscribers. As you would first need to think of a method to discover who these people actually were. However, from an online perspective at least, you really can market to your rivals online audience. Notice – I am using the term audience – not just customers […]

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27

Nov, 2015

Want To Know How Link Building Will Change In 2016?

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So, you’re looking for help and advice about which Link Building tactics you should be employing in 2016 to help improve your rankings and get a ton more traffic to your website. This time last year, I took a ahem… sarcastic look at the whole ‘Best Guide to Link Building’ type blog posts that spread throughout Google like a plague of acne on teenagers face every year. Before I go ahead and tell you about what you should be doing in 2016, 2017, 2018… and beyond. Feel free to take […]

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