Marketing Signals Blog

A place to share our thoughts

Free SEO & Marketing Tools

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The great thing about doing SEO, is that there is a wealth of great tools available to handle all sorts of jobs, so I thought I would run through a few that I find useful. I haven’t put these in any particular order, but it’s well worth having a skim through and seeing if there is anything in there you might find useful. Google’s Free SEO & Marketing Tools We might as well start with Google’s own tools as these will be the ones most people will have heard of […]

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BING – The Essential Mobile Ranking Factors & Techniques

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It may not be your first port of call, or even your second, but Bing is becoming far more powerful and commanding more and more search space year on year. Is it time to sit up and take note? We think so! Bing is often overlooked by a number of agencies and businesses alike, but we like to do things differently. Around six months back, whilst analysing one of our biggest clients, we saw a month on month increase in traffic coming from Bing organic queries. Now many agencies would […]

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Sparking Customer Interaction via Social Media

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With social media users exceeding a whopping two billion worldwide last August, according to wearesocial.net,  it is clear to see that businesses utilising their social media channels are already winning and a step ahead of the competition neglecting social fans. So, with this in mind, social is all about interaction, so if you are not sparking conversations with your followers or bringing in new acquisitions via social media, below are a few ways that you can begin to get to know your customer online. 1. Ask a question Now, this may […]

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A brief history of Penguin and Panda

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The joys of SEO in the modern world! A world of Penguins and Pandas! Here is an overview of the Google updates: Like what you have seen and read? Give us an embed! <p><strong>Please include attribution to Marketing Signals with this graphic.</strong></p><br /><br /> <p><a href=’http://marketingsignals.com/a-brief-history-of-penguin-and-panda/’><img src=’http://marketingsignals.com/wp-content/uploads/2015/02/panda_penguin_black_2_3.jpg’ alt=’a-brief-history-of-penguin-and-panda’ width=’1000′ border=’0′ /></a></p><br /><br /> <p>

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The Importance Of Good UX in Web Design

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Good User Experience (UX) is probably one of the most important factors to consider when designing a new website. Your website serves a purpose, be that getting new leads or acting as a source of information for your customers, or more than likely both. Ok, so first of all, lets look at an example of bad design: http://uglytub.com/   What’s wrong with it? Well everything! The website is full of bad images, fonts and hard to navigate. The bad design makes everything look ‘fake’. Would you trust this website with your […]

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The great disavow debate

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Of late there has been a lot of debate and argument on the topic of whether just using a disavow file is enough to solve link problems. The general suggestion being that people claim there is enough evidence to say that a disavow is all you need when sorting out a link issue. Well its really not that simple. What makes me qualified to wade in on one side or the other? (not that being unqualified has ever stopped anyone in an SEO debate before!). As a co-founder of LinkRisk and […]

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Aligning your search strategy using remarketing

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  It is quite apparent that Social is a big driver for SEO strategies and the two work together well. It is also important to bear in mind that Adwords PPC traffic is separate from SEO with some level of influence if people are re searching and coming through organically. Many clients that want one don’t tend to think to the extent of how all connect. For example ‘I want to be number one in search’ ‘I want to have more likes and followers’ or ‘I want to sell my […]

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Going beyond Web Based SEO Tools

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At Marketing Signals, we mostly use web based SEO & Link Tools for the most part so I should clear up from the off that this blog post is more of interest to me with my own personal marketing efforts with my own websites outside of work than anything we do during the 9-5 working week. I should also add that for the majority of people / agencies / businesses, I understand that the most popular SEO tools will be the online web based tools, so this blog post wont […]

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Keeping up in the ever-changing race that is SEM

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  As digital marketers we work in what is probably one of the most volatile industries, which is constantly changing, adapting and reinventing itself. It can often feel difficult to keep up to date with developments and industry news, whilst juggling numerous accounts and workloads. It is however vital to keep abreast of the latest industry news, in what is now an “adapt or die” industry.   We’ve all seen it over the past couple of years; SEOs refusing to change, believing article and directory submissions are going to make […]

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Five Reasons Your Business Should Be Blogging in 2015

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Is your company blogging, or has your corporate blog been left feeling neglected? In this day and age, as Bill Gates knows, ‘Content Is King’ and an essential cog within the machine that we call SEO – or ‘online marketing’ as it is being called these days. As we are fast approaching the New Year, there are many solid reasons why your business should be taking advantage of blogging in 2015. So, if you haven’t started a blog for your business yet, then why not? Forbes.com has said that: “The […]

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