Marketing Signals Blog

A place to share our thoughts

Is Social becoming Pay to Play?

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    Social Media Channels are constantly expanding their services, especially with the need to stay in the game, to adapt to consumer needs and to constantly being a platform reaching its frequently growing audience. If we think back to early stages of Facebook, where liking a page would have increased your business activity. Is that still as effective? Content Marketing has now become a key part of maintaining your brand presence. How that Content is promoted be it organically or to pay to give it that extra boost. Which […]

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The Best Guide to Link Building in 2015 You’ll Ever Read!

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Before I go any further, these are my views and not the views of my employer. Just to be clear, this is not going to be the typical “Guide to link building in [insert year]“. The Internet has been awash with these predictions on link building strategies for many years, mainly in the hope of high rankings and potential traffic. There have been a few hiccups with the predictions over the years, most notably in 2011 with 99.9% of the sites publishing their annual “lets’ update last years’ post and […]

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Business attire in digital – What should you wear?

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So, I am often asked why  I never wear a shirt and tie for work? After all I do run the front end of Marketing Signals and I am one of the faces of the company. We recently published a content piece for one of our clients based around a survey they conducted with over 1000 business people – The graphic is embedded at the bottom of this post. Whilst I agree with the majority of the stats – including not to wear flip flops to the first meeting – I […]

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Smaller Screen, bigger Punch- How mobile is developing

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      Over the years, many of us Search Engine Marketers have developed the skill to read between Google’s lines. Like politicians, it’s often very difficult to get a straight answer, to a seemingly straight forward question. Google have been pushing the notion lately that making mobile websites as user friendly as possible is key. They even went as far to say “Because at Google we are aiming to provide a great user experience on any device, we’re making a big push to ensure the search results we deliver […]

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It Pays To Be Prepared – Blog Management Tips & Tricks

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Trying to find the dedicated time that you would like to spend creating new posts for your blog can often be a difficult task amongst a list of, what feels like, one-hundred-thousand other things to do, which can sometimes be difficult to comprehend. As a part time blogger who juggles their own blog planning in the evenings after work and during the weekends, I often have days when I want to find some ‘me’ time in-between my busy workload, without feeling guilty for neglecting my blog – well, I feel […]

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Ello Is It Me You’re Looking For?

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Last month we saw the launch of Ello. The invite only social media platform that claimed to be rebelling against Facebook with its simplistic, no advertising, image heavy approach. After a few days of digital marketers making a fuss about it all went a bit quiet for Ello…   Nothing New To See Here Ello provided us with nothing new, it was the same old structure just without the advertising (how long could that have lasted?). Ello did however promise anonymity and privacy, something that is a hot topic post […]

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The penguins are coming!

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If the chatter on the line is anything to go by we are expecting the latest refresh of Google’s Penguin filter any day. For some the update is likely to bring much needed relief and recovery and for others it will mean being thrust into the purgatory of suppressed rankings for months. So for those who have been lucky enough not to be bitten by the Penguin so far, what exactly is it? Penguin is a filter rather than a penalty Google issues penalties for sites that operate outside its […]

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Tips for Planning an Ecommerce Website

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Any kind of website requires careful planning and preparation to ensure the desired outcomes. This is especially true for ecommerce sites. Ecommerce entails a host of unique complexities that aren’t common considerations for non-ecommerce sites. Fortunately, from stock management to SEO and marketing, today’s popular ecommerce platforms have solutions that address almost every element of an online business. Before you start… Set your goals – make sure everyone working on the project is aware of the final goal – whether it is a simple 10 product store, or an advanced […]

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Guide to Protecting your Data against Loss and Theft

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Could you imagine what it would be like if you lost either your personal laptop or even your company’s laptop? Like our mobile phones, they contain pretty much everything about us and help us to go about our daily lives in a carefree way. We’re told we need to make up ever more creative passwords to protect our information online, but who can remember those overly complex passwords anyway? Evidently, as passwords become more and more complicated, there becomes an ever greater need to rely on the web browser to […]

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Where does your audience hang out?

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If you are a brand with very little digital knowledge, outsourcing work to an agency is an available option where expertise is on hand to guide you digitally. Many companies tend to make decisions going off what they see is working for other brands, which in some cases have a completely different aesthetic or target audience, meaning that the copied method will not always work for everyone. For example, everybody wants to be on Facebook or everybody wants to be number one on Google for their desired search terms. But […]

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