Marketing Signals Blog

A place to share our thoughts

How Understanding Your Link Profile is Vital to your Future Visibility

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We all by now understand the importance of links when it comes to executing a successful digital marketing campaign. Links form the basis of your site ranking and being visible across the web. Everyday across the search marketing industry the importance of links & building engaging content is reinforced through talks, blog posts and twitter conversations. What some people are missing however is having an in-depth understanding of what links already exist before any external work occurs. In an age where link building has become “link earning” and the message […]

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How to Measure Content Success

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Content enables brands to deliver a message to their target audience and is a crucial form of communication. We can see brands using content for news, promotions or anything informative that will be of some benefit to their audience. With the main aim being, for content to be engaged with. In order to make this happen the marketing strategy behind every single piece of brand is important. This varies in difficulty, depending on the size of the brand. It is likely that a bigger brand will have a higher chance […]

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Blogging Basics Checklist

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We all know the importance of maintaining an up-to-date blog and creating fresh content for both Google and your readers. But are you missing out on these blogging basics? Below is a checklist of five questions to ask yourself when putting a new blog post together. 1. Have You Researched Your Target Keywords and Trends? To make sure that your blog post gets found and read by as many people as possible, you will firstly want to know what your target audience is searching for. If you were writing about ‘Family […]

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How To Get Your Structured Data in The SERPs

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We all want our website to be doing better in the SERPs (Search Engine Result Pages), and there’s a lot you can do to help give it a boost. You may have noticed that search engines are supplying users with more and more information in the SERPs. These snippets of information are usually made up of text and images, they provide information to enhance the overall user experience of a SERP. These snippets of information can benefit your business, especially when it comes to click through rates (CTR). What Exactly […]

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Optimising Mobile for PPC Campaigns

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  Google have now given priority organically to sites that are optimised for mobile search. Therefore, PPC campaigns have more room for mobile bidding and the opportunity of tailoring ads to be effective on mobile. However, many brands fail to optimise their mobile PPC campaigns. It is important to consider how people are attracted to your ad on smaller devices, how people behave on mobile search, and what makes your site accessible to achieve your goal. Attraction – Design Ideas Consider yourself searching for a product on a mobile device, […]

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Custom Post Types within WordPress

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WordPress was once little more than a basic CMS for bloggers, but it has since grown into a full eco-system – able to handle almost anything that web developers and designers can throw at it. You may think of WordPress as a system that manages your blog posts and website pages – but you can quite easily expand it to help you manage custom ‘post types’ for your specific website requirements. These custom post types are what you would turn to when the standard post types (of posts and pages) […]

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4 Reasons Why Your Content Marketing Project is Likely to Fail

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Content marketing has become a popular term to describe the creation and promotion of creative content on the web. However, the concept itself is nothing new, as in fact you could argue it is just another name for publishing – something that has been around for decades. In addition to the core concept of content marketing not being a entirely new phenomenon, neither are the factors which help determine whether creative content succeeds or fails. Producing good, high quality content, regardless of the format, is something that is hard to do. That said, by taking a methodical approach from start […]

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Jul, 2015

Web Hosting Guide for Your Business

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Whether you have been doing business online for many years, or are just starting your journey online. One thing is for certain. You’re going to quickly realise that web hosting is one of those necessary evils to contend with, to get your website online and for your customers to find you. No matter whether you’re running a small freelance website offering your skills and services, or a large business with hundreds of thousands of customers buying from you. You’re going to need somewhere to host your website that is fast […]

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Finding Influencers the Easy Way

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Outreach and content have become the backbone of any solid organic strategy in recent years. The success of such a campaign relies on a number of variants, including how well written your outreach email is, along with the quality of the content you’re seeding. Sending blanket emails is relatively easy and somewhat inexpensive. However, this approach can sometimes be a little “hit and miss”. In order to maximise your chances of a successful outreach campaign, getting your initial research right is key. Finding and researching your industry influencers will really […]

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10 Tips for Creating Engaging Blog Content

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If your audience can’t connect with your blog content, chances are they will click off the page or be put off returning for future posts. Below are ten tips that will help you to create engaging blog content that will attract and retain blog readers. Be Passionate Write on topics you are passionate about. If you have no interest in what you are writing, this will come across to your audience and could easily lose their attention. Keep a Finger on the Pulse Keep up to date with industry blogs […]

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