Marketing Signals Blog

A place to share our thoughts

Fixing Mobile Usability Issues on your website

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As google rolls out it’s mobile friendly algorithm update, you may soon see changes in your SERPs. We have covered the issue before in relation to building a mobile friendly site, but now we will drill down into some of the specific issues that Google is currently on the look out for, as it decides whether to mark your website as ‘mobile friendly’. There are five major areas Google is interested in on your site. These are… Viewport The viewport tag defines how browsers should display your site, depending on […]

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If Sitewide Link NoFollow – Else Follow

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For many years, theme developers and web designers have been using the opportunity to advertise themselves to others as the person or company who created the website or theme by use of the footer ‘credit’ links. Absolutely nothing to do with being a cheap and easy link building tactic of course because who would do such things to try and game the system because *coughs* we’re all in the business of doing things naturally of course… The problem has been for a few years now ever since Google let the […]

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The advantages of becoming a Google Partner – an overview

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We’ve been a Google partner for a number of months now here at Marketing Signals. The idea came after we decided to ramp up our PPC offering to our existing and future clients. Traditionally our focus has been on organic search and content curation. However, there was a clear need to provide a complete SEM offering to current and existing clients, so we decided to take the plunge, with a little help from Yasmin. Training and exams The training materials provided by Google are free to access and there is […]

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Are you prepared for Google’s mobile-friendly algorithm update?

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As Google have now officially announced the roll-out of their mobile-friendly update, which is set to happen on the 21st of April and will likely last for the duration of the week. With that said, there is no better time than the present to ensure that your website is mobile-friendly. There is no escaping the fact that with each and every new smart-phone release more and more people are using their mobile phones as their first port of call to crawl the web, from online shopping to keeping up to […]

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Do The SEO Basics

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SEO can be a daunting place. I know I found it that way when I graduated and entered the world of online marketing. With your Pandas, Hummingbirds, SERPS it’s no wonder people get lost and have no idea where to start. This post is aimed at small business owners looking to get a step up on their competitors. I’ll outline just a few basics to help you get your website optimised in no time. Get things Set Up Your first point of call (if you haven’t done so already) is […]

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Improving office communication with Slack

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I tend to run operations here at Marketing Signals and as part of that role we have a lot of procedures in place to make sure everything happens when its supposed to. Traditionally that was done through email but we have recently swapped a lot of our office chat to Slack. Slack is a collaborative messaging application, basically an office chat room. I wasnt sure it would work for us at first but I have grown to be fond of its advantages. Via traditional email communication most messages are one […]

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Building Blocks of a Mobile Friendly Site

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Google recently announced plans to roll out ‘several ranking changes‘ that will favour mobile-friendly websites in order to ‘improve the search experience for smartphone users‘. With these upcoming changes in mind, now would be a good time to take stock of the mobile-friendly nature (or not) of your website. In this article we will describe the basics of a mobile-friendly site, and share how you can go about improving the experience for your smartphone users. Why Go Mobile? The simple answer is that mobile is what (and where) your customers […]

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Mobile Friendly Search Update on PPC

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  With Google’s new SEO update of Mobile optimised sites to be ranked higher, this will see the shift of many sites pushing to be Mobile optimised to increase their presence in Search. So, how does this affect your PPC campaigns that will be in line with your SEO strategy? There is room for opportunity to build on your Paid search rankings with mobile optimised sites. The fact is. Adwords has always had this availability of Mobile enhanced features for your Ads, so now is the time to make use […]

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Free SEO & Marketing Tools

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The great thing about doing SEO, is that there is a wealth of great tools available to handle all sorts of jobs, so I thought I would run through a few that I find useful. I haven’t put these in any particular order, but it’s well worth having a skim through and seeing if there is anything in there you might find useful. Google’s Free SEO & Marketing Tools We might as well start with Google’s own tools as these will be the ones most people will have heard of […]

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BING – The Essential Mobile Ranking Factors & Techniques

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It may not be your first port of call, or even your second, but Bing is becoming far more powerful and commanding more and more search space year on year. Is it time to sit up and take note? We think so! Bing is often overlooked by a number of agencies and businesses alike, but we like to do things differently. Around six months back, whilst analysing one of our biggest clients, we saw a month on month increase in traffic coming from Bing organic queries. Now many agencies would […]

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