Marketing Signals Blog

A place to share our thoughts

10 Tips for Creating Engaging Blog Content

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If your audience can’t connect with your blog content, chances are they will click off the page or be put off returning for future posts. Below are ten tips that will help you to create engaging blog content that will attract and retain blog readers. Be Passionate Write on topics you are passionate about. If you have no interest in what you are writing, this will come across to your audience and could easily lose their attention. Keep a Finger on the Pulse Keep up to date with industry blogs […]

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A Year In Digital – What I Wish I Knew as a Fresh Faced Grad

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So I’ve now been at Marketing Signals for a year, during which I’ve learnt a hell of a lot about all things Digital. As I’ve been reflecting on what I’ve learnt over the last year, I thought about some of the things I wish I knew as a graduate. I was fortunate to walk straight into a job, but some of you out there might be struggling, so here’s a few tips from me: Read…Lots Take it all in. Seriously, the world of digital is changing constantly and you will […]

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Choosing the Right Theme for Your WordPress Site

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WordPress themes are a relatively easy way for site owners, web designers or complete beginners to create a professional looking, fully functional WordPress site with minimal effort. There are thousands of both free and paid themes available, so where do you begin, and what are the features you should look out for? Functionality Comes First For WordPress beginners and non-code-savvy users, design and appearance will often be the most important factor when choosing a theme. This is understandable, but it is usually the functionality of the theme – including features like […]

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Google Buy Buttons – What it means for business

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Google have finally enhanced into ecommerce, much like Amazon. The new changes will allow a person to search for a product and see a direct buy button. Once the user clicks on the button, they will land onto a completing the order page and mobile users will be the first to trial this. All of this will be for paid search results under the Shop on Google tab options. Essentially, users will store their credit information with Google, so in future it will make the buying process a simple click. […]

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4 Reasons To Measure Your Blog Post Performance

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With any online marketing campaign, you will look to monitor the successes and fails via methods including (but not limited to) Analytics traffic, keyword rankings and conversion reports. This information then helps to adjust the strategy when required and for you to see what works and what doesn’t. But, when it comes to blogging, do you take the same approach? If you are not also monitoring the success of your blog posts, how can you expect your reach and interaction to grow? In the same way that you would want […]

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The Launch of imageidentify.com – Fun & Useful

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Search engines alike have been working on developing reverse image search for years now, with varying success. Google’s version is actually pretty good, giving you identical or similar results to the uploaded image.   imageidentify.com, created by Wolfram Alpha has now gone one step further, attempting to feedback entity data on the image you uploaded. So what does this actually mean? Well, it’s quite simple really. If you were to upload a picture of an aeroplane, imageidentify.com would work to tell you what type and specification that plane was. Pretty […]

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The Importance Of an Optimised Google My Business Page For Local SEO

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As a business owner you’re going to want to have as much internet coverage as possible. Whilst you may not know where to start with SEO, Social and PPC. Setting up a Google My Business page is a fairly straight forward task that will give you many benefits. What Is Google My Business? So what is Google My Business? For those of you who don’t know it’s a free service from Google that will help users find your business across search, maps and Google +. If you search for “hairdresser […]

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The benefits of being a Google Partner

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As a Google partner agency, we got invited to an exclusive event at Google HQ in London last month.  The event provided insider tips that our team could take away and apply immediately to client accounts, thus helping to increase ROI across PPC campaigns. This event looked into new tools and trends, including some that we already use and new changes that Google have in store,  which provided an insight into future changes for SEO & PPC.   New Tools and how we have started to implement them Google Trends Google Trends is a […]

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Fixing Mobile Usability Issues on your website

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As google rolls out it’s mobile friendly algorithm update, you may soon see changes in your SERPs. We have covered the issue before in relation to building a mobile friendly site, but now we will drill down into some of the specific issues that Google is currently on the look out for, as it decides whether to mark your website as ‘mobile friendly’. There are five major areas Google is interested in on your site. These are… Viewport The viewport tag defines how browsers should display your site, depending on […]

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If Sitewide Link NoFollow – Else Follow

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For many years, theme developers and web designers have been using the opportunity to advertise themselves to others as the person or company who created the website or theme by use of the footer ‘credit’ links. Absolutely nothing to do with being a cheap and easy link building tactic of course because who would do such things to try and game the system because *coughs* we’re all in the business of doing things naturally of course… The problem has been for a few years now ever since Google let the […]

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