Marketing Signals Blog

A place to share our thoughts

Five Reasons Your Business Should Be Blogging in 2015

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Is your company blogging, or has your corporate blog been left feeling neglected? In this day and age, as Bill Gates knows, ‘Content Is King’ and an essential cog within the machine that we call SEO – or ‘online marketing’ as it is being called these days. As we are fast approaching the New Year, there are many solid reasons why your business should be taking advantage of blogging in 2015. So, if you haven’t started a blog for your business yet, then why not? Forbes.com has said that: “The […]

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Steps To Strengthen Your Business Online

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Working at Marketing Signals has given me an insight into a number of different clients. All of these clients have had different needs and wants depending on the size of the company and the industry they are working in. I’ve had the most fun and learnt a lot from working on SME businesses who are looking for a complete overhaul in the way they operate online. Often these companies will come to us with no clear idea of what they want to achieve online, and in some cases online marketing […]

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Opportunity knocks everywhere

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People often ask me what the sales strategy I adopt within my businesses. Usually I am quite secretive as I try and think differently to most and find untapped veins and niches that many agencies may overlook yet the industry has high transactional values online. One thing for sure is that we do not rely on just one strategy and we have different strategies for different sized businesses based on what we are pitching to these brands. Recently a series of events occurred and I thought it would make a […]

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Its not the links, its the risk…

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For many years the prevailing view of anyone building links for ranking improvement was that to acquire links from sites with good ‘link metrics’ was key to success. Since the original Penguin, possibly before that, this has changed. Links are still very much the signal used by Google to order their search results but which sites actually pass their full value and under what conditions is something every SEO has to contend with. Previous to Penguin I used to think about links as either passing their value or passing no […]

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What Every Web Design Client Should Know

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Looking for a web designer (or web design company) can be something of a minefield – there is potential for lots of technical jargon, graphic designer waffle and mysterious sounding acronyms. So how can a web design client prepare themselves (and their future web designer) for a smooth process with a final outcome that pleases everyone? Well I’m glad you asked… A Clear Vision It’s essential to have a clear vision for your new web design project. Vision doesn’t mean you need to know exactly how your new site should look – rather it means you know […]

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Is Social becoming Pay to Play?

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    Social Media Channels are constantly expanding their services, especially with the need to stay in the game, to adapt to consumer needs and to constantly being a platform reaching its frequently growing audience. If we think back to early stages of Facebook, where liking a page would have increased your business activity. Is that still as effective? Content Marketing has now become a key part of maintaining your brand presence. How that Content is promoted be it organically or to pay to give it that extra boost. Which […]

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The Best Guide to Link Building in 2015 You’ll Ever Read!

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Before I go any further, these are my views and not the views of my employer. Just to be clear, this is not going to be the typical “Guide to link building in [insert year]“. The Internet has been awash with these predictions on link building strategies for many years, mainly in the hope of high rankings and potential traffic. There have been a few hiccups with the predictions over the years, most notably in 2011 with 99.9% of the sites publishing their annual “lets’ update last years’ post and […]

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Business attire in digital – What should you wear?

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So, I am often asked why  I never wear a shirt and tie for work? After all I do run the front end of Marketing Signals and I am one of the faces of the company. We recently published a content piece for one of our clients based around a survey they conducted with over 1000 business people – The graphic is embedded at the bottom of this post. Whilst I agree with the majority of the stats – including not to wear flip flops to the first meeting – I […]

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Smaller Screen, bigger Punch- How mobile is developing

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      Over the years, many of us Search Engine Marketers have developed the skill to read between Google’s lines. Like politicians, it’s often very difficult to get a straight answer, to a seemingly straight forward question. Google have been pushing the notion lately that making mobile websites as user friendly as possible is key. They even went as far to say “Because at Google we are aiming to provide a great user experience on any device, we’re making a big push to ensure the search results we deliver […]

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It Pays To Be Prepared – Blog Management Tips & Tricks

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Trying to find the dedicated time that you would like to spend creating new posts for your blog can often be a difficult task amongst a list of, what feels like, one-hundred-thousand other things to do, which can sometimes be difficult to comprehend. As a part time blogger who juggles their own blog planning in the evenings after work and during the weekends, I often have days when I want to find some ‘me’ time in-between my busy workload, without feeling guilty for neglecting my blog – well, I feel […]

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