Various techniques have been used for SEO link building down the years, with directories, social bookmarks and article submissions all having their degree of success across the last decade.
1 x Themed text link – PR1+ network style sites
50 x Social Bookmarks
50 x Article Submissions
100 x Social Bookmarks
150 x Social Bookmarks
100 x Article Submissions
50 x General Directory Links
3 x PR6 Blog Comment (dofollow, unthemed)
5 x EDU Backlinks (Wiki or forum)
5 x PR5 Blog Comment (dofollow, unthemed)
50 x UK Directory Links
250 x Regional Directory Submissions
However, these have all become riskier as Google looked to improve the quality of its search results. Now, they can give signals that suggest that the site being linked to is deliberately attempting to manipulate its algorithm.
Still work but more “risky” – blatant SEO
While it is possible to do ‘old school’ link building, and for it to work to a certain extent, it definitely does not come without its risks. We don’t shy away from this fact here at Marketing Signals – in fact, you will find that we are quite open with this. We will always endeavour to advise you against doing some of the more “blatant” SEO techniques if we believe it is going to cause harm to your site in the long run.
Build links to secondary sites
Despite this, the older techniques can be used for other purposes. One of the most effective is by linking from them to secondary websites – for example, you may have a microsite that you have set up to promote a particular short-term campaign, or you could have submitted a press release that you want to give a bit of a boost to. Linking to these minimises the risk to your own website, yet can be used to indirectly gain from the short-term benefits.
Diversify anchor text profiles
Having too many of the same anchor text link can lead to a site falling victim to a Google Penguin penalisation. Using directories, social bookmarks and articles can be a way of quickly and affordably diversifying the anchor text in your backlink profile in order to reduce this risk in the short term. However, it’s likely that you would need to build some higher quality signals to combat this lower quality work further down the line.