Believe it or not; search engines don’t work by magic! They are programmed to interpret a variety of signals that help them identify the best and most relevant websites to rank on their search engine results pages (SERP’s).
However, these signals are constantly changing, and every so often they change to the extent that website owners and businesses may need to completely alter their online marketing approach in order to continue enjoying the same level of success.
Being able to adapt to different methods of SEO and sending the right signals to the search engines is therefore very important, and can help you avoid being penalised when the next algorithm updates come along.
With years of experience and knowledge of SEO, we can make sure you are sending the right kind of search signals to Google and the other search engines.