--- title: "About Us" url: https://marketingsignals.com/about-us type: Page --- # About Us Meet the search marketing agency built around revenue: founded in 2007, fully remote, on a four-day week, with 5-year average client retention. ## An AI-First Search Agency. Built Around Your Revenue Built Around Search. Measured On Revenue. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## Marketing Signals helps brands turn digital marketing activity into measurable business growth We focus our digital marketing strategies on commercial outcomes, not tactics. Whether your goal is more new business enquiries from lead generation or higher revenue from e-commerce, your overriding business needs underpin every element of our campaigns. - 18 Full-time, senior employees - 20 Live client projects - 5 Years average client retention - 6 Years average staff tenure Why Choose Us ## Performance-Driven Digital Marketing Across All Search & AI Surfaces. ### Honest & Transparent We communicate candidly and openly. Our commitment to transparency keeps clients clear on what we’re doing and why, building a trusted, reliable partnership. ### Data informs all our decision-making We build campaigns grounded in insights, and every decision is judged against whether it moves the results our clients actually care about. ### Excellence through collaboration We work closely with our clients, testing and refining the approach together as results come in. Our Approach ## How We Work ### What Actually Matters Search has changed, but ROI hasn’t. What matters for your business remains the same: a strong ROI from your agency investment that delivers results and drives digital performance. In an industry awash with metrics and new trends, we know brands are only really concerned with whether their digital marketing agency is helping grow the business online. - We’re honest and transparent - Excellence through collaboration - ROI Focused - Data informs all our decision-making - A positive work-life balance - An experienced remote team #### Strategic thinking & industry experience Our team brings real experience across retail, finance, SaaS, travel and accountancy. That experience shapes your strategy from the first conversation, so campaigns are built around how your market actually behaves, not a generic playbook. #### Partnerships that truly last We take a true partnership approach to client relationships, working closely with you to understand your business goals and strategy. A dedicated account manager will keep you updated on campaign progress and report on channel results. #### Performance that accelerates We focus on growth that builds month on month, compounding into stronger visibility, better-quality traffic, and more revenue. Every strategy is measured against commercial outcomes, so you can always see where the investment is working hardest. #### Ahead of how search is changing Search keeps evolving, from algorithm updates to AI Overviews and large language models. We track those changes closely and adjust strategy as they happen, so your visibility never depends on how things used to work. #### Independent, and built to stay that way We’re an independent agency, not part of a big media-buying group weighed down by shareholder targets and layers of sign-off. Decisions on your account are made by the people doing the work, so we move at the pace your business needs. ### How We Turn Strategy Into Results Our Journey So Far ### Manual Link Building Launches We started as a specialist doing one thing, and grew into one of the UK’s largest dedicated link building agencies. 2007 ### Manual Link Building Becomes Marketing Signals The rebrand came with a broader offering: paid media and web design alongside link-building work. Growing the service list turned out to be the easy part. 2011 ### We Drop Web Design Doing three things adequately is worse than doing one thing properly. We stopped offering web design and committed exclusively to search marketing, a decision we’ve never had cause to revisit. 2016 ### Digital PR Becomes A Discipline We appointed our first Head of Digital PR and formalised the integrated search offering. Organic, paid, and earned coverage stopped being three services sold separately and became one strategy. 2018 ### Fully Remote, For Good We closed the office permanently. It was never a pandemic stopgap, and output hasn’t suffered since. 2021 ### Four Days A Week On 9 May 2022 we moved every full-time employee to a four-day week, permanently. The team stays, so the people who know your business keep working on it. 2022 ### AI Search Optimisation Launches We launched a dedicated AI search service as AI Overviews and LLMs began changing where visibility is won. Same foundations as organic search, applied to a results page that no longer looks like ten blue links. 2025 Our Clients ## Working With Ambitious Brands ## Meet Some Of Our Remote-first Team **4.9** from [130 reviews](https://www.google.com/search?q=Marketing+Signals+reviews) ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work.” > > Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > Katie Owen, Founder ## Ready To Transform Your Digital Marketing? Get in touch for a friendly, informal chat with our marketing team about how we can help your business thrive online.