---
title: "Gareth Hoyle"
url: https://marketingsignals.com/authors/gareth-hoyle
type: Author
---

# Gareth Hoyle

**How long have you been part of the Marketing Signals team, and how did you end up here?**

Since day 1 in 2007! It's a long story that has been covered in many a podcast - the short version - I love the internet, I love selling things and I love competition - so search marketing is my natural home.

**What does a typical day actually look like for you?**

Is there such a thing as a typical day as an agency owner? Pitching for work, leadership team meetings, campaign check-ins, Padel and gym, parenting - Every day is different and that is what I love about it.

**What do you enjoy doing outside of work?**

Padel, parenting, getting outdoors and moving - we work on laptops and more than anything travelling the world. I have visited around 50 countries so far - Have laptop, will travel.

**What's one thing on your bucket list?**

Eat steak, drink red wine and dance the Tango in an old colonial square in Buenos Aires.

**What's one piece of advice you'd give someone starting out in marketing?**

Test and learn constantly. Buy a domain, open Claude and build a site. Try things. Learn what works and double down. Learn what fails and adapt your processes.

**What's the one tool or resource you genuinely couldn't work without?**

The agentic workflow tool of the moment. It really will revolutionise how people work.