---
title: "Sam Forrester"
url: https://marketingsignals.com/authors/sam-forrester
type: Author
---

# Sam Forrester

**How long have you been part of the Marketing Signals team, and how did you end up here?**

I've been at Marketing Signals for almost a year. I found my way here as maternity cover for a friend from a previous SEO agency.

**What does a typical day actually look like for you?**

My days can vary quite a bit, but that's what keeps them interesting! A typical day for me usually involves some combination of content creation, outline creation, editing, link inserts, page optimisation or localisations. I enjoy the work and it's incredibly satisfying to see what the content team creates get results for clients.

**What do you enjoy doing outside of work?**

I'm a big nerd, really. I'm always playing World of Warcraft, OverWatch, Dota, or some other video game. I also enjoy weightlifting, reading, and spending time with my wife and our 5-year-old Pomeranian, Pip.

**What's one thing on your bucket list?**

I would like to see the Northern Lights in Norway... I just need to convince my cold temperature-averse wife to come with me!

**What's one piece of advice you'd give someone starting out in marketing?**

Try to see everything through the eyes of the person you're delivering the work for. If it was your company, would you be satisfied with the work? If you were a journalist, would this Digital PR campaign be worth you putting on your news site?

**What's the one tool or resource you genuinely couldn't work without?**

There are plenty of great pieces of software and AI tools out there, but to this day I keep a notepad on my desk. Old reporter habit, but if all else fails, the pen and paper won't.