--- title: "Book your free strategy session" url: https://marketingsignals.com/book-your-free-strategy-session type: Page --- # Book your free strategy session Book a free marketing strategy session: a Digital PR roadmap for your site, a 12-month competitor coverage audit and what ChatGPT says about your brand. Free strategy session ## Book your free strategy session A 30-minute call with our Digital PR team. Pick a time below and we will come prepared with ideas for your site. What you get ## Practical advice, tailored to your site ### Digital PR roadmap, tailored to your site Our team of specialists will examine your site and come up with a custom suite of campaign ideas that will deliver tier one links and coverage. ### Competitor activity audit Discover the best backlinks and coverage your competitors have landed in the last twelve months from Digital PR activity. ### Find out what ChatGPT is saying about your brand Find out what ChatGPT (and other AI engines) are saying about your brand and how you can positively influence the narrative using Digital PR. ### No fluff, no hard sell, just actionable advice We get straight to the point and tell you exactly what you need to do to supercharge your SEO using Digital PR. Who trusted us ## Working With Ambitious Brands Digital PR tactics ## How we earn tier one coverage ### Expert comments On your behalf, we’ll craft expert commentary on industry-specific topics and share it with national, trade, and local journalists to earn high-authority backlinks. Position your brand as the go-to industry thought leader. ### Reactive PR We secure high-quality coverage by responding swiftly to trending news and industry developments. By positioning your brand as an expert voice, we deliver timely, relevant commentary that enhances both visibility and credibility in the media. ### Journalist requests We monitor journalist comment requests hourly, responding quickly with tailored expert insights or data that meet each reporter’s needs. This proactive approach helps your brand consistently secure tier-one press links. ### Data-led campaigns Our team of digital PR specialists will develop a niche-specific, data-led campaign idea tailored to your business. We’ll research and collate the data, create and publish the campaign assets and press release, and then syndicate them to journalists to secure high-authority backlinks. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work.” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What is Digital PR? Digital PR is the practice of earning media coverage and authoritative backlinks that build brand authority, drive qualified referral traffic and improve organic performance. Campaigns typically combine original research, thought leadership, expert commentary and reactive newsjacking. It differs from what traditional PR teams do in what it’s measured on. Traditional media relations is generally judged on reach and sentiment; Digital PR is judged on links, search rankings and the commercial performance that follows. In practice the two overlap heavily: the skills are the same, the scorecard isn’t. ### How does Digital PR support SEO? Backlinks remain one of the strongest off-page ranking signals, and coverage in high-authority publications is the most durable way to earn them. Every top-tier link improves site authority, supports organic rankings and can drive qualified traffic in its own right. The effect compounds. Authority built for one campaign supports the pages you target next, which is why sustained Digital PR outperforms one-off pushes for organic growth. ### Does Digital PR affect visibility in AI search? Yes, and increasingly so. Large language models draw heavily on established publications when answering questions about brands, products and markets, so coverage in those titles influences your AI visibility as directly as it influences search visibility. Unlinked brand mentions carry weight here in a way they don’t for traditional rankings. That’s a genuine benefit of Digital PR rather than a substitute for links, and we report on both. ### How long does Digital PR take to show results? Coverage can appear within weeks of a campaign launching. Measurable impact on rankings and organic traffic usually takes three to six months, as authority accrues and search engines reassess the pages that benefited. Long-term campaigns build search equity that short bursts don’t. A single campaign can produce a spike; a sustained programme changes what your site is capable of ranking for. ### Do Digital PR campaigns always deliver links? That’s what we build campaigns to achieve, because quality placements are the point. Not every piece of coverage carries a link. Some publications have blanket policies, and reactive commentary is more likely to earn a mention than a linked citation. What we won’t do is present a set of unlinked mentions as the intended outcome. If a campaign underperformed on links, we’ll tell you why and what we’re changing. ### Is Digital PR suitable for small businesses? Not usually. Digital PR done properly requires an investment level that’s normally only within reach of medium-sized and larger businesses, because large-scale data-led campaigns are expensive to research, produce and pitch. Smaller businesses can run lower-level tactics themselves: reactive commentary through journalist request platforms, local and trade outreach, founder-led thought leadership. We’d rather point you there than take on a campaign the budget can’t support. ### How much does Digital PR cost? Cost depends on campaign type and frequency. Reactive commentary and media monitoring sit at the lower end; original research with commissioned survey data and interactive assets sits considerably higher, because the production cost is real before any outreach begins. Be wary of anyone quoting a fixed price per link. It usually indicates a volume model, and volume is what gets brands into trouble with link quality. ### What makes a good Digital PR agency? A Digital PR team with genuine media contacts, ideas that stand up as stories rather than as marketing, and a clear line from campaign to commercial outcome. Ask to see press coverage in titles your target audience actually reads. Ask what happens when a campaign doesn’t land, too. Every agency has them. How honestly they report on those tells you more than the case studies do. ## Digital PR FAQs