---
title: "Brand Guidelines"
url: https://marketingsignals.com/brand-guidelines
type: Page
---

# Brand Guidelines

Our brand guidelines: logo versions for light and dark backgrounds, the colour palette, typography and button styles, for partners and press using our brand.

Brand Guidelines

## Marketing Signals Brand Guidelines

Primary logo

Primary logo (Dark background)

Primary logo (Light background)

Logomark (Light background)

Logomark (Dark background)

## Primary Colour palette

These are the core colours that represent the brand's identity.  
They should dominate most visual materials and be used consistently across all major touch points.

Typography  
*in use*

Rounded Corners

A border radius of 20px is used on most background areas and boxes.

Iconography

We use Phosphor icons (free and open source, MIT licence) in the duotone style across the website to represent different values. Icons appear in purple with a lighter purple tint over a white background, or in white on a dark background.