DIGITAL PR case study
Secure quality coverage and backlinks from top-tier media to grow the brand’s overall SEO and marketing strategies
The brief
Our brief was to secure quality coverage and backlinks from top-tier media in order to grow the brand’s overall SEO and marketing presence within in an initial 3-month timeframe.
We ran a multi-level PR campaign, encompassing several different tactics to ensure a consistent stream of top tier PR coverage and high quality backlinks. These included a hero campaign, comment ops, expert commentary and product placement/gifting.
After an initial brainstorm and ideation session with the client we agreed a strategy including all the various tactics that would be used throughout the campaign.
Our Campaigns
- “How much does it cost to be a wedding guest?” - was a hero campaign which researched the average cost of attending a UK wedding, including transport, accommodation, clothing and wedding gift etc. The campaign was featured in a number of UK publications including Hello! magazine.
- Spring Clean Your Mind - was a survey based campaign based upon using your home as a safe haven from COVID-19. We partnered the brand with a Feng Shui expert in order to create top tips for a happy home. The campaign was featured in Yahoo Life and MSN amongst others.
- Product Placement & Blogger Outreach - We also re-introduced journalists to the Missguided brand and ran product e-alerts and creative mailers in order to help nurture our key relationships. In addition we also ran some targeted blogger outreach in order to improve the visibility of key category pages.
What results did
we achieve
PR Coverage
Over 20 pieces of PR coverage
Brand was featured in Hello, Closer, Yahoo, MSN & Heat
- Coverage was also secured on ITV daytime show This Morning
Blogger Outreach
- 30 link placements with relevant fashion bloggers
- Number one ranking achieved for “co ords”
- Amplification on blogger social media channels
Metrics
- 650M total circulation of all coverage
- Keyword rankings increased by average of 10%
- Achieved an average Domain Authority (DA) of 76
What our customer said about their campaign
Why choose Marketing Signals for your next search marketing campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…
- Using trusted and transparent processes you are happy with.
- Providing transparent, real time reporting that you understand.
- Sharing learnings across all your marketing teams and partners.
- Delivering sustainable, attributable growth from SEM related activity.
- Commercially supporting your sales and marketing teams.
- Making you significantly more revenue from SEM than last year.
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