Integrated search eCommerce case study
Driving aggressive eCommerce sales growth by influencing the user journey.
The brief
The client wanted aggressive growth in their B2B LED lighting division as well as capitalising on a growing demand in the domestic market.
Previous agencies had failed making the director sceptical about investing. Our job was to deliver an end to end search journey that resulted in more first time and repeat sales.
Our strategy
- Full technical platform audit - code and web content.
- Implementation of tech fixes and improved content.
- Improved structure into the text and shopping campaigns.
- Digital PR and outreach campaigns to raise awareness.
- Dynamic remarketing based on previous visits.
- Customer match to drive loyalty and advocacy.
- Search messaging matching email campaigns.
What results did we achieve
69% increase in total revenue
Which delivered a 10-1 real money return when all marketing, media and asset costs were factored in.
788% increase in shopping sales
Whilst it was a low bar to start with, we worked hard to hit some sky high targets and win the trust of the client.
£120k+ from referral traffic
PR and outreach put the content in front of the right searchers to deliver higher rankings and extra revenue.
What our customer said about their campaign
"Every project we have given Marketing Signals, they have exceeded our expectations and sales targets. I would highly recommend them you speak to them before choosing your next agency partner."
Paul Garner, Commercial Director
The scores on the doors,
the stats...
0 %
increase in
total revenue
total revenue
0 %
increase in
shopping sales
shopping sales
£ 0 k+
from
referral traffic
referral traffic
Why choose Marketing Signals for your next search marketing campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…
- Using trusted and transparent processes you are happy with.
- Providing transparent, real time reporting that you understand.
- Sharing learnings across all your marketing teams and partners.
- Delivering sustainable, attributable growth from SEM related activity.
- Commercially supporting your sales and marketing teams.
- Making you significantly more revenue from SEM than last year.
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