eCommerce SEO case study

Growing organic revenues in a non-PPC landscape

The brief

Supreme PLC has a great market leading brand, 88vape. 

COVID led to a decrease in footfall to their retail network and a need to pivot quickly into a D2C strategy. Add in the fact you can’t run PPC ads on the SERPs in focus and you can see the challenge ahead of us. 

We completed this work between June 2019 and December 2020.

88vape logo
88vape case study image

Our strategy

The product, whilst health focused, does not lend itself as being that PR friendly meaning we had to get creative with our link building. We focused our efforts on –

  • Rewriting content - landing pages and supporting information.
  • Implementing a proper internal linking strategy.
  • Improving and expanding the long tail guides.
  • Adding a consumer focus to the copy across the website.
  • Ran a number of Outreach link building campaigns.
  • Ran a number of sports sponsorship link building campaigns.

What results did
we achieve

We have discounted any traffic with homepage entrance as we cannot be 100% sure this is not branded traffic.

207% increase in
revenue
The site is now delivering over £100k per month in organic non-brand revenue, well ahead of expectations.
110% increase in
new users

More than doubled the new users visiting the site’s commercial and informational pages comparing LFL.

39% increase in
conversion rate

The traffic we are sending is converting better and spending more. We are attracting the right traffic to the site.

What our customer said about their campaign

"Whenever we drop our projects into the Marketing Signals team, they never let us down. This in particular was a tough gig and they surpassed our expectations! Thank you!"
dean lee
Dean Lee, Head of Digital / E-Commerce
88vape bw logo

The scores on the doors

0 %
increase in
revenue
0 %
increase in
new users
0 %
increase in
conversion rate

Why choose Marketing Signals for your next search marketing campaign?

There are many search focused agencies out there. 

Not all are made equal though. Is your current partner…

  • Using trusted and transparent processes you are happy with.
  • Providing transparent, real time reporting that you understand.
  • Sharing learnings across all your marketing teams and partners.
  • Delivering sustainable, attributable growth from SEM related activity.
  • Commercially supporting your sales and marketing teams.
  • Making you significantly more revenue from SEM than last year.

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