Lead generation PPC case study

Driving new signups and re-engaging dormant users for a SaaS music platform.

The brief

Sentric approached us as their PPC just wasn’t performing to what they needed. They were spending the money and getting the clicks but the conversions were not coming.

They were also looking for innovative ways to re-engage previous signups that had not logged back in for over 60 days.

sentric music logo
sentric music case study image

Our strategy

What results did
we achieve

41% increase in new accounts created.

By altering  the messaging, we attracted higher click throughs and conversions from new users. As requested.

26% of dormant accounts re-engaged.
We managed to get 1 in 4 dormant users to log back in. This resulted in increased revenues for the client.
Blended reduction in CPA of 37%.
Our work has resulted in the client acquiring better customers faster and for less money. What we call a result.

What our customer said about their campaign

"We have loved every minute of working with our team at Marketing Signals. From the ideation sessions to actually delivering commercially on what they say, I can’t fault them."
abby rowe
Abby Rowe
sentric music bw logo

The scores on the doors,
the stats...

0 %
increase in
new accounts created
0 %
of dormant
accounts re-engaged.
0 %
reduction in CPA

Why choose Marketing Signals for your next search marketing campaign?

There are many search focused agencies out there. 

Not all are made equal though. Is your current partner…

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