Lead generation PPC case study
Driving new signups and re-engaging dormant users for a SaaS music platform.
The brief
Sentric approached us as their PPC just wasn’t performing to what they needed. They were spending the money and getting the clicks but the conversions were not coming.
They were also looking for innovative ways to re-engage previous signups that had not logged back in for over 60 days.
Our strategy
- Customer segmentation exercise.
- PPC account rebuild across all adverts.
- Dynamic retargeting based on segmentation.
- RLSA and Customer match to attract back.
- Display remarketing to re-engage stale users.
- Refreshed landing pages based on segmentation.
What results did
we achieve
41% increase in new accounts created.
By altering the messaging, we attracted higher click throughs and conversions from new users. As requested.
26% of dormant accounts re-engaged.
We managed to get 1 in 4 dormant users to log back in. This resulted in increased revenues for the client.
Blended reduction in CPA of 37%.
Our work has resulted in the client acquiring better customers faster and for less money. What we call a result.
What our customer said about their campaign
"We have loved every minute of working with our team at Marketing Signals. From the ideation sessions to actually delivering commercially on what they say, I can’t fault them."
Abby Rowe
The scores on the doors,
the stats...
0 %
increase in
new accounts created
new accounts created
0 %
of dormant
accounts re-engaged.
accounts re-engaged.
0 %
Blended
reduction in CPA
reduction in CPA
Why choose Marketing Signals for your next search marketing campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…
- Using trusted and transparent processes you are happy with.
- Providing transparent, real time reporting that you understand.
- Sharing learnings across all your marketing teams and partners.
- Delivering sustainable, attributable growth from SEM related activity.
- Commercially supporting your sales and marketing teams.
- Making you significantly more revenue from SEM than last year.
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