Integrated search lead generation case study
Converting research visits to paying clients in a competitive and emotive legal sector.
The brief
When the client came to us, the brief given was to recover lost visibility and improve conversion rate from organic whilst also producing a better ROI from integrated search activity.
Previous mismanagement had left confusing signals on what was and wasn’t working. Our job was to tidy up the mess and create foundations on which to build future success around motoring offence leads with a focus on drink and drug driving.
Our strategy
- Analysed each SERP for intent and content / page type.
- Rewrote and reformatted to produce long form blog content.
- Gained a large volume of P0 snippets and long tail traffic.
- Implemented a dynamic display retargeting strategy.
- Conducted CRO measurements and implemented learnings.
What results did we achieve
Increase in SEO Traffic and Visibility
We delivered a 42% increase in total traffic and a 44% increase in new users via SEO and non-homepage entry.
More efficient PPC Media Spend
We drove 43% more impressions, 39% more clicks and 80% more conversions from a 5% increase in media spend.
30% increase in closed leads
Leads are good. Cases are better. Our campaigns delivered a 30% increase in directly attributed paid casework.
What our customer said about their campaign
"I have worked with the team at Marketing Signals for a number of years now. They continuously improve the campaigns and this is clear to see in the caseloads we are now managing. One of the best decisions I made was moving the Google marketing to them. Thank you! "
Matthew Miller, Managing Partner
Why choose Marketing Signals for your next search marketing campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…
- Using trusted and transparent processes you are happy with.
- Providing transparent, real time reporting that you understand.
- Sharing learnings across all your marketing teams and partners.
- Delivering sustainable, attributable growth from SEM related activity.
- Commercially supporting your sales and marketing teams.
- Making you significantly more revenue from SEM than last year.
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