LINK BUILDING case study
Targeted blogger outreach which delivered higher rankings and sales in a competitive US marketplace
The brief
We were tasked with improving the organic rankings and sales of a well-established online tree supplier. The site already had a number of strong ranking positions for many different categories and product-related keywords.
However, what the site needed most was links into these key pages in order to help leverage the authority of the domain itself.
Our Strategy
- With over fifty types of different trees to choose from on the site, we had to ensure that we were targeting not only the categories that had ranking opportunity but also the ones that were likely to convert well. In consultation with our client we mapped out a plan as to which categories we wanted to target and when, taking into consideration seasonal demand. This was then incorporated into our overall outreach strategy in terms of which sites we wanted to target.
What results did
we achieve
Outreach
Built 297 links to date
Targeted over 20 categories
Multiple Niches Covered
Metrics
- Average DR of 37
- Average TF of 19
- Average Traffic Score of 1,945
Results
- Increased SEMrush score from 16k to 458k
- Increased the number of ranking keywords from 14k to 155k
- Achieved top 3 rankings for head terms including “buy tree’s online”
Why choose Marketing Signals for your next search marketing campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…
- Using trusted and transparent processes you are happy with.
- Providing transparent, real time reporting that you understand.
- Sharing learnings across all your marketing teams and partners.
- Delivering sustainable, attributable growth from SEM related activity.
- Commercially supporting your sales and marketing teams.
- Making you significantly more revenue from SEM than last year.
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