Link profile management case study
Managing link profile risk during a large domain consolidation across multiple languages.
The brief
Sage ran a large consolidation project to move all localised TLDs into a hreflang structure on .com.
Different internal teams guided by local agency relationships working independently in their own markets are now all working on the .com domain.
This brings great benefit from consolidated authority. It also brings a higher level of risk. This needed managing.
Our strategy
- Collate all available link data sources for every domain.
- Manually audit every domain with an active, followed link.
- Update localised disavow files within Search Console.
- Update master disavow file for .com within Search Console.
- Pull link data daily from all sources daily and re-audit monthly.
- Provide an updated disavow file monthly and regular reporting.
What results did
we achieve
Link Profile
Knowledge
With a better understanding of what you have, you can better model what you need. Especially when your profile numbers 100k+ domains from 10m+ URLs across 30+ different markets.
Managed risk during consolidation
Different markets need different types and volumes of links to rank. Merging these domains into one brings increased risk. We managed this risk during and after the migration.
Peace of mind from penalty risk
Our client is now aware of exactly what links are coming in and to where allowing them to make better decisions moving forward on the activity they should be conducting.
What our customer said about their campaign
"We chose the team at Marketing Signals to look after this work for us after an extensive review of many platforms and partners around the world. The flexibility and knowledge the team have gives us faith that they have got us covered for every eventuality and we will have no issues with our link management during, and well after our migrations."
Rob Hughes, Senior Manager - SEO
Why choose Marketing Signals for your next search marketing campaign?
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