Local SEO case study
Driving footfall to stores via GMB optimisation in a high competitive, PPC free SERP.
The brief
The client approached us when changes to the Google ad guidelines prevent advertisers from buying keywords like “iphone repair” or “apple repair shop”.
Our challenge was to replace the ad traffic with increased visibility in Google Maps listings in the North Miami / Hallandale, FL area.
With multiple similar businesses in the same locations all fighting for the same jobs, competition was tough.
Our strategy
- Implemented structured markup into contact and service pages.
- Site speed and technical platform improvements for better UX.
- Audited and restructured the GMB listings for all store locations.
- Instore program to increase reviews left direct to the GMB platform.
- Freshness signals to the GMB listings keeping latest offers updated.
- Utilising GMB directions to show real world usage of the GMB listings.
What results did
we achieve
An average listing of 1.1 across all search terms in all focus areas
What our customer said about their campaign
"When Google stopped ads in our industry, we had to find an SEO partner we can trust. Marketing Signals are that company! I am in Florida and they are in the UK and they get me the best results! Just look at the stats.
"
Jose Padron - CEO
Why choose Marketing Signals for your next search marketing campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…
- Using trusted and transparent processes you are happy with.
- Providing transparent, real time reporting that you understand.
- Sharing learnings across all your marketing teams and partners.
- Delivering sustainable, attributable growth from SEM related activity.
- Commercially supporting your sales and marketing teams.
- Making you significantly more revenue from SEM than last year.
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