---
title: "MoneyExpert: AI Search"
url: https://marketingsignals.com/case-study/moneyexpert
type: Case study
date: 2026-10-09
---

# MoneyExpert AI Search Case Study: 188% More Traffic From LLMs

AI search case study: how Digital PR grew MoneyExpert's LLM traffic, with 188% more AI visits and 74% more LLM-powered conversions. See the approach.

MoneyExpert needed visibility in ChatGPT and other AI assistants, where financial comparison research is increasingly happening, and major publicly traded brands already dominate the conversation. We got there through Digital PR rather than technical optimisation.

## Getting recommended by AI in a market built on trust

Financial comparison is a category where people ask for guidance. "What’s the best broadband deal?" or "Which insurer should I switch to?" are increasingly being asked of ChatGPT rather than a search engine.

MoneyExpert were competing for those answers against major, publicly traded comparison brands with years of media coverage behind them. Traditional search visibility wasn’t enough on its own. Being recommended by an AI assistant depends on what the sources those models draw from say about you, a different problem with a different solution.

- Data-Driven Campaigns
- Journalist Requests
- Reactive Campaigns
- Expert Commentary
- Case Studies
- Opinion Pieces

- 188% increase in total AI visits
- 109% increase in LLM-attributed sessions
- 74% increase in LLM-powered conversions

Our Approach

## Digital PR as the route into AI answers

### Data-Driven Campaigns

Original research-based campaigns used credible data to create PR angles journalists wanted to cover, earning high-authority links in tier-one publications.

### Journalist Requests

We monitored live journalist requests and delivered timely expert input, positioning MoneyExpert as a go-to resource in authoritative financial publications.

### Reactive Campaigns

Fast-acting commentary on breaking financial news, aligned with the topics people were actively searching.

### Expert Commentary

Direct journalist insights reinforced MoneyExpert’s expertise and built the kind of association AI models pick up on.

### Case Studies

Real customers’ first-hand experiences built authentic, relatable stories that strengthened credibility with readers and models alike.

### Opinion Pieces

Guest articles positioned MoneyExpert’s team as thought leaders while engaging the audience actually researching these decisions.

Large language models draw on established financial publications when answering comparison questions. So we went after the coverage those models read, on the pages where financial advice actually lives.

The Results

## More visits, better sessions, and conversions to match

We grew AI traffic by 188% and LLM engaged sessions by 109%. More importantly, conversions from AI visits rose 74%.  
  
Getting MoneyExpert into the publications AI draws on meant visitors arrived already trusting the brand, and ready to switch.

- 188% increase in total AI visits
- 109% increase in LLM engaged sessions
- 74% increase in LLM-powered conversions

Hear It From The Client

> “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.”
>
> Sandra Carosi, Head of Marketing

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