--- title: "Pretty You London" url: https://marketingsignals.com/case-study/pretty-you-london type: Case study date: 2026-11-05 --- # Pretty You London Digital PR Case Study: Best-Of Picks in The Telegraph, Glamour and Woman & Home Digital PR case study: best-of placements, product testing and doctor-backed sleep stories earned Pretty You London 128 pieces of coverage in nine months. Pretty You London makes luxury bamboo nightwear and bedding designed for a better night’s sleep. We made it the brand editors tested, recommended and quoted, from The Telegraph’s best bamboo bedding to doctor-backed sleep advice across the national press. ## Turning great products into great coverage Nightwear and bedding are competitive categories, and a spot in a national best-of round-up is one of the hardest placements to win. Pretty You London wanted to be in those round-ups, recommended by the editors its customers already trust. Beyond the shopping pages, the brand also wanted a voice in the wider conversation about sleep, with expert advice journalists would come back to season after season. - 128 pieces of coverage - 87 pieces on DA 70+ sites - 33 affiliate links to products Our Approach ## Tested by editors, backed by experts ### Best-Of Placements Pretty You London featured in Glamour’s best bed sheets and best duvets, Forbes’ best bamboo sheets, Mumsnet’s best bedding sets and Woman & Home’s very best sheets. ### Product Testing Editors put the products to the test. The Telegraph reviewed the bamboo bedding, T3 said it transformed their sleep, and Tom’s Guide and Express trialled the pyjamas in a heatwave. ### Medical Expert Commentary We worked with doctors and scientists to give our sleep stories real authority, from why warm feet help you sleep to the real reason insomnia spikes in winter. ### Women’s Sleep Stories Our story on why women wake up sweating at 3am landed in HuffPost, and the Mirror followed with the real reason women wake up sweaty at night. ### Reactive Campaigns When temperatures swung, we were ready with advice. A doctor’s warning about the winter bedroom mistake that ruins sleep ran across 15 sites in a single day. ### Gift Guides Christmas and Black Friday placements in The Sun, Stylist, the Evening Standard and OK! put products in front of shoppers at peak buying time. We worked on two fronts: getting products into editors’ hands for the round-ups that sell, and pairing the brand with medical experts to own the sleep stories around them. The Results ## Recommended by the titles shoppers trust In nine months we secured 128 pieces of coverage across 72 sites, including The Telegraph, Forbes, Daily Mail, The Sun, HuffPost, Glamour, Stylist, Hello, Woman & Home and Tom’s Guide. 87 pieces were on DA 70+ sites, and 33 carried affiliate links straight to Pretty You London products. The mix is what made it work. Best-of placements reached shoppers ready to buy, while expert-led sleep stories kept the brand in the news from summer heatwaves to winter cold snaps. - 72 different sites - 9 months - 15 sites in one day for a single reactive story Featured In ## 128 Pieces of Coverage Across 72 Sites The Telegraph Forbes Daily Mail The Sun HuffPost Glamour Stylist Hello Woman & Home Tom's Guide Featured Work ## More Success Stories We Love To Shout About