In digital marketing, content is king. This means that we must communicate well researched information (that is of high value to the target demographic) through the most appropriate channels. However, some marketers are not fully aware that a distinct headline can in itself help to drive traffic – you could, for example, write the perfect
We love a good headline here at Marketing Signals. There have been some real crackers of the years, but it can’t be denied they’re hard to come by. Unfortunately our clients are without anecdotes about ham(ster) sandwiches and 1980s comics. Nor are there any kiss and tell stories with cast members of TOWIE. They are
Creating high quality and engaging content is one of the most effective ways to promote your business on the internet. The benefits are threefold. Firstly, it will put your message across to existing and prospective customers who are browsing your site. Secondly, it will help to showcase the products and/or services your business provides. Thirdly,
I’m sure you’ve all heard the phrase ‘content is king’ before. You’re probably bored to tears of hearing it. But it is true and when it comes to digital marketing, producing informative, entertaining and original content, will help put you ahead of your competitors. Produce bad content and, well, you’re probably swapping king for court
“A picture is worth a thousand words….” If you run a website or blog, it’s really important you use original and high-resolution images. Using high-quality imagery will help to give your site trust and credibility from those who visit it. However images are not only important for your website, they are also important for using
Link building is imperative to increasing your domain authority and page rank, but not any type of link is valid. You need to create interesting and high-quality links for your target audience. For this purpose, you need to bear in mind the following factors: Topic-related links: The links must be related to the topic of your article and
Running an effective outreach campaign is one of the cornerstones of any successful SEO campaign. Whether you are outreaching to promote new content, undertake some gifting or are just asking for links, email is usually the most efficient and scalable means of communicating with site owners. However, with each person receiving an average of over 100 business related emails
Quick SEO Blog Wins You Could Be Missing As we all know – and if you didn’t already, you will in a minute – a blog is an integral part of any website and online business. Not only will it build trust with your audience and customers, whilst placing you as an expert in your
In 2017, there will probably be millions of people starting up a new blog for business or personal use. I guess it won’t be long until the phrase ‘every man and his dog’ is updated to ‘every man and his blog’. But for outreach campaigns this is great, as there is most likely a blog out there for every
In my previous blog post, I talked about how to improve your website instantly with only a few tips, but I did not begin to discuss what elements you should avoid including in your blog. Believe it or not, it doesn’t matter how much money you invest in owning the best design on the web if
Marketing Signals Limited
2nd Floor Builder House
Mayors Road, Altrincham
Cheshire WA15 9RP UK
Tel: 0161 928 8799
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