Category: PPC

Five Reasons to Use Data Studio

Data Studio is an intuitive reporting platform that processes raw data into shareable media. Users may grant peer access so as to allow multi-site project collaboration. We believe that the platform’s efficiency is second to none. This is down to features such as the ability to draw information from many data sources, including Google Analytics,

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New AdWords Dashboard – Better or Worse?

  The New AdWords Dashboard More and more accounts have now been granted beta access to the new dashboard. If you decide to try out the beta version you are able to switch back to the old version if required. When going into the new dashboard, I was a little taken aback and unsure where

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PPC Conversion Rate and Optimisation

When you advertise online, whether on Google Adwords, Bing, Facebook Twitter, LinkedIn or on other advertising platforms, one of your main goals is to get your prospective users perform a desired action. Normally a response to your call-to-action, CTA, which may involve, filling out a form on your site, buying a product, calling your business

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Super Charge Adwords RLSA With Best Practices

The vast majority of internet users would not make a purchase or complete a form on their first visit to your website. So I recommend you super charge Adwords RLSA with the following best practices. RLSA provided by Adwords is a way to show your ads as a reminder to some visitors who previously visited

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Seasonal Google shopping PPC campaign Tips

September has arrived! This means that the preparation for seasonal PPC campaigns has begun. There are many opportunities during the next few months, including Black Friday, Boxing Day, New year and the general lead up to Christmas for gift buying. Utilising this part of the year is crucial, particularly with Google Shopping, where being at

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Bidding On Brand In Paid Search. The Benefits.

What do we mean by bidding on your brand name in paid search? Easy one. Running a PPC campaign with your company’s brand name as the keyword. I’ve always been a keen advocate of bidding on brand terms for the reasons I’ll detail below. Everyone wins with brand campaigns, However I’m often met with the

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Your PPC Checklist For Valentine’s Day

Paid Advertising is a fantastic way to ensure short term profitable engagement. Seasonal events are super important to maximise sales opportunities and can also allow your Ads to appear a little better and approachable. Brands that aren’t taking advantage of these opportunities are letting profit slip through! Here is our PPC checklist complied to ensure

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How to use PPC data to boost your SEO campaign

Anyone who works in SEO and/or PPC will know that both activities provide marketers will enormous amounts of data, with everything trackable and measurable via cookies. This is one of the key advantages of search marketing over traditional marketing, which is much harder to track the ROI. If you find yourself managing both PPC and SEO

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Seasonality and PPC

For small to medium sized businesses, the type of product you deliver is an important part of when your audience is likely to buy. For example, some products are available all year round but change in their offering, such as clothing. In the fashion industry, the types of clothing delivered changes per season, as would

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