Category: PPC

5 Ways to Get in Front of Your Competitor’s Audience

Wouldn’t if be great if you could get your brand’s message in front of all those users and customers who are currently engaged with your online competitors? Traditionally, it would have been almost impossible to push your marketing message in front of your rival’s customers, fans and subscribers. As you would first need to think of

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Preparing for Cyber Monday!

It’s that time of year again! Christmas is soon to be upon us and with that comes some of the busiest days for online retailers and eCommerce stores. It starts online with Cyber Monday. Cyber Monday has become more popular in the UK in recent years, as such your online store needs to be prepared.

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Introducing Adwords Customer Match & What It Means For Businesses

Adwords now allows Ads to be a targeted by email addresses, a fantastic new feature called Customer Match. Customers can now see specific ads targetted at them, which will show when logging in with email addresses from Gmail or Youtube accounts. This is a great new Adwords feature that will give businesses a database of email users buying their

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The one boring reason why your competitors are outranking you

Outranking and outperforming your competitors is a perennial concern for almost every online business. However, sometimes it is wise to consider just WHY you maybe being outflanked by other online businesses in your industry. Why are your competitors outranking you? This question is more relevant today than it has ever been, such has been the progress

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4 tips to quickly identifying and removing bad links

Link building is still a vital cog in the overall digital marketing machine, but over the years it has gotten more and more difficult and with the introduction of Google Penguin what you have built historically could be what brings your site to its knees in the future. So how do we make sure, when

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How Understanding Your Link Profile is Vital to your Future Visibility

We all by now understand the importance of links when it comes to executing a successful digital marketing campaign. Links form the basis of your site ranking and being visible across the web. Everyday across the search marketing industry the importance of links & building engaging content is reinforced through talks, blog posts and twitter

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Optimising Mobile for PPC Campaigns

  Google have now given priority organically to sites that are optimised for mobile search. Therefore, PPC campaigns have more room for mobile bidding and the opportunity of tailoring ads to be effective on mobile. However, many brands fail to optimise their mobile PPC campaigns. It is important to consider how people are attracted to

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The benefits of being a Google Partner

As a Google partner agency, we got invited to an exclusive event at Google HQ in London last month.  The event provided insider tips that our team could take away and apply immediately to client accounts, thus helping to increase ROI across PPC campaigns. This event looked into new tools and trends, including some that we already

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The advantages of becoming a Google Partner – an overview

We’ve been a Google partner for a number of months now here at Marketing Signals. The idea came after we decided to ramp up our PPC offering to our existing and future clients. Traditionally our focus has been on organic search and content curation. However, there was a clear need to provide a complete SEM

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Mobile Friendly Search Update on PPC

  With Google’s new SEO update of Mobile optimised sites to be ranked higher, this will see the shift of many sites pushing to be Mobile optimised to increase their presence in Search. So, how does this affect your PPC campaigns that will be in line with your SEO strategy? There is room for opportunity

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