Pursuing a career in public relations (PR) and marketing without relevant work experience or a university degree may seem challenging. However, with research, commitment and a strong desire to learn, there are many companies that will offer you a marketing role if they can see your drive and potential.
We’ve interviewed hundreds of candidates with varying skills and experiences. One thing is certain: whether they have a degree or not has never been the sole deciding factor. Obviously that can help, along with work experience. However it’s your work ethic, practical skills and how they apply to the role, plus how well you’d fit in the team matter the most.
So, how do you do it? Whether you’re just starting out or looking to switch to a new career in PR and marketing, here are eight ways to land a marketing role without having to go to university or further education:
Determine your career path
Marketing and PR has many aspects and potential roles. So it’s worthwhile to figure out what area you want to go into as well as which type of role would suit your abilities, personality and interests.
If you have a passion for writing then something in content or PR may be of interest. However, if you’re a numbers person then you could look into a career in SEO or PPC. Another option is going into social media.
Once you know what it is you want to do, speak to people doing this role or start doing some research into that role and what you need to get into it.
Research, research, research
Research is key to getting a role in the PR and marketing industry. Especially if you don’t have a degree or any relevant work experience. You need to make sure you know what the job market expects of you so you can be prepared for any interviews.
Listen to podcasts, watch videos and read blogs about careers in marketing to get a better understanding of the industry, including what skills you need to develop. Spend time looking at relevant job adverts too, and see what skills and experience they typically ask for. Do they require any specific qualifications or certifications? Note these down and put together a plan of how you work towards gaining them, whether through further studies, volunteering or work experience.
Remember, every step you take, no matter how small, brings you closer to your goal.
Consider an apprenticeship
Apprenticeships are a great opportunity to learn practical skills while earning a salary and gaining valuable work experience. You’ll develop real-world abilities and build a strong foundation for your career.
Use the gov.uk website to see what’s available, or contact local marketing agencies to see if they’re hiring any apprentices or work experience where you can learn some practical skills.
Do all the courses you can
Employers crave two key qualities: a strong work ethic and practical experience. Completing recognised courses in your own time will not only give you valuable knowledge, but also prove to potential employers that you’re a self-motivated individual who’s eager to learn and grow.
For example, as a digital marketing agency, we love to see candidates having completed relevant Google certifications. You can do these online for free in the comfort of your own home. The National Careers Service has a free online courses portal, and both the Open University and FutureLearn offer free short courses too.
Do your research and find out which courses are right for the role you’re looking for. Specific roles may benefit from particular courses or certifications outside of these platforms to get ahead.
Develop a portfolio
A strong portfolio can be a game-changer for those without a degree. It often speaks louder than academic qualifications as it shows exactly what you’re able to do and how your skills apply to the role.
Your portfolio could include projects from school or anything you’ve done for friends and family, but don’t worry if your existing work is limited. Spend some time creating new pieces or projects that highlight your skills and interests. For instance, if you want to be a PR executive or content writer, write sample press releases or start a blog. You could even plan out a campaign along with some materials to showcase some of your marketing skills.
When you apply for jobs, attach a link to your portfolio or blog, or attach documents to the email or application, if possible. This is guaranteed to impress an employer and help you to stand out.
Search for roles at your current job
If you already have a job that isn’t in the marketing industry, you could see if they have a marketing or communications department, and whether they need any help. Speak to someone on the team or in management to see whether you can take on any junior marketing responsibilities. Someone may be doing it alone and could welcome the additional help. Whether that’s writing content for a blog, updating the website, increasing their social media presence or doing some internal communications. It’s a valuable way to gain valuable marketing skills and experience, without having to leave your current job.
Volunteering is another way to get into marketing with no experience. Speak to friends and family and see if anyone has a small business that needs marketing help. This way you can learn on your own time, while helping out friends and family. They may have a small marketing team or someone who can help you by giving you small jobs to do in the evening or over the weekend.
Start Networking
Attending events in the PR and marketing industry can be a great way to network and find out about the industry as a whole, as well as meeting potential future employers.
Try looking on sites like LinkedIn and X for upcoming events, follow key influencers in the industry, or sign up to popular marketing newsletters to find out about local networking or marketing events. This isn’t just about getting a marketing role, it can be a good idea to get to know the marketing community as a whole, engage in meaningful conversations and learn new things before you even get into looking for a job.
The best resource for learning about the marketing industry is through people who are doing the role day to day. The more events you attend, people you speak to and research you do about the industry, then the more competent and prepared you’ll be when it comes to interviews. It can also help increase your credibility as a candidate.
Update and tailor your CV
If you don’t have a degree to include on your CV, make sure you’re looking through job descriptions and pulling out specific keywords. Make sure these keywords are on your CV along with any other relevant skills. Your CV should be tailored specifically to each role too.
Sometimes, the marketing industry rewards creativity and the more your CV stands out from other applicants, the higher your chances of getting an interview. Try putting together something creative like a website featuring your qualifications to help boost your chances and stand out.
