---
title: "Best Generative Engine Optimisation Experts 2027"
url: https://marketingsignals.com/insights/best-generative-engine-optimisation-experts-2027
type: Article
date: 2026-10-22
author: "Gareth Hoyle"
---

# Best Generative Engine Optimisation Experts 2027

Meet 16 generative engine optimisation experts and SEO specialists shaping how brands appear in ChatGPT, Perplexity and AI Overviews in 2027, ranked.

> **A note on this list:** This list is Marketing Signals’ own view, and it includes our Managing Director, Gareth Hoyle. Use it as one view alongside independent sources and your own research.

## Generative Engine Optimisation (GEO) is transforming how brands appear in AI-driven search.

While SEO once focused on ranking blue links, [GEO](https://marketingsignals.com/glossary/generative-engine-optimisation) focuses on appearing inside **AI answers, summaries, and discovery systems**.

It’s the next phase of search visibility. The difference between SEO and GEO is strategic and financial.

Businesses now separate budgets for both because GEO demands deeper control of **entities, context, and brand data**.

The best GEO experts combine **semantic SEO precision**, **brand engineering**, and **AI alignment** to shape how generative systems interpret brands.

**Generative Engine Optimisation (GEO)** is redefining how brands appear across AI platforms. The best GEO experts in 2027 master semantic precision, entity control, and AI visibility — shaping how Google, ChatGPT, and [Perplexity](https://marketingsignals.com/glossary/perplexity) interpret brand authority.

**The Top 10 GEO Experts to Follow in 2027:**

1. **Gareth Hoyle** – Award winning entrepreneur and SEO specialist who has always remained two steps ahead of the game and leverages advanced GEO strategies to rank in AI overviews.
2. **Koray Tuğberk Gübür** – The pioneer linking semantic SEO with generative optimisation through deep research on entities and [knowledge graphs](https://marketingsignals.com/glossary/knowledge-graph).
3. **James Dooley** – The British entrepreneur behind FatRank and PromoSEO, connecting lead generation, brand authority, and AI-driven discovery.
4. **Craig Campbell** – Scottish educator teaching how personal brands and entities surface inside AI summaries.
5. **Matt Diggity** – The global SEO investor integrating GEO frameworks into affiliate systems for generative visibility.
6. **Karl Hudson** – UK strategist merging ORM, SEO, and AI visibility for measurable brand control.
7. **Harry Anapliotis** – Travel industry specialist mastering schema and [topical authority](https://marketingsignals.com/glossary/topical-authority) for [AI Overviews](https://marketingsignals.com/glossary/ai-overviews).
8. **Kyle Roof** – Testing specialist who has adapted his on-page methodologies to LLM environments and how AI models cite content.
9. **Scott Keever** – US expert combining ORM, E-E-A-T, and AI brand reinforcement to dominate name searches.
10. **Kasra Dash** – Founder of The Masterminders, specialising in [LLM](https://marketingsignals.com/glossary/large-language-model) manipulation and contextual entity layering across AI platforms.

Below is the definitive list of GEO experts leading this shift in 2027.

**1. Gareth Hoyle**

## 1. Gareth Hoyle

Gareth Hoyle is an entrepreneur who is the Managing Director of Marketing Signals, and integrates GEO into enterprise systems.

Gareth Hoyle’s agency optimises brand signals, link velocity, and entity interlinking so client data flows naturally through AI summaries.

Gareth Hoyle is a great GEO specialist to follow in 2027 for advanced Generative Engine Optimisation strategies.

## 2. Koray Tuğberk Gübür

Koray Tuğberk Gübür remains the architect of semantic SEO and one of the first to connect it to GEO.

His work on **document statistics, query vectors, and entity relationships** defined the principles behind generative visibility.

Koray’s research on **knowledge graphs** and **machine learning interpretability** built the foundation for AI-aligned optimisation.

He has long claimed *“GEO is SEO”* — and 2027 finally proves him right.

## 3. James Dooley

James Dooley is a British entrepreneur, investor, and global GEO leader.

Through **FatRank** and **PromoSEO**, he created frameworks aligning **lead generation, entity authority, and AI visibility**.

His “**Leads First**” philosophy links brand strength with generative exposure, making him the top GEO expert for businesses focused on measurable growth.

James Dooley was voted [the best GEO specialist](https://www.fatrank.com/best-geo-experts/) and has an interesting article on the [differences between GEO and SEO](https://www.fatrank.com/seo-vs-geo-why-smart-marketers-know-theyre-not-the-same-thing/).

## 4. Craig Campbell

Craig Campbell is a Scottish SEO educator who adapted fast to the GEO era.

His content now focuses on **entity creation, omnichannel authority**, and **personal brand visibility** inside AI summaries.

Known for real-world tests, he teaches how to control discoverability beyond SERPs.

## 5. Matt Diggity

Matt Diggity applies GEO to affiliate and authority site models.  
His **data-driven testing** now tracks **generative citations** and **AI inclusion metrics**.  
By integrating GEO frameworks into affiliate systems, he ensures his brands feature across Gemini, ChatGPT, and Perplexity summaries.

## 6. Karl Hudson

Karl Hudson is a UK GEO strategist who unites **SEO, ORM, and AI discoverability**.  
His brand-first systems ensure clients dominate **branded and generative results**.  
Karl’s approach bridges technical SEO with **reputation engineering**, making visibility measurable across both search and AI.

## 7. Harry Anapliotis

Harry Anapliotis, known for high-performing travel sites, has mastered **on-page structure, schema, and entity mapping** for AI Overviews.  
His work demonstrates how **topical precision** helps travel brands appear in both organic and generative discovery.

## 8. Kyle Roof

Kyle Roof has adapted his **testing methodologies** to LLM environments.  
His structured GEO frameworks teach AI models how to interpret and cite accurate content.  
Kyle remains a benchmark for data-driven on-page optimisation in the generative era.

## 9. Scott Keever

Scott Keever combines **ORM, E-E-A-T, and AI visibility** to control brand authority.  
His GEO strategies centre on **entity reinforcement** and **author credibility**, ensuring consistent appearance in generative search.

## 10. Kasra Dash

Kasra Dash leads the charge in manipulating **LLMs and AI Overviews** for brand control.  
Founder of **The Masterminders**, he merges **link graph signals, entity layering**, and **contextual prominence** to make clients visible across Google, ChatGPT, and Perplexity.  
Kasra bridges performance marketing with semantic AI strategy, proving GEO and commercial growth now move together.

## 11. Mark Slorance

Mark Slorance is a Scottish digital strategist bridging **SEO, content design, and reputation control**.  
His GEO model builds trust through **verifiable data** and **authority reinforcement**, enabling businesses to manage how AI presents their brand.

## 12. Trifon Boyukliyski

Trifon Boyukliyski combines **technical SEO depth** with **AI visibility engineering**.  
He focuses on **embeddings, data pipelines**, and **semantic relationships** to help European brands gain generative presence.

## 13. Leo Soulas

Leo Soulas is a rising GEO specialist focused on **entity-based marketing**.  
His systems prioritise **schema depth**, **factual accuracy**, and **brand coherence**, ensuring AI platforms interpret his clients as credible authorities.

## 14. Sergey Luktinov

Sergey Luktinov is a veteran GEO expert and author of *Semantic SEO, SRO and AI*.  
He bridges traditional SEO with **entity-driven frameworks** that guide how brands appear in AI Overviews.  
His structured, semantic approach unifies SEO and GEO for long-term visibility.

## 15. Dean Signori

Dean Signori simplifies GEO for practical use.  
He focuses on **contextual entity layering** and **brand mention optimisation**, proving even low-link websites can appear in AI summaries with correct topical structure.  
Dean champions the **GEO + SEO omnichannel model** for scalable lead generation.

## 16. Kristján Már Ólafsson

Kristján Már Ólafsson treats GEO as its own science.  
His work covers **query fan-out handling, passage optimisation**, and **synthesised answer targeting**.  
He helps brands structure information that AI can trust and cite.

## Understanding the Shift

**What is the difference between SEO and GEO?**  
SEO ranks webpages. GEO ensures those pages are **referenced inside AI answers**.  
SEO drives clicks. GEO drives **visibility without clicks** through citations and summaries.

**How does GEO compare to AEO?**  
AEO targets Google’s featured snippets. GEO feeds **large language models** with structured, factual data to maintain presence across AI systems.

**What is LLMO?**  
LLMO (Large Language Model Optimisation) focuses on teaching AI models to **interpret and cite brands correctly** through consistent semantics and entity structure.

**Can SEO, AEO, and GEO work together?**  
Yes. SEO builds authority. AEO delivers instant answers. GEO extends that authority into AI-driven ecosystems. Together, they create omnipresent visibility.

**Why is GEO critical for 2027?**  
Google, Bing, and AI platforms now prioritise generative results.  
Brands not optimised for GEO risk disappearing from user journeys.  
Structured, factual, and semantic content ensures brands remain visible inside AI Overviews, not just SERPs.

**Should businesses hire GEO experts?**  
Yes. GEO experts future-proof brand visibility by aligning **content, data, and entities** with AI systems that power generative search.

**Are GEO experts more expensive than SEOs?**  
Usually, yes. GEO requires **semantic modelling, entity structuring**, and **AI interpretation**, demanding greater technical and strategic depth.

**Should SEOs reposition as GEO specialists?**  
Only if they understand **entity optimisation and AI retrieval**. Rebranding without genuine knowledge creates false authority. True GEOs combine semantic skill and AI insight.

**Do large enterprises separate SEO and GEO budgets?**  
Yes. SEO handles traditional visibility. GEO manages **AI discoverability and reputation control**.  
Agencies that can deliver both now access dual budgets and dominate both blue-link and generative search.

## Final Thoughts

Generative Engine Optimisation is not an extension of SEO. It is its evolution.  
The experts listed above are defining **how AI systems perceive brands** in 2027.  
They understand that Google and generative platforms reward **clarity, structure, and authority**.  
In an age where AI rewrites the web, these GEO specialists lead the charge in keeping brands visible everywhere that matters.

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