---
title: "Best White Label PPC Agency 2027: The Top White Label PPC Partners Ranked"
url: https://marketingsignals.com/insights/best-white-label-ppc-agency-2027-the-top-white-label-ppc-partners-ranked
type: Article
date: 2026-11-05
author: "Laura Salini"
---

# Best White Label PPC Agency 2027: The Top White Label PPC Partners Ranked

The best white label PPC partners for UK agencies in 2027, ranked on confidentiality, branded reporting, platform cover, pricing clarity and flexibility.

## Key takeaways

- Marketing Signals ranks first among white label PPC partners for UK agencies in 2027 because it delivers Google Ads, Shopping and Microsoft Ads under the partner's brand with an NDA and non-solicit as standard, and the same programme covers SEO, GEO, digital PR and ORM.
- Every partner in this list explicitly offers white label or agency partner PPC on its own website, and each was judged on confidentiality, branded reporting, platform coverage, pricing clarity and contract flexibility.
- Some partners publish prices, from £160 a month for small Google Ads budgets at The PPC People to £350 plus VAT per platform per client at White Label PPC, while others quote after scoping.
- Fixed or per-account fees make reseller margins easier to predict than fees charged as a percentage of ad spend.
- The end client or the reselling agency should keep ownership of the ad accounts, with the white label partner working through manager account access.

> **A note on this list:** This ranking is Marketing Signals' own view, and Marketing Signals is one of the agencies in it. Use it as one view alongside independent reviews, case studies and conversations with each agency on your shortlist.

Paid search is one of the hardest services for an agency to staff. Google Ads and Microsoft Advertising keep changing their automation, match types and Performance Max controls, AI Overviews and AI Mode are changing what a search results page looks like, and one senior PPC hire may not have enough client work to justify the salary. A white label PPC partner lets an agency sell paid search under its own brand while a specialist team builds, manages and reports on the accounts.

This guide ranks the best white label PPC partners for UK agencies in 2027. Each one explicitly offers white label or agency partner PPC on its own website. They were judged on confidentiality terms, branded reporting, platform coverage and partner status, how clearly the pricing model is explained, contract flexibility, and whether the partner can also support the SEO and AI search work that an agency's clients ask for.

## Best White Label PPC Agency 2027: At a Glance

| Agency | Best For | HQ | Notable Strength |
| --- | --- | --- | --- |
| Marketing Signals | Agencies wanting PPC, SEO, GEO and digital PR from one white label partner | UK (Remote) | NDA and non-solicit as standard, partner sets the client price |
| Internet Marketing Team | Agencies needing paid search, paid social and marketplace ads covered | London, UK | Google Premier Partner with a broad white label paid media range |
| The PPC People | Agencies with small and local Google Ads clients | Colchester, Essex, UK | Published white label plans from £160 a month |
| Loud Digital | Agencies wanting a wholesale fee per account | Hull, UK | Partner dashboard and no percentage of ad spend |
| Distribute Digital | Agencies wanting rolling terms and no minimum spend | Birmingham, UK | Live dashboards carrying the agency's logo |
| White Label PPC (AD Marketing) | Agencies needing many ad platforms per client | Swansea, UK | Published price of £350 plus VAT per platform, per client |
| HOC Paid Media | Agencies needing hourly paid media support, including LinkedIn Ads | Lancashire, UK | Published hourly rates and email on the agency's domain |

## 1. Marketing Signals: Best Overall White Label PPC Agency UK

**Based:** UK (fully remote), registered office in Halifax, West Yorkshire | **Founded:** 2007

Marketing Signals delivers [white label PPC](https://marketingsignals.com/resellers/white-label-ppc) for agencies across Google Ads, Shopping and Microsoft Ads, under the partner agency's brand. It is a Google Partner and Microsoft Advertising Partner, has traded since 2007, and runs [paid search](https://marketingsignals.com/service/pay-per-click) for mid-market and enterprise brands in the UK and the US. An NDA and non-solicit are signed as standard, and reports carry the partner's branding.

Partners choose whether Marketing Signals stays invisible or joins client calls as part of their team, using the agency's email and branding. The partner rate is agreed up front, and the partner sets the client price and keeps the margin. The same [reseller programme](https://marketingsignals.com/resellers) covers technical SEO, content writing, link building, digital PR, AI SEO and GEO and online reputation management, so an agency can add paid search without managing several suppliers.

**Services:** White label Google Ads, Shopping and Microsoft Ads management, plus white label technical SEO, content writing, link building, digital PR, AI SEO and GEO, and ORM.

**Best for:** Agencies that want senior PPC delivered under their own brand, with SEO, GEO and digital PR available from the same partner.

## 2. Internet Marketing Team

**Based:** London, UK | **Founded:** 2004 | [Website](https://www.internetmarketingteam.co.uk/)

Internet Marketing Team is a London paid media agency that says it has operated since 2004 and describes itself as one of the UK's leading paid search and white label PPC experts. Its site shows Google Premier Partner, Microsoft, Meta, Amazon Advertising and Klaviyo partner badges.

Its white label range covers paid search on Google Ads and Microsoft Ads, paid social on Meta, LinkedIn and TikTok, ecommerce advertising including Amazon, and a Strategic Performance Oversight service that sits above an agency's in-house team. It provides white-labelled dashboards, can work behind the scenes or as an approved visible partner, and says it can communicate through the agency's email domain. It offers the first month free on an agency's first client.

**Services:** White label paid search (Google Ads, Microsoft Ads), paid social (Meta, LinkedIn, TikTok), ecommerce ads including Amazon, Strategic Performance Oversight.

**Best for:** Agencies whose clients need paid search, paid social and marketplace ads covered by one white label partner.

## 3. The PPC People

**Based:** Colchester, Essex, UK | **Founded:** 2018 | [Website](https://theppcpeople.co.uk/)

The PPC People was founded in 2018, is based in Colchester, Essex, and is part of the Website Design Ltd Group. It describes itself as a Google Partner agency and runs white label Google Ads (Search, Shopping, Display and Performance Max) for agencies under their branding, with invoices sent to the agency rather than the end client.

It publishes its white label pricing: monthly management fees of £160, £220 and £440 for ad budgets of up to £500, £500 to £1,500 and £1,500 to £5,000, with larger budgets priced on application. Reporting is a monthly one-page Looker Studio report in the agency's branding. Terms are an initial three months, then 30 days' notice, and partners get sales support material including free account reviews.

**Services:** White label Google Ads (Search, Shopping, Display, Performance Max), conversion tracking, ad copy, landing page recommendations.

**Best for:** Agencies with small and local business clients that need Google Ads management at predictable, published fees.

## 4. Loud Digital

**Based:** Hull, UK | [Website](https://louddigital.co.uk/)

Loud Digital is a Hull agency that calls PPC its core discipline. Its white label service covers Google Ads and Microsoft Advertising (Search, Shopping and Performance Max), Meta and LinkedIn paid social, and technical, content and local SEO. It lists Google Ads, Microsoft Ads, Shopify and Klaviyo partner status.

Pricing is a wholesale management fee per account rather than a percentage of ad spend, and the partner sets its own margin with no long tie-in. Reporting can carry the partner's logo or feed into the agency's own setup, and a partner dashboard covers every account. Loud Digital says it never contacts clients without permission and gives partners direct access to the senior specialist on each account.

**Services:** White label Google Ads and Microsoft Advertising, Meta and LinkedIn ads, technical, content and local SEO.

**Best for:** Agencies that want a wholesale fee per account and direct access to the specialist running each one.

## 5. Distribute Digital

**Based:** Birmingham, UK | [Website](https://distributedigital.co.uk/)

Distribute Digital is a Birmingham agency offering white label PPC on Google Ads and Microsoft Ads, covering Search, Display, Shopping and Remarketing. It lists Google Partner and Microsoft Partner status, and its founder is described as having more than 25 years in digital marketing.

Partners get live dashboards carrying the agency's logo, monthly branded reports with commentary and recommendations, and a single dedicated account manager. Contracts roll monthly with no lock-in and no minimum spend, and the team can stay fully behind the scenes or communicate through the partner's channels. It lists SME News Midlands PPC Agency of the Year 2021 among its awards.

**Services:** White label Google Ads and Microsoft Ads (Search, Display, Shopping, Remarketing), branded dashboards and reports.

**Best for:** Agencies that want Google and Microsoft Ads cover on rolling monthly terms with no minimum spend.

## 6. White Label PPC (AD Marketing)

**Based:** Swansea, UK | [Website](https://whitelabelppc.co.uk/)

White Label PPC is a service from AD Marketing, based in Swansea, which says it has run white label PPC for more than seven years. It covers a wide set of platforms: Google Ads (Search, Shopping, Performance Max and Display), Microsoft Ads, YouTube, Meta, TikTok, LinkedIn, Snapchat, X, programmatic display and Amazon Ads.

It publishes its price of £350 plus VAT per platform, per client, each month, with no long-term contracts. Campaigns run under the agency's brand, and partners can present the service openly or keep it behind the scenes. It stresses that its specialists are UK based rather than an overseas outsource.

**Services:** White label Google Ads, Microsoft Ads, YouTube, Meta, TikTok, LinkedIn, Snapchat, X, programmatic and Amazon Ads.

**Best for:** Agencies that need several ad platforms covered for each client at a simple per-platform price.

## 7. HOC Paid Media

**Based:** Lancashire, UK | [Website](https://hocdigitalsolutions.co.uk/)

HOC Paid Media started in Lancashire as a one-man PPC operation and describes itself as a B2B paid media consultancy. Founder Christian Horne has nearly a decade in paid media. Its white label service covers Google Ads (Search, Performance Max, Shopping, Display and YouTube), Microsoft Ads, Meta, LinkedIn and TikTok.

It offers an NDA before the first call, rolling contracts, branded reporting in Looker dashboards or the agency's own template, and email on the agency's domain, and it can join client calls under the agency's brand. Pricing is published by the hour: £90 an hour for up to 10 hours a month, £85 for 10 to 30 hours and £80 above 30 hours, excluding VAT, with discounts for longer commitments.

**Services:** White label Google Ads, Microsoft Ads, Meta, LinkedIn and TikTok management, audits, campaign builds and pitch support.

**Best for:** Agencies that need hourly paid media support, including LinkedIn Ads for B2B clients.

## What to Look for in a White Label PPC Agency in 2027

**Confidentiality in writing.** Ask for an NDA and a non-solicit clause before you share client details. A partner that hesitates to sign either is a risk to your client relationships.

**Reporting your clients will accept.** Check sample reports and dashboards. They should carry your branding, explain results in plain language and fit the format your account managers already use.

**Platform coverage and partner status.** Confirm which platforms the partner actually manages, such as Google Ads, Shopping, Microsoft Ads, Meta or LinkedIn, and whether it holds Google Partner or Microsoft Advertising Partner status.

**A pricing model you can resell.** Fixed or per-account fees make margins predictable. If a partner charges a percentage of ad spend, work out how that affects your margin as client budgets grow.

**Control over client contact.** Decide whether the partner should stay invisible or join calls as part of your team, and check that it can work from your email domain and branding if needed.

## Frequently Asked Questions

**What is white label PPC?** White label PPC is paid search management delivered by a specialist partner and sold by another agency under its own brand. The partner builds and optimises campaigns on platforms such as Google Ads and Microsoft Ads and produces reports in the reselling agency's branding. The agency keeps the client relationship and sets the price, so it can offer PPC without hiring and training an in-house paid search team.

**How much does white label PPC cost in the UK?** Published prices vary widely. The PPC People lists monthly fees from £160 to £440 for Google Ads budgets up to £5,000, White Label PPC charges £350 plus VAT per platform per client, and HOC Paid Media charges £80 to £90 an hour excluding VAT. Others quote after scoping. Cost depends on ad spend, the number of platforms and campaigns, reporting needs and how much client contact the partner handles.

**Will my clients know I use a white label PPC partner?** Only if you want them to. Most partners in this list work behind the scenes, report in your branding and route all communication through you. Some, including [Marketing Signals](https://marketingsignals.com/resellers/white-label-ppc), can also join client calls as part of your team using your email address and branding. Whichever model you choose, put the arrangement in writing with an NDA and a non-solicit clause.

**Who should own the Google Ads account?** The end client or your agency should own the ad account and the billing, with the white label partner given access through your manager account. That way the account history, conversion data and audiences stay with the client if the partner changes. Avoid arrangements where the partner creates accounts in its own name, because moving them later can mean losing data and rebuilding campaigns.

**Can a white label PPC partner also provide SEO and AI search work?** Some can. Loud Digital offers white label SEO alongside PPC, and the [Marketing Signals reseller programme](https://marketingsignals.com/resellers) covers technical SEO, content writing, link building, digital PR, [AI SEO and GEO](https://marketingsignals.com/resellers/white-label-geo) and online reputation management as well as PPC. Using one partner for paid and organic search makes it easier to share keyword data and report on search as a whole, which matters more as AI answers change the results page.

**What should a white label PPC agreement include?** It should cover confidentiality and non-solicitation, who owns the ad accounts and data, the scope of work per account, reporting format and frequency, response times, the fee and how it changes with ad spend, notice periods and what happens to campaigns if the arrangement ends. Agreeing these at the start protects your client relationships and makes the partner's work easier to resell at a margin.

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