---
title: "Businesses in ChatGPT: how to claim your profile and what you will see"
url: https://marketingsignals.com/insights/businesses-in-chatgpt-how-to-claim-your-profile
type: Article
date: 2026-11-13
author: "Gareth Hoyle"
---

# Businesses In ChatGPT: How To Claim Your Profile

OpenAI’s Businesses in ChatGPT beta lets you claim your profile. Who can claim in the UK, what you need, how to register and what customers will see.

## Key takeaways

- OpenAI launched Businesses in ChatGPT in beta on 10 November 2026, letting businesses claim and verify the profile ChatGPT shows when it mentions them.
- UK online businesses with a website can claim a profile now; UK local stores and restaurants cannot yet, and Business Agents are US only.
- You need a ChatGPT account, your website, one verification route (business phone, email, DNS or Shopify) and ID for a Persona identity check.
- Business Hub shows 28 days of mentions, website clicks and discovery topics, but not prompts, conversations or competitors.
- Claiming is free at launch and keeps your details accurate, but OpenAI says it does not guarantee better placement in ChatGPT’s answers.

On 10 November 2026 OpenAI launched Businesses in ChatGPT, a beta that lets businesses claim the profile ChatGPT shows when it mentions them. Once verified, you can correct your details, see how often ChatGPT mentions and links to your website, and, if you are an eligible US business, publish an AI agent that answers customer questions inside ChatGPT.

Claiming is free at launch, and OpenAI says ChatGPT reaches 1.2 billion people each week. This guide covers who can claim a profile today, what you need before you start, how to register, and what you and your customers will see.

## What Businesses in ChatGPT includes

The beta has three parts, all managed from a new area of ChatGPT called Business Hub:

- **Business profile.** The listing people can open when your business appears in a ChatGPT answer. You claim it, verify it and keep its details up to date.
- **Insights.** Aggregate counts of how often ChatGPT mentions your website, how many people click through, and the topics behind those mentions.
- **Business Agent.** An AI agent, set up with your own product and policy information, that customers can chat with from your profile. At launch it is limited to eligible ecommerce and online service businesses in the US.

Businesses can also make their agent the destination for ChatGPT Ads. OpenAI describes these sponsored agents as a limited test with selected advertisers. Sponsored placements are labelled and kept separate from ChatGPT’s own answers.

## Who can claim a profile today

Availability depends on where you are, the kind of business you run and the verification methods OpenAI supports in your market. This is how it stands in the first week of the beta:

| Business type | UK | US |
| --- | --- | --- |
| Online business with a website | Can claim, or add a new profile, where verification is supported | Can claim, or add a new profile |
| Local store or restaurant | Not available yet | Can claim an existing listing only |
| Business Agent | Not available yet | Eligible ecommerce and online service businesses |
| Sponsored agent (ChatGPT Ads) | Not available | Limited test with selected advertisers |

OpenAI has held back some business categories without publishing the list, and it can decline claims that raise safety or integrity concerns. It says more markets and categories will follow. Enterprise customers and existing ChatGPT Ads advertisers claim through their OpenAI representative, and Shopify merchants can start from the Shopify admin.

The claim has to be made by the owner or someone authorised to represent the business, so an agency can help with the process but cannot complete the identity check for a client.

## What you need before you start

- A ChatGPT account to manage the listing. This account becomes the profile’s administrator, so use a work account rather than a personal one.
- Your business website. At launch, claiming is limited to businesses with a website.
- Access to one verification route: the business phone number or email address on the listing, the DNS settings for your domain (to add a TXT record), or your Shopify store.
- Identity documents for Persona, the verification provider OpenAI uses: a government-issued ID, business registration details and proof that you can represent the business. Your legal name, address and registration number should match official records, and early testers report that the ID step needs a camera.
- Profile content: a short description, your category, logo, cover photo, and your delivery and return policies. Early users report a description limit of about 300 characters.
- For retailers, a product feed with prices and availability, as a CSV upload or a hosted URL. OpenAI’s feed specification currently targets the US.

## How to claim your business in ChatGPT

These steps follow OpenAI’s help centre guidance. You can cancel a claim while it is pending.

1. Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub.
2. Search for your business by name, select the matching listing and confirm which ChatGPT account will manage it. If your business is missing and you run an eligible online business, choose the option to add it. You will be asked to accept the Businesses in ChatGPT terms.
3. Verify your claim with one of the methods offered: a code sent by text or automated call to the business phone, a code sent to the business email, a TXT record added to your domain’s DNS, or a connection to your Shopify store. The methods offered vary by business.
4. Wait for OpenAI to review the claim. It emails a decision or asks for more information, and it does not publish a review time.
5. Complete identity verification with Persona. Until this is approved you cannot publish profile changes, connect a product feed, view insights or create an agent.
6. Update your profile. OpenAI reviews each change before it goes live, and ChatGPT’s answers may take time to reflect it.
7. If you are eligible, add a product feed, then build, test and publish a Business Agent.

If someone else has already claimed your business, Business Hub offers a dispute option that runs through the same identity check. A “Contact support” message means the listing is locked. A new profile you create publishes automatically once it is approved, and OpenAI support can delete a draft but not a published profile, so check your details before you submit. Some early testers saw a waitlist message when adding a new business, so access may still be rolling out by business type.

## What your customers will see in ChatGPT

When ChatGPT mentions your business in an answer, people can open your profile to see the details you have provided. ChatGPT may combine those details with information from other sources, and OpenAI does not check every detail or settle every factual dispute.

Verified profiles show a blue check. OpenAI’s help centre links the badge to approval of the identity check, not to the claim alone.

If you publish a Business Agent, customers can start a separate, clearly labelled conversation with it from your profile. The agent answers questions about your products and policies, such as sizing or whether sale items can be returned, using the information and guidelines you provide, and it must make clear that it is an AI representing your business. At launch it sends buyers to your website to buy, and any purchase, booking or sharing of personal details needs the customer’s explicit approval.

Claiming a profile does not change how ChatGPT ranks or recommends businesses. OpenAI says claiming “does not guarantee higher placement or sales”, and paying for a sponsored agent does not change ChatGPT’s own answers either.

## What you will see in Business Hub

After verification, the Insights section shows totals for the past 28 days:

- **Mentions:** for an online business, answers in which ChatGPT references your website. Naming your brand without referencing the website does not count. For a local business, answers that show a result for your location.
- **Website clicks:** clicks on links to your site from ChatGPT. A click does not confirm a completed visit or purchase.
- **Discovery topics:** the common themes across answers that mentioned or cited you.

Business Hub does not show individual conversations, the prompts people used, competitor data or rankings, and there is no export or API yet. OpenAI says it does not share users’ conversations or Business Agent chats with businesses. Metrics stay blank until they pass a reporting threshold that OpenAI has not published, so a blank figure is not necessarily zero.

## What this means for UK businesses

For most UK businesses, a claimed profile keeps ChatGPT’s facts about you accurate and gives you OpenAI’s own count of mentions and clicks. Which businesses ChatGPT recommends still depends on what it finds across the web: your website, your listings on Google Business Profile, Bing Places and directories, reviews on several platforms and coverage in publications it trusts. We explain that process in [how AI assistants decide what to say about your brand](https://marketingsignals.com/insights/how-ai-assistants-decide-what-to-say-about-your-brand).

If you run an online business, we recommend you:

- Claim and verify your profile now, so your details are correct from the start of the beta and nobody else claims the listing.
- Line up whoever controls your domain’s DNS or business inbox, as these are usually the quickest verification routes.
- Match your profile details to your website and Google Business Profile, so ChatGPT finds the same facts everywhere.
- Track the mentions and clicks in Business Hub alongside [AI referral traffic in GA4](https://marketingsignals.com/insights/llm-traffic-ga4-measure-ai-referral-visits-and-leads) and your own prompt tracking, as Business Hub shows totals but not the questions behind them.

UK local stores and restaurants cannot claim yet, so the groundwork is the same for them: consistent listings, recent reviews and a clear website. If you want help with how your business appears in ChatGPT, our [ChatGPT SEO](https://marketingsignals.com/service/ai-search-optimisation/chatgpt-seo) team can audit where you stand today.

## Frequently asked questions

### Is claiming a business profile in ChatGPT free?

Yes, at launch. OpenAI told Digiday that claiming, managing a profile and publishing a Business Agent are free, and you do not need a ChatGPT Enterprise agreement or an ads account. It has not ruled out paid features later. ChatGPT Ads, including sponsored agents, are paid separately.

### Can UK businesses claim a profile?

UK online businesses with a website can claim where OpenAI supports the verification. UK local stores and restaurants cannot claim yet, and Business Agents are only available in the US for now.

### Does claiming improve how often ChatGPT recommends us?

No. OpenAI says claiming does not guarantee higher placement or sales. A claimed profile keeps your details accurate and gives you insights, and ChatGPT’s recommendations still depend on what it finds about you across the web.

### Can our agency claim the profile for us?

The claim has to come from the owner or someone authorised to represent the business, because the identity check covers your authority to act for it. An agency can prepare the profile content and verification, with the owner or an authorised employee completing the identity step.

### Can we see what people asked ChatGPT about us?

No. Business Hub shows aggregate mentions, website clicks and discovery topics. It does not share individual conversations, prompts or Business Agent chats.

## Sources

- [OpenAI: Introducing Businesses in ChatGPT (10 November 2026)](https://openai.com/index/introducing-businesses-chatgpt/)
- [OpenAI Help Center: Setting up your business on ChatGPT](https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt)
- [VentureBeat: OpenAI lets you claim your business in ChatGPT and set up a custom agentic AI customer sales rep (10 November 2026)](https://venturebeat.com/technology/openai-lets-you-claim-your-business-in-chatgpt-and-set-up-a-custom-agentic-ai-customer-sales-rep)
- [Unite.AI: coverage of Businesses in ChatGPT (November 2026)](https://www.unite.ai/?p=511195)
- [eesel AI: How to claim your business on ChatGPT, every verification step explained](https://www.eesel.ai/blog/how-to-claim-your-business-on-chatgpt)
- [Gaurav Tiwari: How to claim your business in ChatGPT (Business Hub guide)](https://gauravtiwari.org/claim-your-business-in-chatgpt/)
- [The Tech Outlook: OpenAI introduces business profiles in ChatGPT (11 November 2026)](https://www.thetechoutlook.com/news/apps/openai-introduces-business-profiles-in-chatgpt-with-business-agents-limited-to-eligible-us-businesses/)

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