Integrated Search - SEO and PPC tactics owning the journey in the SERPs
Your customer’s journey will likely span many searches on many devices. Is your search message consistently delivering sales?
Think about how you search for things...
Now think about how your customer will search when looking for the products or services you sell.
You can influence their decision at every stage in this journey with the right targeting and tactics.
Your Customer's search journey
The route to success is rarely straight
Search is the glue that stitches the user journey together. It can influence, and be influenced by, your customer’s behaviours across all channels and at all stages of the purchase funnel. The message is altered based on previous actions / inactions.
Need help with your customer journey?
Step 1 - Click the button below
Same journey,
different route.
Modelling the complete journey for every customer is almost impossible. What we can do is tailor the content the user is served based on their previous interactions.
- User arrived via blog post? Let's retarget with products that compliment the information they gained, moving them from awareness to consideration.
- User visited a branch page? Let's retarget with in-store discounts and give a reason to visit your physical location, moving them from consideration to buy.
- User had a voucher code? Let's target them for online reviews in exchange for access to exclusive discounts, moving them from buy to loyalty.
Case Study
Converting research visits to paying clients in a competitive and emotive legal sector.
"I have worked with the team at Marketing Signals for a number of years now. They continuously improve the campaigns and this is clear to see in the caseloads we are now managing. One of the best decisions I made was moving the Google marketing to them. Thank you! "
Matthew Miller, Managing Partner
01
Organic Search (SEO)
Increase the authority and visibility of your website via search engine optimisation.
02
Pay Per Click (PPC)
Maximise the return from your advertising spend on paid search campaigns.
03
Integrated Search (SEM)
Integrate both tactics to own the SERPs through the whole customer journey.
Why choose Marketing Signals for your next integrated search campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…
- Using trusted and transparent processes you are happy with.
- Providing transparent, real time reporting that you understand.
- Sharing learnings across all your marketing teams and partners.
- Delivering sustainable, attributable growth from SEM related activity.
- Commercially supporting your sales and marketing teams.
- Making you significantly more revenue from SEM than last year.
