Integrated Search - SEO and PPC tactics owning the journey in the SERPs
Your customer’s journey will likely span many searches on many devices. Is your search message consistently delivering sales?
Think about how you search for things...
Now think about how your customer will search when looking for the products or services you sell.
You can influence their decision at every stage in this journey with the right targeting and tactics.
Your Customer's search journey
The route to success is rarely straight
Search is the glue that stitches the user journey together. It can influence, and be influenced by, your customer’s behaviours across all channels and at all stages of the purchase funnel. The message is altered based on previous actions / inactions.
Need help with your customer journey?
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Organic Search (SEO)
Increase the authority and visibility of your website via search engine optimisation.
Pay Per Click (PPC)
Maximise the return from your advertising spend on paid search campaigns.
Integrated Search (SEM)
Integrate both tactics to own the SERPs through the whole customer journey.
Why choose Marketing Signals for your next integrated search campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…