Integrated Search - SEO and PPC tactics owning the journey in the SERPs
Managing both channels allows us to pool the knowledge from our SEO and PPC specialists in order to maximise campaign effectiveness.
Your Customer's search journey
The route to success is rarely straight
Search is the glue that stitches the user journey together. It can influence, and be influenced by, your customer’s behaviours across all channels and at all stages of the purchase funnel. The message is altered based on previous actions / inactions.
Say Hello...
Same journey,
different route.
Modelling the complete journey for every customer is almost impossible. What we can do is tailor the content the user is served based on their previous interactions.
- We can create informational content in order to engage new users with your brand. We then add these users to a custom audience who'll see display ads for your commercial pages via remarketing
- We can use your CRM data to create custom campaigns aimed at encouraging previous customers to make additional purchases or to entice dormant customers to reengage with your brand
- Target users who are comparing your brand with a competitor - we can build content around both companies in order to satisfy their search intent and ensure they land on your site, even though they are still at the consideration stage
Case Study
Converting research visits to paying clients in a competitive and emotive legal sector.
"I have worked with the team at Marketing Signals for a number of years now. They continuously improve the campaigns and this is clear to see in the caseloads we are now managing. One of the best decisions I made was moving the Google marketing to them. Thank you! "
Matthew Miller, Managing Partner
Why choose Marketing Signals for your next integrated search campaign?
There are many search focused agencies out there.
Not all are made equal though. Is your current partner…
- Using trusted and transparent processes you are happy with.
- Providing transparent, real time reporting that you understand.
- Sharing learnings across all your marketing teams and partners.
- Delivering sustainable, attributable growth from SEM related activity.
- Commercially supporting your sales and marketing teams.
- Making you significantly more revenue from SEM than last year.
