# Marketing Signals > Marketing Signals is a fully remote, performance-driven UK digital marketing agency for search and AI. We integrate SEO, PPC, Digital PR and Generative Engine Optimisation (GEO) into one strategy, measured on revenue and ROI — not vanity metrics. Operating since 2007, we work with ambitious brands across SaaS, finance, eCommerce, marketplaces, automotive, consumer and travel. --- ## About Marketing Signals Marketing Signals is a performance-driven digital marketing agency for search and AI. The agency has been operating since 2007 and is fully remote, with a four-day working week. ### Built around search. Measured on revenue. Search has changed but ROI hasn't — what matters for your business remains the same: a strong ROI from your agency investment that delivers results and drives digital performance. In an industry awash with a multitude of metrics and new industry trends, we know brands are only really concerned about whether their digital marketing agency is helping grow the business online. Our relentless focus on ROI informs and guides all digital strategies across the marketing channels that matter for you, whether SEO, Digital PR, PPC or LLMs. But we never approach these channels in silos — instead we integrate channels strategically in order to compound performance. Your audience is spread across multiple channels and at different stages of the purchase cycle. Our campaigns engage and capture them wherever they are — turning demand into revenue. ### Why choose Marketing Signals Partnering with us gives you access to a team of channel and industry specialists, without the cost or complexity of building an in-house department. We take a true partnership approach to our client relationships, working with you closely to understand your business goals and strategy. A dedicated account manager will keep you updated on the progress of all campaigns, reporting on channel results, revenue and ROI. We combine strategic thinking and industry experience with the latest in AI innovation in order to drive measurable results across the channels that impact your brand. We prioritise revenue, customer acquisition, and long-term brand visibility. Using a data-driven strategy, transparent reporting, and ongoing optimisation, we help you thrive in the ever-changing digital landscape. If accelerating performance, maximising ROI, and staying ahead of the competition matter to your business, working with a results-driven agency like us ensures every marketing pound works harder. --- ## Services We focus our digital marketing strategies on commercial outcomes, not tactics. Whether your goal is more new business enquiries from lead generation or higher revenue from e-commerce, your overriding business needs underpin every element of our campaigns. Our channel specialists will delve deep into your industry to formulate a strategy to deliver sustained online growth. ### AI-focused Search Engine Optimisation URL: https://marketingsignals.com/service/ai-search-optimisation/ As SEO evolves, we maximise your organic presence across both traditional search engines and AI platforms like ChatGPT, Perplexity, Gemini and Claude. Our team has ranked sites in some of the most competitive industries, including retail, B2B, accounting, travel and finance, ensuring your brand is visible wherever your audience begins their search. ### Performance-Driven PPC Agency URL: https://marketingsignals.com/service/pay-per-click/ Measurable growth, revenue and ROI — not clicks — form the core of our approach to Pay-Per-Click management. Our specialist Paid Search team translates your business goals and objectives into a data-driven strategy that prioritises ROAS and conversion. Core PPC services: Google Ads (Search, Shopping, Performance Max, Display, YouTube), Microsoft Ads, paid social (Meta, LinkedIn, TikTok), and conversion tracking architecture. The agency also operates Case Generators, a specialist legal PPC sub-brand reflecting depth in lead-generation verticals where cost per acquisition discipline is the difference between growth and collapse. The strategic edge is integration. PPC landing pages benefit from the same technical and content infrastructure built for SEO. Conversion rates lift when Digital PR coverage creates brand recognition before a paid click. GEO visibility compounds branded search demand, which is the cheapest paid traffic any account can buy. Marketing Signals runs these channels as one strategy rather than parallel silos, which is where most brands lose money. ### Organic Search (SEO) URL: https://marketingsignals.com/service/organic-search/ Our SEO campaigns are built around how your business grows, combining technical SEO, content and authority into a cohesive strategy. Our specialists work closely with you to understand your market, identify opportunities and execute campaigns that improve visibility and drive performance. ### Integrated Search (SEM) URL: https://marketingsignals.com/service/integrated-search/ We know that when organic and paid search are combined, performance compounds. With experts across both channels, we develop a cohesive strategy through shared insights and iterative improvements. By breaking the traditional channel silos and instead prioritising users and their search needs, we deliver even higher levels of growth for your brand. ### Digital PR URL: https://marketingsignals.com/service/digital-pr/ Digital PR is essential if you want to succeed organically and build a strong presence in LLMs. We create Digital PR campaigns and strategies that secure links and coverage in tier-one publications including national, local and trade press. Our strategic approach to Digital PR helps acquire links, aligns with your brand and impacts visibility. We take a strategic approach to Digital PR, leveraging our expertise and journalist connections in the industry to create a unique strategy tailored to your individual business needs. We run multiple tactics concurrently to ensure we're delivering a consistent volume of links and coverage. Tactics include expert comments, case studies and larger data-led campaigns. Digital PR is a competitive field, so we're persistent when it comes to securing top-tier coverage. We deliver creative and engaging campaigns that will appeal to top-tier publications, and we can adapt and pivot campaigns at short notice when required. ### SaaS Link-Building Agency URL: https://marketingsignals.com/service/saas-link-building/ Organic visibility remains crucial for SaaS businesses looking to grow online. And links are still the most important off-page ranking factor. Our link-building team has extensive knowledge of SaaS link building, helping your brand to rank for key terms and driving organic traffic. --- ## Industries We Serve As a full-service digital marketing agency, we work with ambitious brands across a wide range of industries and professional services. While our approach is always tailored to the nuances of each sector, our focus remains the same: to drive measurable, sustainable growth through search, paid media, and digital strategy. ### SaaS & Technology We support fast-growing technology and SaaS brands looking to scale lead generation and reduce customer acquisition costs. From complex B2B SEO strategies to performance-led PPC campaigns, we help tech companies turn search visibility into pipeline growth. ### Finance & Comparison As the sector is highly competitive and heavily regulated, marketing in financial services demands precision and expertise. We continue to work with comparison and finance brands to increase organic rankings, improve paid performance, and maximise ROI in some of the UK's most competitive search landscapes. ### eCommerce & Retail From global fashion brands to specialist online retailers, we deliver strategies that drive traffic, conversions, and repeat revenue. Our eCommerce campaigns combine SEO, paid media, and CRO to maximise return on ad spend and organic growth. ### Marketplaces & Automotive Marketplaces and automotive brands require scalable acquisition strategies and robust technical SEO foundations. We help brands improve visibility across high-intent search queries while maintaining efficient paid acquisition performance. ### Consumer Brands Whether established or challenger brands, we deliver cross-channel campaigns that build authority, increase brand visibility, and drive measurable performance across both search engines and AI-driven platforms. ### Travel & Mobility We increase visibility, drive user acquisition, and convert clicks into revenue for travel platforms, mobility services and booking marketplaces. From optimising search presence for high-intent travel queries to running performance-led paid campaigns, our strategies turn search and paid traffic into loyal customers. --- ## The Visibility Playbooks: SEO and GEO by Vertical for 2026 URL: https://marketingsignals.com/playbooks/ Twelve senior-level playbooks covering how established brands win across search and AI discovery in 2026. One framework — technical foundations, on-page architecture, generative engine optimisation, off-site citation, measurement — verticalised for the dynamics that decide your category. ### The five-pillar framework Every playbook in the series follows the same five-pillar framework, verticalised for the dynamics that decide visibility outcomes in each category. 1. **Technical Foundations** — Crawl, render, index, schema, Core Web Vitals, hreflang. The infrastructure layer. 2. **On-Page Excellence** — Page-level depth and structure. Definitional, citation-ready content. 3. **GEO Visibility** — How to be cited and recommended by ChatGPT, Perplexity, Claude, Gemini and AI Mode. 4. **Off-Site Authority** — Digital PR, third-party platforms, trade press, expert commentary, communities. 5. **Measurement** — Branded search, AI citation share, leading indicators, competitive benchmarking. ### The twelve playbooks **No. 01 · A Visibility Playbook for E-commerce** — Why above-the-fold organic CTR has collapsed, and how to make PDPs and PLPs work as both conversion assets and AI citations in 2026. 3,400 words. URL: https://marketingsignals.com/playbooks/the-e-commerce-visibility-playbook/ **No. 02 · A Visibility Playbook for Fashion Brands** — Brand experience meets specification. How fashion brands earn visibility across SEO, GEO and the AI-mediated consideration set. 3,800 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-fashion-e-commerce/ **No. 03 · A Visibility Playbook for Education & EdTech** — How institutions and edtech platforms win in the AI-mediated applicant journey, including credentialing, faculty entities and course pages. 3,600 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-education-and-edtech/ **No. 04 · A Visibility Playbook for B2B Lead Generation** — Pipeline attribution is broken. The visibility framework that works on a 6–18 month sales cycle in 2026. 3,700 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-b2b-lead-generation/ **No. 05 · A Visibility Playbook for Travel & Hospitality** — AI has reshaped trip planning. The framework for airlines, hotels, OTAs and tour operators in the new SERP. 3,500 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-travel-and-hospitality/ **No. 06 · A Visibility Playbook for SaaS Websites** — Documentation as a citation surface. Integration pages as commercial assets. The 2026 SaaS visibility playbook. 3,500 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-saas/ **No. 07 · A Visibility Playbook for Fintech Brands** — The most aggressive YMYL category on the web. How fintech brands earn visibility within FCA and regulatory constraints. 3,500 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-fintech/ **No. 08 · A Visibility Playbook for Legal Service Firms** — Lawyer profile pages as entity assets. Practice area architecture. The 2026 framework for law firm visibility. 3,300 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-legal-services/ **No. 09 · A Visibility Playbook for Healthcare Providers** — Clinician credentials as the unit of authority. The visibility framework for clinics, hospitals and private healthcare. 3,600 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-healthcare-providers/ **No. 10 · A Visibility Playbook for Marketplaces** — Quality at scale is the new moat. Two-sided visibility for marketplace and aggregator brands in 2026. 3,500 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-marketplaces-and-aggregators/ **No. 11 · A Visibility Playbook for Industrial B2B** — Even technical buyers are using ChatGPT. Spec-driven visibility for manufacturers and industrial brands. 3,600 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-manufacturing-and-industrial-b2b/ **No. 12 · A Visibility Playbook for Local Businesses** — Google Business Profile is now an active marketing channel. The umbrella playbook for local visibility in 2026. 3,800 words. URL: https://marketingsignals.com/playbooks/the-visibility-playbook-for-local-businesses/ ### The companion checklist A free 15-page PDF distilling the cross-vertical SEO and GEO essentials from the full series — the universal mechanics that apply across every commercial category in 2026. Six sections covering technical, on-page, GEO, off-site, measurement, and a 90-day roadmap. Designed to use alongside the vertical playbooks, or as a standalone self-audit. --- ## Am I Visible? AI Visibility Audit URL: https://marketingsignals.com/am-i-visible/ A structured audit covering both your classical SEO surfaces and your visibility across the major generative engines — ChatGPT, Perplexity, Claude, Gemini and Google AI Mode. The audit delivers: - Prompt-level breakdown of where your brand is and isn't being cited - Direct comparison against your priority competitors - Technical, content, schema and entity gaps holding back your retrieval share - Prioritised action plan against the five-pillar framework The audit measures citation share across ChatGPT, Perplexity, Claude, Gemini and Google AI Mode, against your priority competitors, and translates that into the technical, content and authority gaps holding back retrieval performance. --- ## Frequently Asked Questions ### What does a digital marketing agency do? A digital marketing agency helps businesses grow online by increasing performance via digital marketing channels such as SEO and PPC. Agencies create integrated strategies tailored to commercial goals, managing everything from research and campaign setup to optimisation and performance reporting. ### How long does digital marketing take to work? PPC campaigns can generate results within weeks, while SEO and Digital PR typically take 3–6 months to achieve measurable improvements. Long-term growth usually develops over 6–12 months as strategies are optimised and authority increases. ### What should I look for in a digital marketing agency? Look for proven results, transparent reporting, regular communication, industry-relevant case studies, and a clear focus on revenue — not just traffic or rankings. A digital marketing agency should create marketing strategies and campaigns that align with your business needs, tapping into their team's expertise and knowledge to achieve measurable results and drive ROI. A dedicated account manager is also essential to ensure clear communication and accurate reporting. Avoid agencies that promise guaranteed rankings or lack clarity around their strategy and KPIs. ### How is AI changing digital marketing? AI is changing digital marketing by influencing how search engines rank content, how ads are optimised, and how users discover brands through AI-generated results and conversational search. Search platforms increasingly use AI to interpret intent, summarise content, and deliver answers directly within results pages. This means businesses must prioritise authoritative content, structured data, technical optimisation, and multi-channel visibility to remain competitive. A digital marketing agency that understands AI-driven search should adapt its marketing strategies accordingly — combining SEO, paid media, content authority, and data analysis to ensure brands remain visible across both traditional search engines and AI-powered discovery platforms. ### Should I hire a PPC specialist or a full-service agency? Specialist PPC agencies are the right choice if PPC is being run in isolation from the rest of marketing. For most brands, a full-service partner that runs PPC alongside SEO, Digital PR and GEO delivers better total results because branded search demand is driven by non-paid channels, and that branded demand is the most profitable traffic any paid account can buy. ### What's the difference between Google Ads and Performance Max? Google Ads is the broader platform covering Search, Shopping, Display, YouTube and Discovery campaigns. Performance Max (PMax) is a specific campaign type within Google Ads that uses AI to automatically distribute budget across all Google inventory based on conversion goals. PMax can perform well but reduces account-level control, which is why most agencies recommend running it alongside traditional Search campaigns rather than as a replacement. --- ## Client Testimonials > "The team at Marketing Signals really understands the nature of our business and the impact of seasonality. They consistently manage to generate sales in the Spring and Summer which is our key trading period." > — Stelfox, Owner, TheTreeCenter.com > "Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work." > — Jamie Evans, Head of eCommerce, Jaded London > "Marketing Signals really get link building. They focused on relevance and quality, not just numbers, and took the time to understand Bynder before getting started. The links have been consistently strong and have supported steady organic growth." > — Bynder Team > "As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us." > "Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces we were able to significantly increase the number of leads we got from the organic channel." > "The team at Marketing Signals are hard working and communicative. They helped us with all aspects of our organic performance and unearthed a number of site changes which have helped us improve further upon what we have achieved so far." --- ## Culture URL: https://marketingsignals.com/our-culture/ We partner with clients who share our passion for growth and are committed to building their online presence. Our goal isn't to be the biggest agency out there — it's to be the best at what we do. We're a remote-first team with a flexible approach to working, giving us the freedom to attract and keep the best digital talent. We embrace this way of working because it benefits both our team and our business — helping everyone do their best work in a way that suits them. We're big believers in growth — both as a business and as individuals. That's why we actively support our team with training and development opportunities. Every team member gets a personal training budget to spend on events, courses, or online programmes, helping them build new skills and stay ahead in the industry. ### Working at Marketing Signals - **Competitive salaries** — We recognise talent and offer salaries that reflect skills and experience. - **Annual bonuses** — When the company succeeds, so does the team. - **Contributory pension scheme** — Financial security planning for the future. - **Ongoing training** — Personal training budget for events, courses and online programmes. - **High-spec equipment** — MacBook Pro or high-spec PC, plus dual screens. - **Remote-first, flexible working** — Designed to suit how individuals do their best work. --- ## Careers URL: https://marketingsignals.com/careers/ Take a look at current job opportunities. Whether you're an experienced professional or just starting your career, we might have the perfect role for you. The agency hires senior practitioners across SEO, PPC, Digital PR and content. Digital PR roles typically require 4+ years of senior experience, preferably in an agency environment, working on enterprise-level campaigns. We look for people with proven success delivering creative, high-performing campaigns that earn top-tier coverage and backlinks, strong copywriting and press release skills, and a solid understanding of how Digital PR contributes to organic growth. --- ## Contact URL: https://marketingsignals.com/contact-us/ Get in touch for a friendly, informal chat with our marketing team about how we can help your business thrive online. - Phone: 0330 043 4676 - Twitter / X: https://twitter.com/mrketingsignals - Facebook: https://www.facebook.com/marketingsignals/ - LinkedIn: https://uk.linkedin.com/company/marketing-signals --- ## Company Information - Company name: Marketing Signals Limited - UK company registration number: 09767832 - UK VAT number: GB225235630 - Operating: 2007–present - Sister product: Coveragely (https://coveragely.com) — Digital PR coverage tracking - Sub-brand: Case Generators — specialist legal PPC ### Legal and Policy - Brand Guidelines: https://marketingsignals.com/brand-guidelines/ - Terms & Conditions: https://marketingsignals.com/terms/ - Privacy Policy: https://marketingsignals.com/privacy-policy/ - Modern Slavery Policy: https://marketingsignals.com/modern-slavery-policy/ - ESG Policy: https://marketingsignals.com/esg/