---
title: "Playbooks"
url: https://marketingsignals.com/playbooks
type: Page
---

# Twelve playbooks. Pick yours.

Twelve free SEO playbooks for e-commerce, SaaS, fintech, legal and more, plus a 15-page checklist with a 90-day roadmap. Pick the one for your sector.

New to the series? Start with the [e-commerce](https://marketingsignals.com/playbooks/the-e-commerce-visibility-playbook) or [local businesses playbook](https://marketingsignals.com/playbooks/the-visibility-playbook-for-local-businesses). Both cover universal mechanics that translate widely.

The Playbook Series · 2027

## Visibility Playbooks: SEO and GEO by Industry for 2027

Twelve senior-level playbooks covering how established brands win across search and AI discovery in 2027. One framework covers technical foundations, on-page architecture, generative engine optimisation, off-site citation and measurement. Each playbook verticalises it for the dynamics that decide your category.

Free Download

## The Visibility Playbook Companion Checklist

The cross-vertical SEO and GEO essentials distilled from the full series: the universal mechanics that apply across every commercial category in 2027.

-Six sections covering technical, on-page, GEO, off-site, measurement, and a 90-day roadmap.

-Designed to use alongside the vertical playbooks, or on its own as a self-audit.

-15-page PDF, on-brand, share-ready

## One Framework. Twelve Verticals.

### Technical Foundations

Crawl, render, index, schema, Core Web Vitals, hreflang. The infrastructure layer.

### On-Page Excellence

Page-level depth and structure. Definitional, citation-ready content.

### GEO Visibility

How to be cited and recommended by ChatGPT, Perplexity, Claude, Gemini & AI Mode.

### Off-Site Authority

Digital PR, third-party platforms, trade press, expert commentary, communities.

### Measurement

Branded search, AI citation share, leading indicators, competitive benchmarking.

Every playbook in the series follows the same five-pillar framework, verticalised for the dynamics that decide visibility outcomes in each category. This is the spine the whole series is built on.

AI Visibility Snapshot

- 62 ChatGPT Citations
- 48 Perplexity Citations
- 71 Claude Citations
- 34 Gemini Citations
- 56 AI Mode Citations

## How visible is your brand across generative engines?

The Audit

## See where your brand stands.

A structured audit covering both your classical SEO surfaces and your visibility across the major generative engines: ChatGPT, Perplexity, Claude, Gemini and Google AI Mode.

Prompt-level breakdown of where your brand is and isn’t being cited.

Direct comparison against your priority competitors.

Technical, content, schema and entity gaps holding back your retrieval share.

Prioritised action plan against the framework above.