--- title: "White Label Digital PR" url: https://marketingsignals.com/resellers/white-label-digital-pr type: Page --- # White Label Digital PR Data-led digital PR campaigns delivered under your agency’s brand. Earn national, trade and local coverage and links without hiring a PR team. ## White Label Digital PR For Agencies Digital PR earns the links and press coverage that are hardest to build any other way, and increasingly the mentions AI platforms rely on. Our team creates campaigns, pitches journalists and secures coverage under your brand. Your clients see the headlines; you keep the credit. ## The Team Your Clients Get Has Grown Search For Brands Like These ## Clients want coverage. Journalists want stories. Good digital PR needs ideas, data, design, press contacts and plenty of persistence. That’s a whole team most agencies can’t justify for a handful of clients. We bring that team to you, so you can sell digital PR from your first client rather than your twentieth. Why Choose Us ## Coverage That Earns Links And AI Citations ## Campaigns Pitched Around Your Client’s Brand ### A Digital PR Team, Ready Made We build campaigns around stories that are relevant to your client’s products and audience, not generic news-jacking. That’s what turns coverage into rankings, and into brand mentions in the places AI systems trust. Our team includes an ex-Reach PLC journalist, so every pitch is shaped by someone who’s sat on the other side of the inbox. - Campaign ideas built around your client’s brand - Data-led and reactive PR - National, trade and local press - Journalist outreach and follow-up - Coverage and link reports in your branding - Mentions that build AI visibility #### Stories Built Around The Brand Campaigns tie back to what your client sells, so coverage mentions the right products and links to the right pages. Relevance is what makes press coverage count for rankings. #### Reactive And Planned Campaigns Alongside larger data-led campaigns, we pitch expert comment on breaking stories in your client’s sector. It keeps coverage flowing between big launches. #### Pitched By People Who Know Newsrooms With a former Reach PLC journalist on the team, we know what gets read and what gets deleted. That shapes every subject line, every angle and every follow-up we send. #### Reported In Your Branding Every piece of coverage is logged with the publication, the link and the page it points to, in reports your clients can share with their own teams. Featured Work ## Authority That Shows Up In Search And AI ## What White Label Digital PR Delivers ### A Premium Service On Your Price List Add digital PR to your proposals and compete for bigger retainers without building a PR team first. ### Links You Can’t Buy Editorial links from national and trade press carry authority that’s out of reach for standard outreach. ### Brand Mentions AI Platforms Trust Coverage in credible publications is one of the strongest signals for being cited in ChatGPT, Perplexity and AI Overviews. ### Results Clients Can Share Headlines in recognisable publications are easy wins for your clients to show their own bosses. ### Ideas On Tap A steady pipeline of campaign ideas for every client, without your team running brainstorms every month. ### Coverage Between Campaigns Reactive PR keeps your clients in the news between bigger launches, so results don’t arrive in lumps. Digital PR is one of the most valuable services an agency can offer, and one of the hardest to staff. Partnering lets you sell it now and keep the margin. **4.9** from 130 reviews ## Don’t just take our word for it > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder ### What is white label digital PR? It’s digital PR that we plan and run while your agency sells it and owns the client relationship. We create the campaigns, pitch journalists and secure coverage, then report the results in your branding as your agency’s work. ### Will journalists know you’re involved? Pitches go out from our PR team, with your client as the brand and expert in the story. Journalists care about the story and the source, so your client gets the credit in the coverage. ### What types of publications do you target? National, regional and trade press, matched to who your client wants to reach. A B2B software brand needs trade titles; a retailer may need consumer and lifestyle press. We agree the targets with you before launch. ### Can our client be quoted as the expert? Yes. That’s how most reactive PR works: we draft comments for your client’s spokesperson to approve, then pitch them to journalists covering the story. ### How many links or pieces of coverage will a campaign get? It varies with the story, the sector and the news agenda, so we don’t promise fixed numbers. We agree realistic targets per client before you quote and report every result. ### How much does white label digital PR cost? You can resell it as a monthly retainer or campaign by campaign. We agree a partner rate up front, so you know your margin before you quote. ## FAQs Audits, migrations and ongoing technical fixes, written so your clients’ developers can act on them straight away. Research-led articles, landing pages and refreshes in each client’s tone of voice, built to rank and to be quoted in AI answers. Outreach-led links on relevant, real websites, with every placement reported in full in your branding. Visibility for your clients in ChatGPT, Perplexity, Gemini and Google’s AI Overviews, tracked and reported alongside SEO. Google Ads, Shopping and Microsoft Ads management built around the conversions that matter to each client. Technical SEO, content, link building, digital PR, GEO and PPC, delivered under your brand. See how a white label partnership works. Other White Label Services ## Sell Digital PR From Your First Client Book a friendly, no-pressure call and tell us which clients need coverage. We’ll share the kind of campaign ideas we’d pitch for them. Book Your Partner Call ## Talk To Our Partnerships Team