--- title: "White Label PPC" url: https://marketingsignals.com/resellers/white-label-ppc type: Page --- # White Label PPC White label Google Ads, Shopping and Microsoft Ads management for agencies. Expert specialists, branded reporting and no extra headcount. Book a call. ## White Label PPC Management For Agencies Paid search is often the fastest route to revenue for your clients, and it rewards close, expert management. Our PPC specialists run Google Ads, Shopping and Microsoft Ads under your brand, built around the conversions that matter. You add a high-value channel without adding a paid media team. ## The Team Your Clients Get Has Grown Search For Brands Like These ## PPC needs daily attention. Your team has other priorities. Bids, budgets, search terms and product feeds all need watching every day, and a neglected account wastes client money fast. Hiring a paid media specialist for a few accounts rarely makes sense. We run the accounts as your team, so your clients get expert management and you get a profitable new service line. Why Choose Us ## Expert PPC Management, Under Your Brand ## Built Around Conversions, Reported On Revenue ### A Paid Media Team Without The Payroll Our specialists build every campaign around your client’s conversions, whether that’s online orders or qualified enquiries. We manage the accounts, test and optimise continuously, and report results in your branding, so you can show each client exactly what their budget is returning. - Google Ads, Shopping and Microsoft Ads - Account audits and restructures - Shopping feed optimisation - Conversion tracking set-up and checks - Daily bid, budget and search term management - Revenue-focused reports in your branding #### Every Pound Accounted For Clear reporting on spend, conversions and return, with commentary your account managers can present without being PPC specialists themselves. #### Paid And Organic Working Together When we also handle a client’s SEO, paid data sharpens organic targeting and organic insight cuts wasted spend. You can sell search as one joined-up service. #### Accounts Stay With Your Client Ad accounts stay in your client’s ownership, linked to your agency’s manager account or ours, whichever suits you. If a client moves on, nothing gets lost. #### Google And Microsoft Partners We’re a Google Partner and a Microsoft Advertising partner, so your clients’ accounts are run by a team that’s held to both platforms’ standards. Featured Work ## Paid Search That Pays Its Way ## What White Label PPC Delivers ### Faster Wins For New Clients PPC can bring in leads and sales within weeks, giving new clients early results while SEO builds. ### A Full-Service Offer Pitch organic and paid search as one package, rather than turning away the paid half to another agency. ### Less Wasted Spend Daily attention to search terms, bids and budgets keeps your clients’ money working harder. ### Retainers Tied To Revenue Reporting that shows what each pound returns makes budget increases an easier conversation. ### E-commerce And Lead Gen Covered Shopping campaigns for online retailers and lead-focused search campaigns for service businesses. ### Capacity For Seasonal Peaks We scale with your clients’ busiest trading periods, so you’re never short-handed in the run-up to Black Friday. PPC is often the first thing a new client wants results from. Reselling it lets you win the whole search budget, not just the organic half. **4.9** from 130 reviews ## Don’t just take our word for it > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder ### What does white label PPC management include? Account audits, campaign builds and restructures, keyword and audience research, ad copy, Shopping feed optimisation, conversion tracking checks, and ongoing bid, budget and search term management. Everything is reported in your branding. ### Who pays the ad spend? Your client pays their ad spend directly to Google or Microsoft. Our management fee is separate and billed to you at the agreed partner rate, so your margin is easy to see. ### Can you take over an existing account? Yes. We start with an audit to find quick wins and wasted spend, then agree a plan with you before making changes, so there are no surprises for your client. ### Which platforms do you manage? Google Ads, including Search and Shopping campaigns, and Microsoft Ads. We pick the mix based on where each client’s customers are searching. ### How quickly will clients see results? PPC can generate results within weeks of launch. Performance then improves as campaigns gather data and we optimise against real conversions. ### How much does white label PPC cost? It depends on the number of accounts, the ad spend and how complex the campaigns are. We agree a partner rate before you quote, so you know your margin from the start. ## FAQs Audits, migrations and ongoing technical fixes, written so your clients’ developers can act on them straight away. Research-led articles, landing pages and refreshes in each client’s tone of voice, built to rank and to be quoted in AI answers. Outreach-led links on relevant, real websites, with every placement reported in full in your branding. Campaigns that earn national, trade and local press coverage, plus the links and brand mentions that come with it. Visibility for your clients in ChatGPT, Perplexity, Gemini and Google’s AI Overviews, tracked and reported alongside SEO. Technical SEO, content, link building, digital PR, GEO and PPC, delivered under your brand. See how a white label partnership works. Other White Label Services ## Add PPC To Your Agency’s Offer Book a friendly, no-pressure call and we’ll talk through the accounts you’d like us to manage first. Book Your Partner Call ## Talk To Our Partnerships Team