--- title: "AI Visibility Audit" url: https://marketingsignals.com/service/ai-search-optimisation/ai-visibility-audit type: Page --- # AI Visibility Audit AI visibility audit showing where your brand appears in ChatGPT, Gemini, Perplexity and AI Overviews, what they cite instead and what to fix first. ## AI Visibility Audit With A Plan Attached Before you invest in AI search, you need to know where you stand. Our AI visibility audit shows where your brand appears today in ChatGPT, Gemini, Perplexity and Google AI Overviews, which sources they cite instead of you, what is stopping them from reading or trusting your site, and a prioritised plan for what to fix first. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## You can’t fix what you can’t see. Start with the evidence. Most marketing teams can report their Google rankings in detail but have little idea what AI assistants say about their brand. Competitors may be named in answers you are missing from, and the descriptions AI systems give of your business may be out of date or simply wrong. The audit replaces guesswork with a baseline. We test the prompts your buyers actually use, record what each platform says and cites, check your site and wider web presence for the reasons behind it, and set out the actions most likely to change the picture, ranked by commercial value. Why Choose Us ## Senior Specialists. Real Prompts. A Plan You Can Act On. ## Built Around Search. Measured on Revenue ### Findings Ranked By Commercial Value An audit is only useful if it changes what you do next. Every finding comes with its likely impact and the effort it needs, so the plan starts with the fixes that protect or win the prompts closest to revenue. Where the evidence is thin, we say so rather than dressing up a guess as a finding. - A baseline across ChatGPT, Gemini, Perplexity and AI Overviews - Competitors named where you are missing - The sources AI systems cite instead of you - Technical blockers found and explained - Inaccurate brand descriptions flagged - A prioritised plan, ranked by commercial value #### Prompt And Platform Testing We build a prompt set from how your buyers research, compare and choose, including category, comparison and problem-led questions, and run it across ChatGPT, Gemini, Perplexity and Google AI Overviews. For each prompt we record whether your brand appears, how it is described, which competitors are named and which pages are cited. #### Cited Source Analysis The sources AI systems cite are a map of who they trust in your market. We group them into your own pages, competitors, review and comparison sites, publishers, forums and directories, then identify where your brand is absent or misrepresented and which of those sources are realistic to influence. #### Technical And Content Review We check whether AI crawlers can reach your site through robots.txt, CDN and firewall settings, whether key content is visible without JavaScript, and whether structured data and entity signals describe your business clearly. Priority pages are reviewed for how easy they are to quote: direct answers, clear structure and supporting evidence. #### A Prioritised Action Plan Findings become a plan ranked by commercial value and effort: technical fixes for your developers, content changes for priority pages, entity clean-up across the web and the Digital PR targets most likely to change what AI systems say about you. You can run the plan in-house or with our team. ### An AI Visibility Audit Built Around Revenue Featured Work ## AI Search Work That Changed The Answer ## What An AI Visibility Audit Delivers For The Business ### A Baseline To Measure Against A record of where your brand appears across AI platforms today, so future progress is measured rather than assumed. ### Competitive Context See which competitors AI systems recommend for the prompts that matter, and the sources that put them there. ### Brand Risk Surfaced Outdated, inaccurate or unflattering descriptions of your business found early, along with the sources they come from. ### Budget Pointed At The Right Work A ranked plan means spend goes to the fixes most likely to move AI visibility, not to activity that only looks busy. ### Technical Blockers Cleared Blocked crawlers, content hidden behind JavaScript and missing structured data are identified, with clear fixes your developers can act on. ### A Case For Leadership Findings written for senior stakeholders, so decisions on AI search investment are made on evidence rather than headlines. A clear picture of how AI search sees your brand today, the reasons behind it and an agreed order of work to change it. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What is an AI visibility audit? An AI visibility audit is an assessment of how a brand appears in AI-driven search, such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It records whether the brand is mentioned or cited for the prompts buyers use, how it is described, which competitors and sources appear instead, and what on the site or across the web is holding it back. It ends with a prioritised plan of fixes. ### Which AI platforms does the audit cover? As standard, ChatGPT, Gemini, Perplexity and Google AI Overviews. We can add Google AI Mode, Claude, Microsoft Copilot or other assistants where they matter to your audience. Each platform retrieves and cites sources in its own way, so results are reported for each one as well as overall, and the plan notes where a fix helps one platform more than another. ### How is an AI visibility audit different from AI brand monitoring? An audit is a point-in-time diagnosis: where you stand, why, and what to do about it. AI brand monitoring is the ongoing tracking that follows, running the same prompts on a regular schedule to see how mentions, citations and descriptions change over time. Answers vary between runs, so monitoring is what turns a snapshot into a reliable trend. The audit sets the baseline that monitoring measures against. ### Is your free Chrome extension the same as an audit? No. Our free GEO & AI Visibility Checker for Chrome gives a fast snapshot of a single page: which AI crawlers robots.txt allows, structured data, how quotable the content is, llms.txt and whether content depends on JavaScript. The audit looks across your whole site and the wider web, tests real prompts on each platform, analyses the sources cited and gives you a prioritised plan. ### What do we need to provide for the audit? A short briefing on your priority products, services and markets, the competitors you care about most, and access to your analytics and Google Search Console so we can see search performance and any attributable AI referral traffic. Input from sales or customer service on the questions buyers ask is valuable when we build the prompt set. We handle the testing, analysis and plan. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Get your brand named and cited in ChatGPT answers and ChatGPT search, with crawler access, quotable content and Digital PR. Structure your content so search engines, AI assistants and featured snippets can lift a direct answer and credit your brand. Get your pages cited in Google AI Overviews and AI Mode with direct answers, query fan-out coverage and structured content. AI SEO agency building visibility in ChatGPT, Perplexity, Gemini, Claude and AI Overviews, tracking citations and share of voice. See how GEO works. More Specialist Services ## Ready To See Where AI Search Puts You? Talk to our senior team about an AI visibility audit, the prompts that matter to your buyers and what the findings could mean for revenue.