--- title: "Digital PR" url: https://marketingsignals.com/service/digital-pr type: Service --- # A Digital PR Agency That Gets The Coverage That Counts Digital PR agency earning links and coverage in national, trade and local press that lifts rankings and AI citations. See the six campaign types we run. We take a strategic approach to Digital PR, aligning every campaign with your wider business goals to earn valuable backlinks and national press coverage that directly improves organic and LLM performance. With AI search now influencing how buyers discover brands, securing editorial coverage in the right publications now works harder than it used to, for search engine rankings and for recommendations alike. Our campaign strategy connects both these channels, so your company gets found no matter how users are searching. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## PR Coverage That Drives Rankings and Performance in AI Our Digital PR campaigns are designed to boost performance in both traditional and AI search. We secure links and coverage in publications relevant to your industry, not just any outlet that will take a pitch. We don’t chase column inches or off-topic publications, we go after the outlets Google and LLM platforms already treat as trusted industry sources. That’s the difference between coverage that just exists and coverage that actually works for you. New to the jargon? Our [glossary](https://marketingsignals.com/glossary) explains newsjacking, data-led PR, earned media and the other terms we use, in plain English. Why Choose Us ## Monthly Forecasts We Promise to Hit Across Every Search & AI Channel. ## Built Around Search. Measured on Revenue ### We Measure Impact, Not Activity Most Digital PR is sold on outputs: pieces of coverage, links secured, publications hit. Those are worth knowing, but they’re not why you’re buying it. We build campaigns around what actually contributes to your overall performance, then work backwards from the audiences you need to reach to the stories that get you there. That means the campaign answers to your wider marketing objectives, not to a coverage target. - Original research that earns real coverage - Reactive commentary when news breaks - Thought leadership from your own experts - Relationships across national, trade and niche press - Placement quality assessed before volume - Regular, transparent reporting #### Links Are Still The Core Deliverable We run Digital PR campaigns primarily to earn links, not just brand mentions. Linked coverage from relevant publications is what drives higher rankings and traffic in organic search for commercial key terms. #### Coverage That AI Platforms Actually Draw On We pitch outlets with genuine editorial standing, established trade press and national titles with real audiences, over sites that will run anything for a link. Those same outlets are often the same ones that AI platforms lean on too, so one placement standard can serve both goals. #### Every Link And Mention, Tracked Every campaign is tracked against the links and mentions it earns, not the pitches sent or the coverage promised. Links are counted for what they do for your rankings; mentions are counted for what they do for how AI platforms describe your brand, not treated as the same thing. ### A Digital PR Strategy That Supports Organic and AI-Search Growth ## What Our Digital PR Team Delivers For You #### Data-Led Campaigns Original data gives journalists a story they cannot get anywhere else, which is why it earns national coverage and links that a straight pitch would not. Our data-driven PR turns research and datasets into national, trade and regional stories, with regional cuts for local press and a link target set for every pitch before it goes out. #### Reactive PR And Newsjacking Reactive PR keeps coverage and links arriving every week, without waiting for the next big campaign. We monitor the news daily, draft your spokesperson’s comment and get it signed off within the hour, then pitch it while the story is still live. Speed decides the outcome, because the first credible expert quote to reach a busy journalist is usually the one that runs. #### Expert Commentary And Journalist Requests When journalists come back to your spokespeople as a trusted source, your brand appears in the coverage buyers read without a campaign behind every mention. Our thought leadership PR positions your experts as go-to sources, answering journalist requests across the UK and US with useful comment and placing opinion pieces under their names in the titles that matter to your market. #### Digital PR For Links Links only help the business if they point at the pages that need to rank. Our digital PR link building starts by choosing those pages, usually category, product or service pages, then picks campaigns that can credibly earn links to them. Every link and mention is reported against its target page, so you can see what the coverage did for rankings and revenue. #### Digital PR For AI Search Buyers now ask ChatGPT and Google’s AI features for recommendations, and those answers lean on the publications they trust. Our digital PR for SEO and AI search finds the titles AI assistants already cite for your category and earns coverage there, with each story stating clearly what your brand is and does, so you are named in the answer and not just ranked below it. #### US Digital PR If the US is a growth market for you, coverage in American titles builds authority with the audience and the search results that matter there. As a digital PR agency running campaigns in both markets, the same team that handles your UK work pitches US national and trade press, with stories, data and spokespeople adapted to what American journalists and readers expect. #### Coverage Tracking And Reporting You need to know what Digital PR returned, not how busy it was. Our digital PR services track every piece of coverage, every link and every unlinked mention, then show the rankings and AI citations each one supported. That gives you a clear line from campaign to commercial result, and a record of which publications and angles are worth repeating. Every campaign starts from the pages that need authority and the buyers you need to reach, then works back to the story. These are the services our Digital PR team runs, each judged on the links, rankings and AI citations it brings to the business rather than on how many pitches went out. Featured Work ## Digital PR Campaigns We’re Proud Of ## The Digital PR Campaigns We Run ### Hero Campaigns Large-scale, data-led campaigns built around proprietary research, designed to be the centrepiece of a wider strategy. These are what get picked up nationally, not just in trade press. ### Newsjacking Reactive commentary pitched the moment a relevant story breaks. Being fast and genuinely useful to a journalist on deadline earns coverage a scheduled campaign never could. ### Reactive Quotes Expert quotes that put your team’s view in front of the publications your customers already trust, keeping coverage flowing between bigger campaigns. ### Media Requests Journalists post requests for expert sources and comments through platforms we monitor daily. Responding quickly with a genuinely useful quote earns coverage without waiting for a bigger campaign to land. ### Thought Leadership Byline placements and opinion pieces under a named spokesperson build authority a company blog post can’t. We pitch original thinking, not recycled takes, because that’s what editors will actually run under a named author. ### First Person Stories Real experiences told in your own words, pitched to publications that run personal accounts rather than press releases. A genuine first-person story earns coverage a generic case study never will. Different goals call for different campaign types. Here’s how we choose ## How A Campaign Goes From Idea To Measured Impact ### 1. Audience And Target Pages We agree who the coverage needs to reach and which pages on your site need authority. That decides the publications we pitch, the stories worth telling and where every earned link should point. ### 2. Ideas And Data Ideas are tested against what journalists have covered recently, so we only pitch angles with a real chance of running. We then gather or commission the data each story needs to stand up. ### 3. Pitch And React Hero campaigns are pitched to national, trade and regional press, while daily reactive work keeps your spokespeople in the news between them. Together they keep coverage steady rather than arriving in occasional bursts. ### 4. Report Impact Each month we report the coverage, links, rankings and AI citations the work produced, tied to the target pages agreed at the start. What worked shapes the next round of ideas. ## Specialist Digital PR For Your Sector Trade and national press coverage that buyers and AI assistants trust, with links to the pages that drive pipeline. Data stories from your product and founder commentary in tech and trade press, building authority for product and comparison pages. Money, business and trade press coverage for financial brands, with trust signals for YMYL pages and compliance sign-off built in. Consumer and fashion press coverage that links to your category pages, timed to your seasons and visible in AI shopping answers. Specialist Digital PR **4.9** from [130 reviews](https://www.google.com/search?q=Marketing+Signals+reviews) ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What is Digital PR? Digital PR is the practice of earning media coverage and authoritative backlinks that build brand authority, drive qualified referral traffic and improve organic performance. Campaigns typically combine original research, thought leadership, expert commentary and reactive newsjacking. It differs from what traditional PR teams do in what it’s measured on. Traditional media relations is generally judged on reach and sentiment; Digital PR is judged on links, search rankings and the commercial performance that follows. In practice the two overlap heavily: the skills are the same, the scorecard isn’t. ### How does Digital PR support SEO? Backlinks remain one of the strongest off-page ranking signals, and coverage in high-authority publications is the most durable way to earn them. Every top-tier link improves site authority, supports organic rankings and can drive qualified traffic in its own right. The effect compounds. Authority built for one campaign supports the pages you target next, which is why sustained Digital PR outperforms one-off pushes for organic growth. ### Does Digital PR affect visibility in AI search? Yes, and increasingly so. Large language models draw heavily on established publications when answering questions about brands, products and markets, so coverage in those titles influences your AI visibility as directly as it influences search visibility. Unlinked brand mentions carry weight here in a way they don’t for traditional rankings. That’s a genuine benefit of Digital PR rather than a substitute for links, and we report on both. ### How long does Digital PR take to show results? Coverage can appear within weeks of a campaign launching. Measurable impact on rankings and organic traffic usually takes three to six months, as authority accrues and search engines reassess the pages that benefited. Long-term campaigns build search equity that short bursts don’t. A single campaign can produce a spike; a sustained programme changes what your site is capable of ranking for. ### Do Digital PR campaigns always deliver links? That’s what we build campaigns to achieve, because quality placements are the point. Not every piece of coverage carries a link. Some publications have blanket policies, and reactive commentary is more likely to earn a mention than a linked citation. What we won’t do is present a set of unlinked mentions as the intended outcome. If a campaign underperformed on links, we’ll tell you why and what we’re changing. ### Is Digital PR suitable for small businesses? Not usually. Digital PR done properly requires an investment level that’s normally only within reach of medium-sized and larger businesses, because large-scale data-led campaigns are expensive to research, produce and pitch. Smaller businesses can run lower-level tactics themselves: reactive commentary through journalist request platforms, local and trade outreach, founder-led thought leadership. We’d rather point you there than take on a campaign the budget can’t support. ### How much does Digital PR cost? Cost depends on campaign type and frequency. Reactive commentary and media monitoring sit at the lower end; original research with commissioned survey data and interactive assets sits considerably higher, because the production cost is real before any outreach begins. Be wary of anyone quoting a fixed price per link. It usually indicates a volume model, and volume is what gets brands into trouble with link quality. ### What makes a good Digital PR agency? A Digital PR team with genuine media contacts, ideas that stand up as stories rather than as marketing, and a clear line from campaign to commercial outcome. Ask to see press coverage in titles your target audience actually reads. Ask what happens when a campaign doesn’t land, too. Every agency has them. How honestly they report on those tells you more than the case studies do. ### How many links does a Digital PR campaign get? It depends on the campaign type. A data-led hero campaign that lands nationally usually earns the most links in one go, while reactive PR and expert commentary earn fewer per story but more consistently across the year. When we scope our digital PR services, Marketing Signals gives an expected range for each campaign. Relevance matters more than the count: a handful of links from publications your buyers read, pointing at the right pages, does more for rankings than a long list of off-topic coverage. ### Can you run Digital PR in the US? Yes. Marketing Signals runs US digital PR campaigns from the same team that handles UK work, pitching American national and trade press. US campaigns differ in a few ways: stories need US data or a US angle, journalists expect different news hooks and timings, and spokespeople need to be credible to an American audience. As a digital PR agency working in both markets, we report US links and coverage against your US pages, alongside the rankings and AI citations they support. ## Digital PR FAQs Visibility Playbooks ## Related Playbooks Our Digital Marketing Services ## Ready To Earn Coverage That Counts?