--- title: "B2B Digital PR" url: https://marketingsignals.com/service/digital-pr/b2b-pr type: Page --- # B2B Digital PR B2B PR agency earning trade and national press that buyers and AI assistants trust, with expert commentary from your leaders and links that build pipeline. ## B2B PR Agency Built Around Pipeline B2B buyers research for months before they speak to sales, and much of that research now happens in trade press, search results and AI assistants. We run B2B Digital PR that earns coverage in the publications your buyers and those assistants already trust, puts your leaders’ expertise in front of them, and links to the pages that turn interest into pipeline. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## Coverage your buyers read. Links that build pipeline. Most B2B PR is judged on mentions and share of voice in a press report. That tells you very little about whether the right buyers saw it, or whether it helped you rank for the searches that start a buying process. We plan B2B Digital PR backwards from your pipeline: the sectors and roles you sell to, the publications they read, the questions they ask search engines and AI assistants, and the commercial pages that need the authority to rank. Why Choose Us ## Senior Specialists. Trade And National Press. Measured On Pipeline. ## Built Around Search. Measured on Revenue ### The Right Titles Before The Most Titles One piece in the trade title your buyers read every week can do more for pipeline than ten pieces in outlets they never open. We map the trade, business and national press that matters in your sector, then build stories your leaders can stand behind and journalists will want to run. - Coverage in the trade titles your buyers read - Your leaders quoted as the expert voice - Links to the pages that drive demos and enquiries - A brand AI assistants describe accurately - Campaigns planned around your sales priorities - Reporting on links, mentions and organic pipeline #### Expert Commentary From Your Leaders We find the people in your business with something useful to say, agree the topics they can speak on, and put them forward when news breaks and journalists post requests for expert sources. Reactive quotes and newsjacking keep you in the press between bigger campaigns, and build a named spokesperson editors come back to. #### Data-Led Campaigns For Trade And National Press Original research built from your own data or a commissioned survey, shaped into a story a trade or national journalist can run. A strong hero campaign earns coverage across business, trade and national titles, and gives your sales team something credible to share with prospects. #### Thought Leadership And Bylines Opinion pieces and byline placements under a named spokesperson in the publications your buyers read. We pitch original thinking on the problems your market is dealing with, because that is what editors run under a named author and what buyers remember when they draw up a shortlist. #### Links To The Pages That Drive Pipeline Coverage is planned around the commercial pages that need authority: solution and service pages, industry pages and the research hubs that support them. Every link is tracked against rankings for those pages, and every mention against how AI assistants describe your brand to buyers. ### B2B Digital PR That Answers To Sales Featured Work ## B2B Authority Programmes That Delivered ## What B2B Digital PR Delivers For The Business ### More Qualified Pipeline Links to your solution and service pages help them rank for the searches buyers make when they are building a shortlist. ### Trust Before The First Call Buyers who have read your leaders in their trade press arrive at a sales conversation already knowing who you are. ### Recommended By AI Assistants Coverage in established trade and national titles shapes how ChatGPT, Gemini, Perplexity and Google’s AI Overviews describe your business. ### A Recognised Expert Voice Your leaders become the people journalists call for comment, building a profile that outlasts any single campaign. ### Lower Cost Of Acquisition Every enquiry that comes through organic search or a press article is one you did not pay a click or a lead fee for. ### Reporting Leadership Will Read Links, mentions, rankings for commercial pages and AI share of voice against competitors, reported every month by a senior account lead. The goal is a brand your buyers already trust before they contact sales, and commercial pages with the authority to rank for the searches that start a buying process. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What does a B2B PR agency do? A B2B PR agency earns media coverage for businesses that sell to other businesses, usually in trade, business and national press. A B2B Digital PR agency does the same work with a different scorecard: coverage is judged on the links it earns, the rankings it supports and how it shapes the way AI assistants describe your brand. Campaigns typically combine expert commentary, original research, thought leadership and reactive newsjacking. ### How is B2B Digital PR different from consumer Digital PR? The audiences are smaller and the buying process is longer, so relevance matters more than reach. A piece in a trade title read by a few thousand of the right buyers can be worth more than national coverage read by millions who will never buy. B2B campaigns also rely more on your own experts, because buyers want to know the people behind a supplier understand their problems. ### Which publications do you target for B2B brands? The ones your buyers read and that search engines and AI platforms already treat as trusted sources in your sector: established trade titles, business press and national titles with real audiences. We assess placement quality before volume and avoid sites that will run anything for a link, because that coverage does little for rankings, AI visibility or your reputation with buyers. ### How much time do our leaders need to give? Less than most expect, because we do most of the work. We agree topics and positions with each spokesperson up front, draft quotes and bylines for them to review, and only ask for their time when a journalist needs something specific. Reactive commentary works best when a spokesperson can approve a quote quickly, so we agree a simple sign-off route at the start. ### How do you measure B2B Digital PR? Against the commercial outcomes it supports, not the number of pitches sent. We report on the links earned and the rankings of the pages they point to, organic enquiries and pipeline from those pages, brand mentions in trusted publications, and how often AI assistants mention and recommend you against competitors. A senior account lead takes you through it every month. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Data stories from your product and founder commentary in tech and trade press, building authority for product and comparison pages. Money, business and trade press coverage for financial brands, with trust signals for YMYL pages and compliance sign-off built in. Consumer and fashion press coverage that links to your category pages, timed to your seasons and visible in AI shopping answers. Digital PR agency earning links and coverage in national, trade and local press that lifts rankings and AI citations. See the six campaign types we run. More Specialist Services ## Ready To Earn Coverage Your Buyers Trust? Talk to our senior team about the publications your buyers read, the stories your leaders can tell and the pages that need the authority to rank.