--- title: "Fintech PR" url: https://marketingsignals.com/service/digital-pr/fintech-pr type: Page --- # Fintech PR Fintech PR agency for financial services brands: money and trade press coverage, trust signals for YMYL pages and compliance sign-off in every campaign. ## Fintech PR Agency Built For Scrutiny Money is the topic where customers, journalists and search engines are most careful about who they trust. We run Digital PR for fintech and financial services brands that earns coverage in money, business and trade press, builds the trust signals your commercial pages need, and works with your compliance team from the first idea, not the night before launch. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## Trust is the product. Coverage has to earn it. Google says its systems give even more weight to signs of experience, expertise and trust on topics that could affect people’s financial stability, which it calls Your Money or Your Life topics. AI assistants are cautious in a similar way about which brands they put forward for financial decisions. That makes authority from trusted publications more valuable in finance than almost anywhere else, and harder to earn. We build thought leadership and data campaigns that money journalists want to cover, that your compliance team can approve, and that link to the pages where customers compare and apply. Why Choose Us ## Senior Specialists. Money Press. Compliance Built In. ## Built Around Search. Measured on Revenue ### Sign-Off Planned In, Not Bolted On Financial services marketing can fall under financial promotion rules, and a quote that reads like advice or an unqualified product claim creates work for your compliance team. So we agree the approval route, the claims you can make and the turnaround you need before any campaign starts, and build that into the timeline. - Coverage in money, business and trade press - Trust signals for pages Google scrutinises most - Compliance sign-off built into every campaign - Spokespeople journalists trust on money topics - A brand AI assistants describe accurately - Links to the pages where customers compare and apply #### Data-Led Money Stories Original research from your own data or a commissioned survey on how people save, borrow, spend and invest. Money journalists need fresh numbers on household finances, and a well-sourced data story earns coverage and links in national money pages, personal finance titles and trade press. Every figure and method is checked before it goes out. #### Expert Commentary When Money News Breaks Interest rate decisions, budgets, price rises and regulatory change all create demand for expert comment. We prepare your spokespeople in advance, monitor news and journalist requests daily and put approved comment forward quickly. Agreeing positions ahead of time means your compliance team is not asked to approve a quote in ten minutes. #### Compliance Built Into The Process We agree the approval route, the claims you can and cannot make and the turnaround times with your compliance team at the start. Press releases, data, quotes and bylines are all reviewed before pitching, and anything that could be read as a financial promotion goes through your sign-off, not ours. #### Trust Signals For Commercial Pages Links from established money and trade titles to your product, comparison and guide pages, supported by named experts with a visible track record in the press. That kind of authority matters most on money topics, where search engines and AI assistants are cautious about which brands they surface. ### Fintech Digital PR That Compliance Can Approve Featured Work ## Financial Services PR That Delivered ## What Fintech PR Delivers For The Business ### More Applications And Sign-Ups Product and comparison pages with authority from trusted titles rank for the searches where customers choose a provider. ### Trust Before They Apply Customers who have seen you quoted in the money pages they read arrive already knowing your name and what you stand for. ### Lower Cost Per Acquisition Organic acquisition reduces your reliance on finance keywords in paid search, where clicks are often expensive. ### Recommended In AI Answers Coverage in established money titles shapes how ChatGPT, Gemini, Perplexity and Google’s AI Overviews describe you when people ask for a provider. ### Lower Compliance Risk Every quote, release and byline is approved by your compliance team before pitching, so what reaches journalists is what they signed off. ### Reporting Leadership Will Read Links, mentions, rankings for commercial pages, organic conversions and AI share of voice against competitors, every month. The goal is a financial brand that customers, search engines and AI assistants trust enough to choose, built without creating work your compliance team cannot sign off. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What does a fintech PR agency do? A fintech PR agency earns media coverage for financial technology and financial services brands, in money, business, tech and trade press. A fintech Digital PR agency judges that coverage on what it does for search and AI: the links it earns, the rankings of your product and comparison pages, and how AI assistants describe you. In a regulated sector, it also works within your compliance approval process. ### How do you handle compliance sign-off? We agree the approval route, the claims you can and cannot make and realistic turnaround times with your compliance team before any campaign starts. Every press release, data story, quote and byline goes through that sign-off before it is pitched. For reactive commentary, we agree positions on likely topics in advance, so comment can go out quickly without skipping review. ### Do financial promotion rules apply to PR? They can. Whether a press quote, campaign or byline counts as a financial promotion depends on its content and context, and the rules differ by market and by product. In the UK, for example, the FCA’s financial promotion rules apply to how authorised firms communicate about their products. That judgement belongs to your compliance team and legal advisers, which is why we build their review into every campaign. ### Why is authority harder to build for finance brands? Money is a topic where poor information can harm people, so Google gives even more weight to signs of experience, expertise and trust on financial pages, and AI assistants tend to favour established sources. Competition for coverage is also intense, because lenders, banks, insurers and comparison sites all pitch the same money journalists. Original data and genuinely expert commentary are what cut through. ### Can you run fintech PR in the UK and the US? Yes. We run Digital PR campaigns in the UK and the US, with separate media lists for each market’s money, business and trade press. Products, regulation and the stories journalists want differ between markets, so campaigns are planned for each one, and your compliance team reviews them against the rules that apply where they will run. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Trade and national press coverage that buyers and AI assistants trust, with links to the pages that drive pipeline. Data stories from your product and founder commentary in tech and trade press, building authority for product and comparison pages. Consumer and fashion press coverage that links to your category pages, timed to your seasons and visible in AI shopping answers. Digital PR agency earning links and coverage in national, trade and local press that lifts rankings and AI citations. See the six campaign types we run. More Specialist Services ## Ready To Build Trust That Converts? Talk to our senior team about the money press your customers read, and how we would run campaigns your compliance team can approve.