--- title: "Link Building" url: https://marketingsignals.com/service/digital-pr/link-building type: Page --- # Link Building Link building services that build authority to the category, product and service pages that earn revenue, through creators, Digital PR and competitor link gaps. ## Link Building Services That Build Authority to Revenue Pages Most links land on a homepage or a blog post, while the pages that actually sell often have almost none. Our link building agency starts from the other end: we choose the category, product and service pages that carry revenue, then build authority to them through creators, communities, Digital PR and a clear view of where your competitors earn links and you do not. Why SEO teams work with us ## Key Takeaways - For Sage, our link building delivered an 84% increase in organic visibility and a 63% increase in share of voice. - Authority lands on the category, product and service pages that earn revenue, because we choose the target page and anchor text for every link. - Every placement is vetted at page level for real organic traffic and audience fit, with no private blog networks, link farms or sites that only sell links. - Reporting ties the links each target page gains to its rankings, traffic and revenue, not to a monthly link count. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## Links only pay when authority reaches the pages that sell. A link building campaign judged on link count rewards the easiest placements, not the useful ones. Google says it uses links as a signal when it decides how relevant a page is, and to find new pages to crawl, so where a link points matters as much as who gives it. A strong link to your homepage helps, but a category or service page competing for a buying term usually needs authority of its own. We run three approaches together. Creator, influencer and community work earns mentions and links that point straight at commercial pages. [Digital PR](https://marketingsignals.com/service/digital-pr) earns editorial links to research, tools and the homepage, which we pass on through internal linking. Competitor link analysis shows where rivals earn links and you do not, so every month of outreach has a reason behind it. Software brands get the same approach from our specialist [SaaS link building](https://marketingsignals.com/service/saas-link-building) team. Every placement is content about the reasons people use your product: the problem it solves, how it compares and who it suits, published by creators, niche publications and communities that already have readers in your category. We choose the anchor text and the page each link points to, so authority lands on the pages that earn revenue. No private blog networks and no link farms. Our guide to [vetting a link at page level](https://marketingsignals.com/insights/saas-backlinks-vet-links-at-page-level) shows the checks we apply. Why Choose Us ## Links To The Pages That Earn Money ## Authority Where It Counts. Revenue Where It Shows. ### The Revenue Pages Before The Link Targets **We decide which pages need authority before we decide where to get links.** We start with the commercial pages that sit just outside the top positions for valuable terms and compare their referring domains with the pages that outrank them. That gives each page a link target and a reason. You see which category, product or service pages are being built up each month, which links reached them directly, which reached them through internal links, and what changed in rankings, traffic and revenue. Our article on [e-commerce category page SEO](https://marketingsignals.com/insights/ecommerce-category-page-seo) explains why these pages carry the weight. - Target pages chosen by revenue, not link count - Creator and community content that links to product pages - Digital PR links passed on through internal linking - Competitor link gaps turned into a monthly target list - Anchor text and target page chosen for every link - Rankings and revenue reported for each target page #### Creators, Communities And Expert Roundups Commercial pages rarely earn links on their own, but the people your buyers trust can explain why a product is worth using. We find the creators, niche publications, communities and expert roundups in your category and place content with them about the problems your product solves and the reasons customers choose it. We set the anchor text and choose the category, product or service page each link points to, so authority goes straight to the pages that sell rather than to the homepage. #### Digital PR Passed On Through Internal Links Journalists link to data, research and tools far more readily than to a product page. So we build linkable assets on your own domain, earn coverage and links to them and to your homepage, then pass that authority on. Google's link guidance says every page you care about should have a link from at least one other page on your site, with descriptive anchor text. We add contextual links from each asset and the homepage to the category, product or service pages that need the lift. #### Competitor Link Analysis And Link Gaps We pull the referring domains of the sites that outrank you for each target term, using tools such as Ahrefs Link Intersect and Semrush Backlink Gap, which list the domains linking to your competitors but not to you. Then we sort that list by hand. Paid placements, link swaps and low-quality directories are removed. What remains are publications, communities, resource pages and partners that link to your competitors for a reason you can match or beat. #### A Quality Check On Every Placement Before anything is placed, we check the page itself, not only the domain: whether it has real organic traffic, whether its readers match your buyers, what else it links out to and whether the content reads naturally for its audience. We never use private blog networks, link farms or sites that exist only to sell links. Anchor text is planned page by page across branded, descriptive and partial-match phrases, so no target page relies on a single exact phrase. ### Three Routes To The Same Pages ## Our Link Building Services #### Commercial Page Link Audit We map the referring domains pointing at each category, product and service page, then compare them with the pages that outrank you. Google Search Console's Links report helps, but Google notes it is a sample, caps tables at 1,000 rows and does not show whether a link is nofollow, so we combine it with third-party link data. The output is a ranked list of pages that need authority, how far behind each one is and which route will close the gap fastest. #### Influencer And Creator Link Building We find creators whose audiences match your buyers and who already cover your category on blogs, YouTube and newsletters. Together we plan content about the reasons people use your product: the problem it solves, how it compares and who it suits. Each piece links to the product or category page that fits, with anchor text we agree in advance. What you gain is authority on the pages that sell, qualified referral traffic and mentions on the pages your buyers actually read. #### Community And Expert Roundup Outreach Forums, niche communities, trade associations and expert roundups are where buyers ask for recommendations. We put your specialists in front of them with useful answers, quotes and resources, and pitch the editors who compile roundups and resource pages in your sector. Roundup inclusions earn editorial links to the relevant service or product page. Community contributions earn mentions, referral visits and links from threads where your product genuinely answers the question being asked. #### Digital PR For Linkable Assets We build research, tools, calculators and data pages on your domain and pitch them to national, regional and trade press. These earn the editorial links commercial pages struggle to earn on their own. Our [Digital PR campaigns](https://marketingsignals.com/service/digital-pr/digital-pr-campaigns) team handles ideas and outreach, and [reactive PR](https://marketingsignals.com/service/digital-pr/reactive-pr) adds coverage between campaigns. Every asset is planned around the commercial pages it will support, so the links have somewhere useful to send their authority. #### Internal Linking To Pass Authority On Links to assets and the homepage only help sales pages if authority can flow to them. We add contextual internal links from each asset, the homepage and relevant guides to the category, product and service pages in scope, using descriptive anchor text, and we fix orphaned and deeply buried pages. This costs little compared with earning new links, and it decides whether the links you have earned help the pages that sell. #### Competitor Backlink Analysis We run a backlink competitor analysis against the sites that outrank you for each target page, not only your best-known rivals. Link intersect and backlink gap reports show the domains linking to several competitors but not to you. We review each one by hand, discard paid and low-quality placements, and turn the rest into outreach targets with a clear reason they should link to you. The gap list is refreshed as competitors earn new links. #### Link Reclamation And Unlinked Mentions Brands are often mentioned without a link, and old links break when URLs change during a redesign or migration. We find unlinked brand and product mentions and ask for a link where it helps the reader, and we redirect or restore pages that have lost links through site changes. It is one of the quickest ways to recover authority you have already earned, and it often points straight at product and category pages. #### Specialist And White Label Link Building Software companies need links to feature, integration and comparison pages, which calls for a different target list and different publications. Our [SaaS link building](https://marketingsignals.com/service/saas-link-building) team runs that work for SaaS brands. Agencies that want to offer link building to their own clients can resell the same approach under their brand through our [white label link building](https://marketingsignals.com/resellers/white-label-link-building) programme, with real outreach and Digital PR rather than private networks. Each service below can run on its own, but they work best as one programme pointed at the same set of commercial pages. Whether you need link building services for a whole site or a specialist team to support your in-house SEO, the targets, policy checks and reporting stay the same. Featured Work ## Link Building Work That Moved Rankings ## What Link Building Delivers For The Business ### Rankings For Buying Terms Category, product and service pages gain the authority they need to compete for the searches closest to a sale. ### Links From Sites With Real Readers Every placement is vetted at page level for traffic, relevance and quality, so links come from sites your buyers actually read. ### Referral Traffic That Converts Creator and community links bring visitors who have already read a recommendation for the product they land on. ### A Clear Gap To Close Competitor link analysis shows where rivals earn links and you do not, so budget goes on gaps that matter. ### Mentions AI Assistants Read Coverage, roundups and community recommendations give AI assistants more sources that name your brand alongside your products. ### Spend Measured On Revenue Reporting ties the links on each target page to rankings, traffic and revenue, not to a monthly link count. The aim is commercial pages that rank for buying terms because they have earned the authority to, not a report full of links pointing at the wrong pages. ## How Our Link Building Work Runs, Step By Step ### 1. Pick The Pages We agree which category, product and service pages carry revenue and how far each one sits from the top results. ### 2. Map The Gap We compare each page's links with the pages that outrank it and build a target list from the gaps we find. ### 3. Earn The Links Creator, community and Digital PR outreach runs every month, with each placement vetted at page level before it goes live. ### 4. Pass It On And Report Internal links carry authority to the target pages, and we report rankings, traffic and revenue for each one. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work.” > > Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > Katie Owen, Founder ### What do your link building services include? Our link building services cover a commercial page link audit, creator and influencer partnerships, community and expert roundup outreach, [Digital PR](https://marketingsignals.com/service/digital-pr) for linkable assets, internal linking to pass authority on, competitor backlink analysis and link reclamation. Each one is pointed at the category, product and service pages that carry revenue. Reporting shows the links each target page gained, directly or through internal links, and what changed in its rankings, traffic and revenue. ### Do you use private blog networks or link farms? No. We do not use private blog networks, link farms or sites that exist only to sell links. Placements are content about the reasons people use your product, published by creators, niche publications and communities that already have readers in your category. Each one is vetted at page level for real organic traffic, audience fit and the sites it already links to. We agree the anchor text and target page for every link, so each placement supports a page that earns revenue. ### Can you build links directly to product and category pages? Yes, through the routes that suit those pages: expert roundups, resource pages, creator reviews, community recommendations and partners who already link to your competitors. Journalists rarely link to a product page, so for Digital PR we earn links to research and tools on your site and pass that authority on with internal links. Most programmes use both, so commercial pages gain authority directly and indirectly. Our article on [category page SEO](https://marketingsignals.com/insights/ecommerce-category-page-seo) covers the on-page side. ### How does competitor backlink analysis work? We take the pages that outrank yours for each target term and pull their referring domains with tools such as Ahrefs Link Intersect and Semrush Backlink Gap, which show the sites linking to competitors but not to you. We then review every domain by hand, remove paid placements, link swaps and low-quality directories, and keep the publications, communities and partners that link for a genuine reason. That becomes the outreach list for each page. ### How should I choose a link building agency? Ask where the links will point, how each placement is vetted and how results are reported. A good link building agency names the commercial pages it is working on and reports rankings and revenue for them. Be wary of fixed prices per link with guaranteed metrics, because they reward volume over relevance. Our ranking of the [best link building agencies](https://marketingsignals.com/insights/best-link-building-agency-2027-the-top-agencies-for-editorial-backlinks-ranked) sets out what to compare. ### Do you offer link building services in the UK and the US? Yes. Marketing Signals is a UK link building agency, trading since 2007, with a registered office in Halifax and a fully remote UK team. We work with mid-market and enterprise brands in the UK and the US, and our Digital PR team includes a former Reach PLC journalist. Link building runs alongside our [organic search](https://marketingsignals.com/service/organic-search) service when you want one team covering technical SEO, content and authority together. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Trade and national press coverage that buyers and AI assistants trust, with links to the pages that drive pipeline. Consumer and fashion press coverage that links to your category pages, timed to your seasons and visible in AI shopping answers. Money, business and trade press coverage for financial brands, with trust signals for YMYL pages and compliance sign-off built in. Data stories from your product and founder commentary in tech and trade press, building authority for product and comparison pages. Consumer and lifestyle PR that lands gift guides, seasonal stories and commerce coverage, earning links, sales and mentions in AI shopping answers. More Specialist Services ## Ready To Build Authority To The Pages That Sell? Talk to our senior team about which commercial pages need authority, where your competitors earn links and what a policy-safe programme would involve.