--- title: "Tech and SaaS PR" url: https://marketingsignals.com/service/digital-pr/tech-pr type: Page --- # Tech and SaaS PR Tech PR agency and SaaS PR agency for software brands: data stories from your product, founder commentary and authority for product and comparison pages. ## Tech And SaaS PR Agency Built For Search And AI Software buyers compare options in search results, review sites and AI assistants long before they book a demo. We run Digital PR for technology and SaaS brands that turns your product data into stories, puts your founders in front of tech and trade press, and builds the authority your product and comparison pages need to rank and be recommended. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## Your product data is a story. We get it published. Tech PR is often run as a launch machine: funding rounds, feature releases and partnership announcements that get a day of attention and few links. Meanwhile the comparison searches that decide shortlists go to competitors and review sites with more authority. We build SaaS Digital PR around what your platform already knows. Aggregated, anonymised product data becomes research journalists want to cover, and your founders become the commentators they call when your market moves. Why Choose Us ## Senior Specialists. Tech And Trade Press. Measured On Revenue. ## Built Around Search. Measured on Revenue ### Stories From Your Data, Not Your Changelog Feature announcements rarely earn coverage outside your existing audience. Data does. We work with your product and data teams to find trends only your platform can show, check them for accuracy and privacy, and turn them into campaigns that earn links in tech, business and trade press. - Product data turned into stories journalists run - Founders quoted as the voice of your category - Coverage in tech, business and trade press - Authority for product and comparison pages - Recommended in AI answers to software questions - Reporting on links, sign-ups and demo requests #### Data Stories From Your Product We work with your product and data teams to find aggregated, anonymised insight only your platform can show: how customers work, what is changing in your market and where the benchmarks sit. Then we shape it into research a tech or national journalist can run, with your approval at every stage. #### Founder And Expert Commentary Your founders and senior engineers have views on AI, security, regulation and the future of their category. We agree the topics, monitor breaking news and journalist requests daily, and put their comment forward fast. Done consistently, it makes your people the expert voice editors return to. #### Tech, Business And Trade Press We pitch the tech titles that cover your category, the business press your buyers’ leadership reads and the trade titles for the industries you sell into. Placement quality is assessed before volume, so coverage lands where search engines and AI platforms already look for trusted sources. #### Authority For Product And Comparison Pages Software buyers search for alternatives, comparisons and the best tools for a job. We plan coverage and links around the product, feature, integration and comparison pages that answer those searches, then track how they rank and how AI assistants describe you against competitors. ### SaaS PR That Moves Sign-Ups And Demos Featured Work ## Tech And SaaS Authority That Delivered ## What Tech And SaaS PR Delivers For The Business ### More Demos And Trials Product and comparison pages with the authority to rank bring in buyers who are already comparing tools. ### On The Shortlist In AI Answers Coverage in trusted tech and trade titles shapes whether ChatGPT, Gemini and Perplexity mention you when buyers ask for recommendations. ### Category Authority Original data and expert comment make your brand the reference point journalists and buyers cite for your market. ### Lower Cost Per Acquisition Organic sign-ups and demo requests reduce your reliance on paid search, where clicks in software categories are often expensive. ### Founders With A Public Profile A consistent presence in the press supports partnerships, hiring and investor conversations as well as sales. ### Reporting Tied To Revenue Links, rankings for priority pages, sign-ups, demo requests and AI share of voice against competitors, reported every month. The goal is a product that shows up, and gets recommended, wherever software buyers compare their options, from search results to AI assistants. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What does a tech PR agency do? A tech PR agency earns media coverage for technology and software companies, usually in tech, business and trade press. A tech Digital PR agency judges that coverage on what it does for search: the links it earns, the rankings of your product and comparison pages, and how AI assistants describe your brand. Campaigns typically combine data stories, founder commentary, thought leadership and reactive newsjacking. ### Is a SaaS PR agency different from a tech PR agency? The skills are the same, but SaaS has its own priorities. Buyers compare tools constantly, so comparison and alternatives searches matter, and your platform holds data that can become original research. A SaaS PR agency focused on search plans coverage around those comparison pages and turns product data into stories, rather than relying on funding and feature announcements. ### Can you get coverage for funding rounds and product launches? We can pitch them, and sometimes they land well, but on their own they rarely earn many links outside your existing audience. We treat announcements as one input and build the programme around stories with wider appeal: original data, expert commentary on news in your market and opinion pieces from your founders. That is what keeps coverage and links coming between launches. ### How do you use our product data safely? We only work with data you approve, and we work from aggregated and anonymised figures, never individual customer records. Your product, data and legal teams agree what can be published before any outreach begins, and we write the method down so journalists and your own team can see exactly how each figure was produced. ### How does tech PR help with AI search visibility? When buyers ask ChatGPT, Gemini or Perplexity which tools to consider, the answers draw heavily on established publications and the sources they cite. Coverage in trusted tech and trade titles influences whether your product is mentioned and how it is described. We track those mentions against competitors for the questions your buyers ask, alongside the links that support organic rankings. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Trade and national press coverage that buyers and AI assistants trust, with links to the pages that drive pipeline. Money, business and trade press coverage for financial brands, with trust signals for YMYL pages and compliance sign-off built in. Consumer and fashion press coverage that links to your category pages, timed to your seasons and visible in AI shopping answers. Digital PR agency earning links and coverage in national, trade and local press that lifts rankings and AI citations. See the six campaign types we run. More Specialist Services ## Ready To Make Your Product The One They Cite? Talk to our senior team about the data your platform holds, the stories it could tell and the pages that need the authority to rank.