--- title: "Online Reputation Management" url: https://marketingsignals.com/service/online-reputation-management type: Service --- # Online Reputation Management That Pushes Negative Results Down Online reputation management that promotes positive content to push negative results down in Google and AI answers, on your own site and trusted third-party sites. When buyers, investors or candidates search your name, page one of Google and the AI answer above it decide what they think. We push unwanted results down by finding, creating and promoting positive content about your business, on your own site and on trusted third-party sites, so the results that reflect you best are the ones people see first in Google, ChatGPT, Gemini, Perplexity and AI Overviews. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## When someone searches your name, page one is your reputation. Very few people look past the first page of results for a brand name, and AI assistants now summarise what they find before anyone clicks. One critical article, an old complaint thread or a run of poor reviews can shape that first impression for years. Our online reputation management is built on one principle: highlight the positive to push down the negative. Removal is only possible in narrow cases, so we focus on what works in every case, making the best and most accurate content about you easier to find than the worst. Some of that content already exists and needs promoting. Some needs creating. Some belongs on your own site, and some on third-party sites that Google and AI systems already trust. Why Choose Us ## Performance-Driven Digital Marketing Across All Search & AI Surfaces. ## Promote The Positive. Push Down The Negative. ### Two Kinds Of Positive. Two Places To Put It. **Existing And New Content, On Your Site And Beyond** Most brands already have more positive material than page one shows: press coverage, awards, case studies, strong reviews and profiles sitting on page two or three. We start by finding it and making it rank. Where there are gaps, we create new positive content, on your own site and on third-party sites with the authority to outrank what you want moved down. - Existing positive content found and promoted - New positive content created where gaps exist - Your own site built to own more of page one - Third-party profiles, coverage and reviews strengthened - What Google shows for your name improved - What AI assistants say about you corrected and reinforced #### We Influence Google Google ranks the pages with the most relevance and authority for a search, and for a brand name it generally shows no more than two results from the same site. Page one is won with several strong pages across different sites, not one. We use the same technical SEO, content and authority work we run for clients’ commercial searches to lift the right pages for your name. #### We Influence AI Answers ChatGPT, Gemini, Perplexity and AI Overviews describe your business from the sources they find and trust. We make the facts about you accurate and consistent everywhere they look, and add credible positive sources for them to draw on, so the answer reflects the business as it is now rather than a story from years ago. #### Honest Methods Only We do not write fake reviews, build sham sites or threaten publishers. Fake reviews are banned outright under UK consumer law, and tactics like these tend to make a problem bigger once they are found. Everything we create is genuine content you would be happy for a customer, investor or journalist to read. ### Online Reputation Management Built On Search And PR ## Our Online Reputation Management Services #### Reputation Audit We record what page one of Google shows for your brand, your products and your senior people today, including the words people add to your name, such as reviews, complaints and jobs. We check what ChatGPT, Gemini, Perplexity and AI Overviews say about you and which sources they cite, and list the positive content you already have that nobody is seeing. #### Promoting Existing Positive Content Coverage, awards, case studies, interviews and strong review profiles often sit on page two or three for your name. We optimise them, link to them from your own site and from each other, and build their authority so they move up and take the places of the results you want moved down. #### New Positive Content On Your Site We add the pages people look for when they search your name: a full about page, leadership profiles, news and press pages, case studies, customer stories and clear answers to the questions that currently bring up negative results. Each one is built to rank for your name and to be quoted accurately by AI assistants. #### Positive Content On Third-Party Sites Your own site can only fill part of page one. We build and strengthen the third-party pages that can rank alongside it: business and social profiles, industry directories, partner pages, guest articles, interviews and podcast appearances, each one accurate, current and linked to the rest. #### Digital PR For Positive Coverage Our Digital PR team earns coverage in national, regional and trade titles that rank well for brand searches and that AI assistants cite. Positive stories on authoritative publications are among the strongest results for pushing older negative articles further down. [Explore Digital PR](https://marketingsignals.com/service/digital-pr). #### Reviews And Ratings We help you ask more real customers for reviews, at the right moment and on the platforms that rank for your name, and respond well to the critical ones. A steady flow of recent, genuine reviews gives a fairer picture than a handful of old complaints. #### AI Answer Reputation We track a fixed set of prompts about your business across AI platforms, find the sources behind any inaccurate or negative answer and fix the facts at source: your own site, profiles, directories and coverage. Where an assistant relies on one outdated story, we give it newer, credible sources to use instead. [Explore AI SEO and GEO](https://marketingsignals.com/service/ai-search-optimisation). #### Executive And Founder Reputation Investors, journalists and candidates search the people as well as the company. We build accurate, positive results for your senior team’s names with professional profiles, bios, interviews and thought leadership, so a search for a director shows their work, not just an old headline. A strong first page is rarely built from one tactic. These are the services behind our online reputation management, each aimed at the same outcome: more positive, accurate results for your name in Google and in AI answers, so the negative ones are pushed out of view. Featured Work ## Digital PR Campaigns That Earned Positive Coverage ## What Online Reputation Management Delivers ### A First Page You Can Stand Behind Page one for your name filled with results that reflect the business as it is now: your own site, credible coverage, current profiles and fair reviews. ### Accurate AI Answers AI assistants describe you from consistent, current sources, so the answer a buyer reads about you is accurate and fair. ### Assets That Keep Working Positive content, coverage and profiles keep ranking after they are built, unlike advertising that stops when the budget does. ### Protection For The Future A strong first page is harder for a new negative story or review to break into, so one bad day does far less damage. ### Trust At The Point Of Decision Tender panels, investors and senior hires search before they commit. What they find supports the conversation instead of derailing it. ### Methods You Can Defend No fake reviews, no sham sites and no legal threats. Everything we publish is genuine and would stand up to scrutiny from a journalist or a regulator. Pushing down a negative result is the visible outcome. The longer-term value is a first page that keeps working for you whenever buyers, investors, journalists and candidates search your name. ## How Our Reputation Work Runs, Step By Step ### 1. Audit Google And AI We record page one for your brand and people searches and the AI answers about you, and agree which results matter most to move. That baseline is what every later report is measured against. ### 2. Map The Positive We list the positive content that already exists and where it ranks, then plan the new content needed on your own site and on third-party sites to fill page one. ### 3. Build And Promote We create and optimise content, earn coverage and strengthen profiles and reviews, then build authority for the pages best placed to outrank the results you want moved down. ### 4. Track And Report We track your brand results and AI answers every month and report which results have moved, what has replaced them and what we are doing next. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work.” > > Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > Katie Owen, Founder Reputation Management Insights ## Guides To Protecting Your Search Reputation ### Can you remove negative results from Google? Sometimes, but rarely. Google removes results in narrow cases, such as certain personal information, content that breaks its policies and some legal requests, and it treats reviews and news reporting as information people have a legitimate interest in seeing. Our work focuses on what is possible in every case: promoting positive content until it outranks the negative result, so far fewer people ever see it. ### How long does online reputation management take? It depends on what needs to move and how strong it is. A forum thread or an old directory page usually moves sooner than an article on a national news site, which has authority of its own. After the audit we set out realistic expectations result by result, and we do not promise that any single result will leave page one. ### Can you change what ChatGPT and other AI tools say about us? We cannot edit an AI answer directly, but we can change the sources it draws on. Making the facts about you consistent, correcting outdated information at source and adding credible positive coverage gives ChatGPT, Gemini, Perplexity and AI Overviews better material to use. We track a fixed set of prompts over time so you can see how the answers change. ### Do you write fake reviews or create fake websites? No. Fake reviews are banned in the UK under the Digital Markets, Competition and Consumers Act 2024, and sham sites and fake profiles tend to make a reputation problem worse when they are found. Everything we create is genuine: real content, real coverage and honest reviews from real customers. ### Can you help with searches for our senior team’s names? Yes. Investors, journalists and candidates often search the founder or chief executive as well as the company, so we can include your senior team in the programme, building professional profiles, bios, interviews and thought leadership that rank for their names. ### How is online reputation management different from PR? PR earns new coverage. Online reputation management decides what people find when they search for you, which includes PR but also your own site, third-party profiles, reviews and AI answers. Our Digital PR team is one part of the work, aimed at the searches that matter most for your reputation. ## FAQs Visibility Playbooks ## Related Playbooks Our Digital Marketing Services ## Ready To Take Control Of Your Search Results? Get in touch for a friendly, informal chat with our team about how we can help your business thrive online.