--- title: "E-commerce SEO" url: https://marketingsignals.com/service/organic-search/ecommerce-seo type: Page --- # E-commerce SEO E-commerce SEO agency growing non-branded organic revenue: category pages, product pages, site speed and Digital PR, measured on revenue and margin. ## E-commerce SEO Agency Measured On Revenue Every sale that comes through organic search is a sale you did not pay a click or a marketplace fee for. We grow e-commerce brands’ non-branded organic revenue by fixing the category and product pages that carry it, and we report on revenue and margin, not rankings. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## Paid media costs keep rising. Organic revenue keeps compounding. Most online retailers depend on Google Ads, Shopping and marketplaces for growth, and pay more for it every year. Organic search is the channel where the cost of each sale falls as performance improves. We focus on the pages that make money: categories that rank for the searches new customers make, product pages that convert, and the technical foundations that let a large catalogue be crawled and indexed properly. Why Choose Us ## More Revenue. Less Dependence On Paid Media. ## Built Around Search. Measured on Revenue ### Categories First, Because That Is Where Revenue Is Category pages rank for the high-volume, non-branded searches that bring in new customers. We fix their crawlability, content and internal linking, then build authority to them with Digital PR, before moving on to products and content. - Non-branded organic revenue as the main measure - Category pages built to rank and convert - Product pages at scale, from templates to feeds - Faceted navigation and crawl issues fixed - Seasonal peaks planned months ahead - Visibility in AI shopping answers and Google Shopping #### Category And Product Pages Category copy that answers shoppers’ questions without getting in the way of the grid, product templates that scale across the catalogue, and structured data that earns rich results. #### Technical SEO For Large Catalogues Faceted navigation, duplicate products, out-of-stock and discontinued items, pagination and site speed. On a large catalogue these decide how much of your range Google can find at all. #### Seasonal And Trading Calendar Planning Peak pages built and linked months before the season, so they rank when demand arrives rather than after it has gone. #### Digital PR Pointed At Categories Coverage and links aimed at the category pages that carry revenue, not just the homepage, so authority goes where it pays back. ### E-commerce SEO Built Around Your Margin Featured Work ## E-commerce SEO Results We’re Proud Of ## What E-commerce SEO Delivers For The Business ### More Non-Branded Revenue New customers finding you through the products and categories they search for, not just your brand name. ### Better Blended Margin Organic sales carry no click cost or marketplace fee, which improves the margin across every channel. ### Less Reliance On Paid Media A growing organic channel gives you room to cut paid spend where it is least efficient. ### Peaks That Pay Off Seasonal pages ready and ranking before demand arrives, not after. ### Found In AI Shopping Answers Products and categories cited when shoppers ask ChatGPT or Google’s AI features what to buy. ### Revenue You Can See Organic revenue by category and page type, reported monthly alongside the work that moved it. The aim is a larger share of revenue from a channel you do not pay per click for, growing year on year. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What does an e-commerce SEO agency do? An e-commerce SEO agency grows an online shop’s revenue from organic search. That means technical SEO for large catalogues, category and product page optimisation, structured data, site speed, content that supports buying decisions, and authority building through Digital PR. ### Which e-commerce platforms do you work with? We work with most major platforms, including Shopify, Magento (Adobe Commerce), BigCommerce and custom builds. Each has its own SEO limits and workarounds, and we plan around them with your developers. ### Should we focus on category pages or product pages? Usually category pages first. They rank for the higher-volume, non-branded searches that bring in new customers, and improvements there tend to pay back fastest. Product pages matter most for long-tail and specific searches, so we improve their templates once categories are in good shape. ### How do you measure e-commerce SEO? By non-branded organic revenue first, then by category and page type, with transactions and conversion rate alongside. Rankings and traffic are reported as leading indicators, not as the result. ### Does SEO help with Google Shopping and AI shopping results? Yes. Product data, structured data and feed quality affect free Shopping listings and the product information AI assistants draw on. We work on both alongside your organic listings. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Forecasts the board can sign off, technical SEO at scale and revenue protected through every release. SEO measured in pipeline: the searches your buyers make across a long sales cycle, reported from your CRM. Organic revenue in new markets: market sizing, hreflang, site structure and local search, reported by country. Every store or franchise location found in local search and Google Maps, measured in footfall, calls and bookings. The full SEO programme: technical SEO, content and authority building, measured on non-branded organic revenue. More Specialist SEO ## Ready To Grow Organic Revenue? Talk to our team about where your catalogue is losing organic revenue today, and what it would take to win it.