--- title: "International SEO" url: https://marketingsignals.com/service/organic-search/international-seo type: Page --- # International SEO International SEO agency helping brands win organic revenue in new markets: market sizing, hreflang, site structure and local search, measured by market. ## International SEO Agency For Growth In New Markets Expanding into a new country is expensive, and paid media is the most expensive way to build demand there. We help brands win organic revenue market by market, from sizing the opportunity before you invest to making sure the right page ranks in the right country. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## The right page, in the right country, in the right language. International sites lose revenue in quiet ways: the UK page ranking in the US, two country sites competing for the same searches, translated pages that miss how local customers actually search, or hreflang errors that leave whole markets invisible. We fix the structure first, then build visibility and authority in each market, with reporting that shows organic revenue by country so you can see which markets are paying back. Why Choose Us ## One Strategy. Every Market You Sell In. ## Built Around Search. Measured on Revenue ### Size The Market Before You Invest In It Before a new country site or language is built, we size the organic opportunity: demand for your products, how competitive the results are and what it would take to rank. It gives you a commercial basis for which markets to enter first. - Organic revenue reported by market - Market sizing before you expand - The right page ranking in each country - Hreflang and site structure set up correctly - Keyword research in each market’s language - Local authority built through Digital PR #### Market Sizing And Prioritisation Search demand, competition and your current visibility in each target market, turned into a ranked list of where organic search can pay back soonest. #### Site Structure And Hreflang Subfolders, subdomains or country domains, with hreflang, canonicals and geotargeting set up so each market gets its own page and the markets stop competing with each other. #### Localisation, Not Just Translation Keyword research in each market’s language and search behaviour, so pages target what local customers actually type rather than a translation of the UK terms. #### Authority In Each Market Digital PR and links from publications in the countries you are targeting, including US campaigns run by our Digital PR team. ### International SEO Measured Market By Market Featured Work ## Search Growth Across Borders ## What International SEO Delivers For The Business ### Lower Cost Of Market Entry Organic visibility builds demand in a new country without paying for every visit. ### Investment Where It Pays Back Markets prioritised by organic opportunity, so expansion budget goes to the countries most likely to return it. ### No More Markets Competing Each country’s page ranks in its own market, instead of country sites taking each other’s traffic. ### Pages Customers Recognise Content built around local search terms and expectations, which ranks and converts better than translation alone. ### Visible In Every Market’s AI Answers AI assistants answer differently by country and language. We track and improve your visibility in each. ### Revenue By Country Organic revenue and visibility reported by market, so you can see which countries are paying back. The aim is a lower cost of entering each new market, and organic revenue that keeps growing once you are there. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What does an international SEO agency do? An international SEO agency helps a business win organic search traffic and revenue in more than one country or language. That covers market sizing, site structure and hreflang, local keyword research, localised content, international technical SEO and building authority in each market. ### Should we use country domains, subdomains or subfolders? It depends on your markets, your brand and your resources. Subfolders on one domain are usually the simplest to manage and build authority fastest; separate country domains can make sense where local trust or legal requirements matter. We recommend a structure based on your plans for each market, not a single rule. ### What is hreflang and why does it matter? Hreflang is a signal that tells search engines which version of a page is meant for which language or country. Without it, or with errors in it, the wrong country’s page often ranks, and visitors land on the wrong prices, currency or delivery information. ### Is translating our site enough for international SEO? Rarely. People in different countries search for the same product with different words, and sometimes for different reasons. Keyword research in each market shows what customers actually type, so localised pages can target it. ### Which markets do you work in? We run search campaigns across the UK and US, and support brands selling into other English-speaking and European markets. Talk to us about your target countries and we will tell you honestly where we can help. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Forecasts the board can sign off, technical SEO at scale and revenue protected through every release. SEO measured in pipeline: the searches your buyers make across a long sales cycle, reported from your CRM. Non-branded organic revenue from the category and product pages that carry it, with less reliance on paid media. Every store or franchise location found in local search and Google Maps, measured in footfall, calls and bookings. The full SEO programme: technical SEO, content and authority building, measured on non-branded organic revenue. More Specialist SEO ## Ready To Grow In New Markets? Talk to our team about the markets you sell in today and the ones you want to enter next.