--- title: "E-commerce PPC" url: https://marketingsignals.com/service/pay-per-click/ecommerce-ppc type: Page --- # E-commerce PPC E-commerce PPC agency running Google Shopping, Performance Max and Search for retailers, with feeds and bidding built around revenue, ROAS and margin. ## E-commerce PPC Agency Measured On Margin For many online retailers, paid search is one of the largest lines in the marketing budget, and much of it runs through Google Shopping and Performance Max. We run e-commerce PPC around the numbers your finance team checks: revenue, return on ad spend and margin, with product feeds, bidding and budgets set up to put spend behind the products worth selling. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## Revenue is the easy part. Profitable revenue is the job. Plenty of e-commerce accounts look healthy on ROAS and still lose money on part of what they sell. Spend spreads evenly across the catalogue, Performance Max takes credit for branded searches you would have won anyway, and low-margin bestsellers absorb budget that should go to the lines that pay. We fix that with a cleaner product feed, campaigns segmented by margin and stock, and bidding fed with the order value and profit data your business already holds. The result is a Shopping and Search programme you can scale, because you can see what each product line returns. Why Choose Us ## Senior Specialists. Feed-First Thinking. Every Pound Accounted For. ## Built Around Search. Measured on Revenue ### Spend Behind The Products Worth Selling Google decides where your products appear largely from your product data, so the feed comes first. We clean titles, attributes and categories, add custom labels that separate high-margin lines from clearance stock, and use them to set budgets and targets. That way bidding works from what each product earns, not from an even split across the catalogue. - Bidding built around margin, not just ROAS - Product feeds that match how shoppers search - Performance Max kept off your branded traffic - Budget moved to the products that pay back - Shopping, PMax and Search working without overlap - Reporting in revenue, ROAS and gross profit #### Feed Optimisation And Merchant Center We audit and fix your product data in Google Merchant Center: titles written for how people search, complete attributes, correct categories and disapprovals cleared. Supplemental feeds and custom labels let us group products by margin, price band, stock level or season, without asking your developers to rebuild the main feed. #### Google Shopping And Performance Max Shopping and Performance Max structured so they support each other rather than compete. That means asset groups by product category, brand exclusions where they belong, campaign-level negative keywords, and search term and asset reports checked every week, so we know what the algorithm is spending on and can correct it. #### Margin-Aware Bidding Revenue targets alone reward the products that sell easily, not the ones that make money. Where you can share cost of goods or margin data, we feed it into bidding and reporting, set different ROAS targets by product group and test new customer acquisition goals where winning first orders matters more than repeat ones. #### Search, Remarketing And Microsoft Ads Search campaigns for the category and high-intent product terms Shopping alone does not cover, remarketing for shoppers who browsed or left a basket, and Microsoft Ads where your audience justifies it. Every campaign is judged on the same revenue and margin numbers, so budget moves to whatever is paying back. ### Google Shopping Management Measured On Margin Featured Work ## E-commerce Paid Search That Paid Back ## What E-commerce PPC Delivers For The Business ### Profitable Revenue Growth Spend concentrated on the products that make money, so revenue grows without the margin disappearing into advertising costs. ### Lower Cost Per Sale Clicks on irrelevant searches and branded traffic you would have won anyway cut back, so each order costs less to win. ### A Feed That Works Harder Product data that matches how shoppers search, so your products appear for more relevant queries and fewer wasted ones. ### Control Over Performance Max Automation pointed at the right goal, with exclusions, negative keywords and reporting that show where the budget actually goes. ### More New Customers Bidding that can value first orders more highly, where acquiring new customers matters more than selling again to existing ones. ### Reporting Finance Will Trust Revenue, ROAS and gross profit by category and campaign, in a real-time dashboard and a monthly review with your account lead. The aim is paid search revenue you can scale without margin leaking away, with a clear view of what each product line and campaign returns. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What does an e-commerce PPC agency do? An e-commerce PPC agency plans and manages paid search for online retailers, mainly across Google Shopping, Performance Max, Search and remarketing, plus Microsoft Ads where it makes sense. The work covers product feed optimisation in Merchant Center, campaign structure, bidding, budgets and conversion tracking. A good one judges every decision on revenue, return on ad spend and margin rather than clicks, and makes sure spend goes to the products that make the business money. ### What is the difference between Google Shopping and Performance Max? Standard Shopping campaigns show your products in Shopping results and give you direct control over product groups, bids and negative keywords. Performance Max uses the same product feed but runs across Google’s channels, including Search, YouTube, Display and Gmail, with more automation and less manual control. Many retailers run both. The skill is structuring them so they do not compete for the same searches or take credit for branded traffic you would have won anyway. ### How do you bid for margin rather than revenue? We start by grouping products by margin using custom labels in your product feed, then set different return on ad spend targets for each group, so low-margin lines have to work harder to earn budget. Where you add cost of goods to your feed and send basket data with your conversions, Google Ads can report gross profit alongside revenue, and we use that to judge campaigns. The aim is that every pound of spend is tested against what the sale actually earns. ### Do you manage Google Shopping feeds as well as campaigns? Yes. Google Shopping management starts with the feed, because Google uses your product data to decide which searches your products appear for. We fix titles, descriptions, attributes and categories, clear disapprovals in Merchant Center and add custom labels for margin, price band, stock or season. Where the main feed is hard to change, we use supplemental feeds so improvements do not wait for developer time. ### How do you report on e-commerce PPC? Revenue, return on ad spend and, where the data allows, gross profit come first, broken down by product category and campaign type. Then the indicators behind them: impression share on priority products, new versus returning customers, feed health and search term quality. You get weekly updates, a real-time dashboard, a shared Slack channel and a monthly review call with the specialist who runs your account. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Paid search for long sales cycles, with lead quality fed back from your CRM so bidding chases pipeline. A full Google Ads and Microsoft Ads audit: tracking, structure, search terms and waste, with a ranked fix list. Google Ads for law firms by case type and intent, tracked to new clients and written within advertising rules. PPC agency managing Google Ads, Shopping, Performance Max and Microsoft Ads for brands spending £20,000 to £100,000+ a month. Measured on revenue. More Specialist Services ## Ready To Grow Profitable E-commerce Revenue? Talk to our senior paid search team about where your Shopping and Performance Max spend is going, and how much more of it could pay back.