--- title: "B2B Link Building" url: https://marketingsignals.com/service/saas-link-building/b2b-link-building type: Page --- # B2B Link Building B2B link building from trade publications, partner and industry sites, aimed at the solution and use-case pages buyers research before they enquire. ## B2B Link Building Where Your Buyers Research B2B buyers do much of their research before they speak to sales, and they do it on trade publications, partner sites and industry resources. Our B2B link building puts you there: links from the sites your buyers trust, aimed at the solution and use-case pages that need to rank, and reported against what those pages bring in. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## A link your buyers never see does little for pipeline. In B2B, a link from a general business site with a strong domain score often reaches nobody who signs off a purchase. The publication has to match the audience, not just the topic: the trade titles, industry sites and partner pages read by the procurement teams, engineers or finance leads you sell to. We find those sites, earn a place in them through manual outreach and aim each link at the solution and use-case pages buyers compare during a long sales cycle. That brings authority to the pages that need to rank, and referral visits from people already close to the problem you solve. Why Choose Us ## Trade Publications. Partner Sites. Pages That Need To Rank. ## Built Around Search. Measured on Revenue ### The Audience Has To Match, Not Just The Topic Every sector has its own trusted publications, and a placement in the wrong one wastes the outreach however good the score looks. We vet each opportunity at page level, by what it covers and who reads it, so links reach the people who shortlist suppliers as well as passing authority to the pages that need it. - Links from trade titles your buyers read - Solution and use-case pages that rank - Partner links where buyers compare suppliers - Referral visits from people close to buying - Every site vetted at page level, not by score - Every URL, anchor and go-live date reported #### Solution And Use-Case Page Mapping We start from the pages that matter in your sales process: the solution, industry and use-case pages buyers find while they research. A gap analysis against the competitors ranking above them shows where you are short of authority, and that is where outreach is focused. #### Trade And Industry Publications Editorial placements, contextual insertions and guest contributions on the trade publications and industry sites your buyers already read, written in each host’s own style and register. Expert contributions drawing on your team’s knowledge give editors something their readers want, rather than something we want to place. #### Partner, Integration And Customer Links Links from integration marketplaces, partner directories, co-marketing pages and customers who write about working with you. These sit exactly where buyers compare suppliers, and they come from organisations with a genuine reason to mention you. Many B2B brands already have these relationships but few links to show for them. #### Resource And Comparison Pages Inclusion in the supplier roundups, comparison pieces, review sites and resource pages buyers consult while building a shortlist. These links carry referral traffic from people already evaluating options, which matters more in a long sales cycle than a spike of general visits. ### B2B Link Building Judged On Fit, Not Domain Score For B2B SaaS, the publication has to be relevant to your category, not just to business in general. A link from a site your buyers would never come across does little, however strong the domain looks. That’s true whether you’re selling into finance, HR, martech or developer tooling: each has its own trusted publications, and getting placed in the wrong one wastes the outreach even if the domain score looks fine. Getting it right shows up further down the funnel too. A link in front of the right audience brings people already close to the problem your product solves, not just traffic from a general business site that happens to have a good score. Featured Work ## B2B Link Building That Delivered ## What B2B Link Building Delivers For The Business ### On The Shortlist Earlier Visible on the trade sites, comparison pages and searches buyers use before they contact a supplier. ### Rankings For Solution Pages Authority aimed at the solution and use-case pages that bring in qualified enquiries, not spread across the whole domain. ### Qualified Referral Traffic Visitors from trade publications and partner sites who already work in your market and understand the problem you solve. ### Credibility With Buyers Mentions on the publications and partner sites your buyers trust support the case your sales team is making. ### Lower Cost Per Lead Enquiries from organic search reduce your reliance on paid media in categories where clicks are expensive. ### Reporting You Can Check Every live URL, anchor and go-live date, tracked against rankings, traffic and enquiries for the page it supports. The aim is to be visible on the sites and searches your buyers use during research, so you are on the shortlist before sales gets involved. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What is B2B link building? B2B link building is the practice of earning links from relevant websites to a business-to-business brand, to improve rankings for the pages buyers find during research. It usually draws on trade publications, industry sites, partner and integration pages, and resource or comparison content. The difference from consumer link building is the audience: a link only does its full job if the publication is read by the people who influence or sign off a purchase. ### Why do domain scores matter less in B2B? Because B2B audiences are narrow. A strong general business site may publish nothing your buyers would read, while a smaller trade title can be exactly where they look for suppliers. Domain metrics are a useful first filter, but the decision comes down to the specific page: what it covers, who reads it and whether a link there would make sense to a person working in your market. ### How does link building help with a long sales cycle? In a long cycle, buyers research over time and return to the same sources several times. Links on the trade publications, comparison pages and partner sites they use keep your brand in front of them during that research, and help your solution pages rank for the searches they make along the way. The value shows in rankings, referral visits and organic enquiries, which we report against each page. ### Do you work with B2B companies outside software? Yes. Our approach started with B2B SaaS, but it applies to businesses selling to other businesses in sectors such as finance and professional services. Each sector has its own publications and partner networks, so the first step is mapping the sites your buyers actually read. Narrow niches with few relevant publications and larger competitors reward relevance over volume, which is how we work anyway. ### Can you build links through our partners and customers? Yes, and in B2B they are often the most relevant links available. Integration marketplaces, partner directories, co-marketing pages and customer write-ups sit where buyers compare suppliers. We look for these relationships first, then turn them into links with natural, descriptive anchors. Google’s spam policies treat partner pages created only for cross-linking as link spam, so every link needs a genuine reason to exist. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Page-level, relevance-led link building for brands beyond SaaS, measured on the rankings and revenue of the pages links support. Links to the category and product pages that carry revenue, timed ahead of seasonal peaks, with Digital PR running alongside. Expert guest contributions for relevant, real publications, placed by manual outreach and kept within Google’s spam policies. SaaS link building agency placing relevant links for B2B software brands, from editorial placements to integration pages, judged on fit not domain score. More Specialist Services ## Ready To Reach Buyers Where They Research? Tell us which solution pages need to rank and who you sell to. We will map the publications and partner sites that would move them.