--- title: "Guest Posting Services" url: https://marketingsignals.com/service/saas-link-building/guest-posting type: Page --- # Guest Posting Services Guest posting services built on expert contributions to relevant, real publications, placed by manual outreach and kept within Google’s spam policies. ## Guest Posting Services Written For Real Readers A guest post is only worth having if a real publication would choose to run it for its own readers. Our guest posting services are built on that: expert contributions written in the host’s style, pitched by manual outreach to sites your audience reads, with natural anchors that keep the work within Google’s spam policies. ## We’ve Helped Dozens Of Great Brands Grow Their Digital Presence Via Search Marketing ## Contributions editors want. Links that hold up. Much of what is sold as guest posting is a list of sites that publish anything for a fee, with keyword-rich anchors in thin articles. Google’s spam policies describe that pattern as link spam, and links from those sites tend to lose their value when search engines filter them out. We pitch ideas to editors at relevant publications, write pieces that give their readers something worth reading, and place links only where they add to the article. Every contribution is reported with its URL, anchor and go-live date, and tracked against the page it supports. Why Choose Us ## Real Publications. Expert Contributions. Every Link Reported. ## Built Around Search. Measured on Revenue ### Written For The Host’s Readers, Not For The Link Editors accept contributions that suit their audience, so that is where we start: an idea that fits the publication, written in its style and register, drawing on real expertise in the subject. The link sits where a reader would find it useful, with a natural anchor, rather than being the reason the piece exists. - Contributions to sites your audience reads - Pitched by manual outreach, not picked from a list - Pieces written in each host’s style and register - Natural anchors, never keyword-stuffed - Paid placements flagged and correctly qualified - Every URL, anchor and go-live date reported #### Publication Research And Vetting We look for publications your audience actually reads, then vet each one at page level: what it publishes, who reads it and whether it sells posts to anyone who pays. Sites that exist mainly to host third-party content for ranking purposes are left out, whatever their domain score. #### Ideas And Expert Writing Each pitch is built around a topic the publication covers and its readers care about. We write the piece in the host’s own style and register, drawing on your team’s expertise where it adds credibility, so it reads as a contribution worth running rather than a vehicle for a link. #### Links That Stay Editorial Links appear only where they help the reader, pointing to the page that needs to rank where it is a genuine reference for the topic, with branded or descriptive anchors rather than exact-match keywords. Google’s spam policies list optimised anchor text in guest posts as link spam, so we keep anchors natural across the profile. #### Disclosure And Reporting If a publication asks for a fee, the link is a paid link under Google’s policies and should carry rel="sponsored" or rel="nofollow". We tell you before anything is agreed. Every contribution is then reported with its URL, anchor, link attribute and go-live date, and tracked against the page it supports. ### Guest Posting Kept Editorial And Compliant For B2B SaaS, the publication has to be relevant to your category, not just to business in general. A link from a site your buyers would never come across does little, however strong the domain looks. That’s true whether you’re selling into finance, HR, martech or developer tooling: each has its own trusted publications, and getting placed in the wrong one wastes the outreach even if the domain score looks fine. Getting it right shows up further down the funnel too. A link in front of the right audience brings people already close to the problem your product solves, not just traffic from a general business site that happens to have a good score. Featured Work ## Link Building Campaigns That Delivered ## What Guest Posting Delivers For The Business ### Authority For Priority Pages Links from relevant publications aimed at the pages that need to rank, not spread across the whole domain. ### Expertise In Front Of Buyers Your team’s knowledge published on sites your audience reads, building credibility as well as links. ### Lower Risk Of Penalties Natural anchors, vetted hosts and correctly qualified paid links keep the work within Google’s spam policies. ### Referral Traffic From Real Readers Contributions on active publications send visitors who chose to read about your subject, not just ranking signals. ### Support For AI Search Brand mentions on trusted publications tend to support visibility in AI answers as well as in Google rankings. ### Every Placement Accounted For Every contribution reported with its URL, anchor, link attribute and go-live date, tracked against the page it supports. The aim is authority and visibility from publications your audience trusts, built in a way that will not need undoing when Google tightens enforcement. **4.9** from 130 reviews ## Don’t just take our word for it > “Marketing Signals is our kind of agency: they do what they say they are going to do. The team is responsive and has the ability to pivot onto different priorities throughout the yearly trading cycle. We are well on target to meet our own sales target on the back of their work every single time!” > > — Jamie Evans, Head of E-commerce > “I've worked with Marketing Signals on a few projects and always had great customer service, fast delivery and reliable quality. Definitely somebody who should be on your potential agency list for any future activity.” > > — Rob Hughes, Director, Global SEO > “We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We've never looked back and have referred them to many of our other business contacts.” > > — Matthew Miller, Managing Director > “As a long-term client of Marketing Signals, I can confidently say their expertise in SEO and PPC is second to none. They deliver consistently good results from SEO and PPC and maintain excellent communication with us.” > > — Sandra Carosi, Head of Marketing > “Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces, we were able to significantly increase the number of leads we got from the organic channel.” > > — David Weaver, Co-founder > “An excellent agency to work with and a perfect choice if you're looking to scale quickly.” > > — Katie Owen, Founder ### What are guest posting services? Guest posting services write and place articles on other websites, with a link back to the client’s site. Done properly, that means pitching an idea to an editor at a relevant publication, writing a piece its readers want and including a link where it genuinely helps. Done badly, it means paying for posts on sites that publish anything, with keyword-rich anchors. Google treats the second approach as link spam, so the difference matters. ### Is guest posting against Google’s guidelines? Not in itself. Google’s spam policies target links created primarily to manipulate rankings, and they name optimised anchor text in guest posts, and paid articles with links that pass ranking credit, as examples. A guest contribution written for a real publication, with a natural link, is ordinary editorial content. Where payment is involved, Google says the link should be qualified with rel="sponsored" or rel="nofollow" so it does not pass ranking credit. ### What happens if a publication charges for a guest post? A link in content that has been paid for is a paid link under Google’s policies. It should carry rel="sponsored", which Google prefers, or rel="nofollow", so it does not pass ranking credit. We tell you before any fee is agreed and check the attribute when the piece goes live. A sponsored placement can still bring referral traffic and visibility, but it should not be bought as a ranking signal. ### How do you choose which sites to write for? We start from your audience and the pages that need to rank, then look for publications that cover those topics and are read by those people. Each one is vetted at page level, not by domain score alone. We avoid sites that publish posts from anyone who pays, and sites hosting third-party content mainly to borrow their own ranking signals, which is what Google’s site reputation policy addresses. ### What makes a guest post editorial rather than spam? A guest post is editorial when the publication runs it because its readers will value it, and the link is there because it helps them. Signs of the opposite are thin content, keyword-rich anchors, a host that publishes anything for a fee, and links that pass ranking credit in return for payment. We write each contribution around a topic the host’s audience wants, with natural anchors, so it would be worth running without the link. ## The Answers to Your Questions Visibility Playbooks ## Related Playbooks Page-level, relevance-led link building for brands beyond SaaS, measured on the rankings and revenue of the pages links support. Links to the category and product pages that carry revenue, timed ahead of seasonal peaks, with Digital PR running alongside. Links from trade publications, partner and industry sites, aimed at the solution and use-case pages buyers research. SaaS link building agency placing relevant links for B2B software brands, from editorial placements to integration pages, judged on fit not domain score. More Specialist Services ## Ready For Guest Posts That Hold Up? Tell us which pages need to rank and who you want to reach. We will map the publications worth writing for and the ideas to pitch.