How to pitch a journalist: What an ex-Reach PLC pro really thinks of your pitch
As a Digital PR specialist, getting the unfiltered truth about your work from a seasoned journalist is a rarity. It’s even rarer to have one on your team AND get a chance to interview them. Meet Sam Forrester. Before joining us as Content Manager, Sam spent 15 years at Reach PLC as a Senior Reporter, […]
Eight ways to land a marketing role, without a degree
Pursuing a career in public relations (PR) and marketing without relevant work experience or a university degree may seem challenging. However, with research, commitment and a strong desire to learn, there are many companies that will offer you a marketing role if they can see your drive and potential. We’ve interviewed hundreds of candidates with […]
10 ways to manage stress and improve your mental health in the PR industry
Burnout in the PR industry is high. PRs often work long hours, manage multiple relationships – including clients with high expectations, and face a lot of rejection and criticism. While poor mental health is not just an issue in PR, there are certain norms specific to the industry which don’t help. Such as the ‘always […]
The must-have tools for any Digital PR pro
Digital PR is tough. Not only are you in competition with every other PR, fighting for the attention of journalists whose time is short and inboxes are full. But you’re also fighting against the broader news cycle. Sometimes there are things going on that you just can’t control. Resulting in your campaign or story getting […]