The Challenge
Our Approach
We implemented a SaaS-focused link building strategy designed specifically for the digital asset management and marketing technology space. Our focus was on securing high-quality, contextually relevant links from trusted SaaS, marketing, creative, and enterprise technology websites. Links were aligned to Bynder’s core product, solution, and educational pages, reinforcing topical authority while supporting visibility for high-value commercial and informational terms.
Enterprise-Focused Link Strategy
Link building was approached as a long-term support for Bynder’s role as a digital asset management platform. Placements were chosen to strengthen authority and relevance within marketing and content operations.
Publisher Vetting
Websites were selected based on relevance, credibility, and consistency, rather than scale. This ensured links contributed meaningful authority and aligned with how enterprise buyers research DAM solutions.
Contextual Fit
Links were placed only where Bynder’s product and use cases were a natural fit. This helped reinforce topical relevance across brand management, content workflows, and asset governance.
Page-Level Targeting
Links were aligned with Bynder’s key product, solution, and use-case pages, supporting visibility for commercially important search terms.
Controlled Execution
Link acquisition followed a structured process designed to maintain quality and avoid unnecessary risk, allowing authority to build steadily over time.
Ongoing Organic Support
The result was consistent improvement in organic visibility, supported by a link profile built for long-term search performance.
