Digital PR Tactics
We execute a number of different digital PR tactics dependent on what our clients end goals are.
Newsjacking
We actively monitor the news cycle and pitch real-time commentary and brand expertise. Being agile and responsive to breaking news stories can give you the edge over slower moving competitors.
Data-led campaigns
We use proprietary data, client data, survey research and third-party datasets to build large-scale campaigns that earn high quality coverage. Research consistently shows that data-led stories outperform every other type of Digital PR campaign.
Media monitoring
We pitch our clients for real-time opportunities with journalists via request platforms like Qwoted and Response Source. This is an efficient way to deliver a constant stream of PR coverage alongside more complex campaigns.
Data visualisation & interactive assets
We create rich media to support a story, provide a high-value asset to journalists, and encourage evergreen backlinks and coverage to our clients’ websites.
Thought leadership
Positioning your brand as a thought leader is an effective way to enhance your company’s reputation online. We identify the topics, trends and conversations where your brand can lead by creating opinion pieces for the publications your customers and peers trust most.
Expert commentary
Creating expert comments and then seeding them with the right publications for your niche means we can generate high quality coverage at scale, getting your company’s voice heard in the places that matter most.
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Our Digital PR process
Our structured process ensures every campaign delivers measurable results.
1. Strategy & Planning
We identify target publications, relevant topics, and review competitor activity in order to inform our overall strategy.
2. Creative Concepting
From original research to thought leadership pieces, we develop newsworthy campaigns that attract authoritative coverage.
3. Media Outreach
We leverage strong relationships with journalists to pitch campaigns to national, trade, and niche websites.
4. Campaign Execution
We manage content creation, approvals, and placements to ensure consistency and quality.
5. Reporting & Optimisation
Every backlink, referral traffic metric, and ranking movement is tracked and used to refine future campaigns.
Our Digital PR strategies ensure creative, link-focused, and outcome-driven campaigns that consistently improve SEO and visibility.
Who we work with
We’ve delivered Digital PR campaigns across eCommerce, SaaS, finance, property, and professional services — for brands ranging from fast-scaling startups to established businesses targeting national press for the first time. If organic growth is a commercial priority, we’ll build a campaign around it.
FAQs
What is Digital PR?
Digital PR is the process of earning media coverage and authoritative backlinks that strengthen brand authority, drive qualified traffic, and support SEO goals. Campaigns include outreach, data-led research, thought leadership, and case studies.
How does Digital PR support SEO?
Every top tier backlink improves site authority, supports keyword rankings, and can drive qualified traffic.
How long does Digital PR take to show results?
Coverage can appear within a matter of weeks, but measurable SEO impact on rankings and traffic usually takes 3–6 months. Long-term campaigns build sustainable search equity.
Do Digital PR campaigns always deliver links?
That is our aim – whilst brand mentions help LLM performance and build credibility, our campaigns focus on securing relevant, high-quality backlinks that improve organic performance.
What makes a good Digital PR agency?
A good agency combines creative campaigns, strategic outreach, and strong relationships with journalists, with a clear focus on measurable SEO, Digital PR insights, and commercial outcomes.
Is Digital PR suitable for small businesses?
Not if they don’t have the requisite budget. Digital PR done right requires an investment level normally only in reach of medium-sized and larger businesses. Small businesses can try some low level tactics themselves, but for large data-led campaigns, they amount needed to be invested normally makes it unviable from a financial perspective.
