Integrated Search (SEM)

For optimal results from organic search and paid media it pays to combine these into one overarching strategy. Both channels can benefit from working together, each offering insights and learnings that can be fed into optimisation changes. Moreover, you can ensure maximum coverage on the SERPs, increasing your share of voice for specific, commercially relevant search terms.

Examples of our success

Getting the opportunity to manage both organic and paid media campaigns gives us the chance to really maximise ROI and growth. Take a look at what we have already delivered for our existing clients.

76% reduction in CPA for MoneyExpert.com

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109% increase in organic revenue for UltraLED’s

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Our approach

There are multiple benefits to run paid and organic search campaigns in tandem. Below you can see how your business can benefit from us managing both of these activities.

“We have loved every minute of working with our team at Marketing Signals. From the ideation sessions to actually delivering commercially on what they say, I can’t fault them.”

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces we were able to significantly increase the number of leads we got from the organic channel.”

“The combined knowledge of the SEO and PPC specialists at Marketing SIgnals helped us to really make an impact on the consumer market online, something we hadn’t achieved previously. We also managed to obtain a number of large B2B customers as well as increasing the spend from our existing customers.”