Integrated Search (SEM)

For optimal results from organic search and paid media it pays to combine these into one overarching strategy. Both channels can benefit from working together, each offering insights and learnings that can be fed into optimisation changes. Moreover, you can ensure maximum coverage on the SERPs, increasing your share of voice for specific, commercially relevant search terms.

Examples of our success

Getting the opportunity to manage both organic and paid media campaigns gives us the chance to really maximise ROI and growth. Take a look at what we have already delivered for our existing clients.

76% reduction in CPA for MoneyExpert.com

increase in conversions

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increase in non-homepage traffic

109% increase in organic revenue for UltraLED’s

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increase in organic revenue

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increase in organic traffic

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increase in ROAS

Our approach

There are multiple benefits to run paid and organic search campaigns in tandem. Below you can see how your business can benefit from us managing both of these activities.

“Gareth and the team immediately understood what we were looking for and the type of audience we wanted to attract. Through site changes, content improvements and lots of great PR pieces we were able to significantly increase the number of leads we got from the organic channel.”

“We have been working with Marketing Signals since 2015, after our previous agency had messed up. They helped reduce our average CPC and increase conversions, as well as helping us launch a separate site just for Drug Driving leads. We’ve never looked back and have referred them to many of our other business contacts.”

“We have loved every minute of working with our team at Marketing Signals. From the ideation sessions to actually delivering commercially on what they say, I can’t fault them.”