Integrated Search (SEM)

For optimal results from organic search and paid media it pays to combine these into one overarching strategy. Both channels can benefit from working together, each offering insights and learnings that can be fed into optimisation changes. Moreover, you can ensure maximum coverage on the SERPs, increasing your share of voice for specific, commercially relevant search terms.
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Examples of our success
Getting the opportunity to manage both organic and paid media campaigns gives us the chance to really maximise ROI and growth. Take a look at what we have already delivered for our existing clients.

76% reduction in CPA for MoneyExpert.com

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109% increase in organic revenue for UltraLED’s

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Our approach

There are multiple benefits to run paid and organic search campaigns in tandem. Below you can see how your business can benefit from us managing both of these activities.

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Digital PR

Digital PR is essential if you want to succeed organically and build a strong presence in LLMs. We create Digital PR campaigns and strategies that secure links and coverage in tier one publications including national, local and trade press. Our strategic approach to Digital PR helps acquire links, aligns with your brand and impacts visibility.

AI-focused Search Engine Optimisation

As SEO evolves, we maximise your organic presence across both traditional search engines and AI platforms like ChatGPT, Perplexity, Gemini and Claude. Our team has ranked sites in some of the most competitive industries, including retail, B2B, accounting, travel and finance, ensuring your brand is visible wherever your audience begins their search.

Pay Per Click

Measurable growth, revenue and ROI – not clicks – form the core of our approach to Pay-Per-Click management. Our specialist Paid Search team translates your business goals and objectives into a data-driven strategy that prioritises ROAS and conversion.

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