Google Analytics 4 (GA4), the latest version of Google’s popular web analytics platform, has become the talk of the digital marketing world. With its revolutionary features and capabilities, it has the potential to change the way businesses track, analyse, and optimise their online performance. However, implementing GA4 can be challenging for those unfamiliar with its
On the 9th of May 2022 we moved all full time employees to a four-day working week. The transition was done with no loss of pay and a new, shorter number of contracted hours (32). Initially we introduced this as a trial, however after the trial proved successful, we made the change permanent. Having already
Due to technological innovations and our increasing reliance on technology, eCommerce has overtaken traditional retail to become the preferred method of purchasing new products. The popularity of eCommerce had already been rising quickly over the past several years, but after the advent of the global coronavirus pandemic, eCommerce sales underwent a meteoric rise. It’s estimated
Due to search engine developments and changes in consumer behaviour, search engine optimisation (SEO) is a constantly evolving field. This can make it difficult for businesses to keep up with SEO trends and rank highly in search engine results, which is important for increasing website traffic and conversions. However, the ever-changing nature of consumer trends
As the online world continues to grow, marketing teams are beginning to shift their focus away from traditional PR and embracing a digital revolution. While it’s undeniable that PR will always be a key part of promoting and building a brand, the old way is no longer the only way. Thanks to the internet, audiences
When it comes to successfully marketing your brand, knowing what not to do will certainly save your business some reputational damage. As a growing business, your marketing campaigns are essential for generating leads and building on your brand awareness. Well-devised and executed marketing campaigns are the perfect way to reach your audience and help you
As a growing B2B enterprise, you’ll know that competition within your industry is fierce. To stay ahead of the curve, you should be consistently growing your accounts, playing to your strengths and developing a watertight business plan for exponential growth; one that focuses on both progress and innovation. However, as a B2B enterprise, simply planning for
The intricacies of eCommerce marketing require business owners to keep their fingers firmly on the SEO pulse. While building an attractive, responsive and optimised website will certainly make conversions easier and drive traffic to your site, if you want to build on your brand awareness, and experience a persistent growth in sales and revenue, then
There’s no one-size-fits-all when it comes to building the best digital PR campaigns. In fact, how you shape your business’ PR strategy has a lot to do with the industry you’re working in. Whether your focus is fashion or football, the right kind of PR campaign can help you to engage your target audience and
Even though online shopping has become second nature for many consumers, closing sales online isn’t always easy. In the digital world, customers have complete control and can’t be pressured by a salesperson to make the purchase. Understanding why shoppers decide to leave their carts full of items can be tricky, especially when your ‘Checkout’ button
Marketing Signals Limited
c/o Accountancy Extra
33 Harrison Rd, Halifax. HX1 2AF.
Email – [email protected]
Telephone – 0330 043 4676
