Author: Gareth

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5 Ways to Combat Shopping Cart Abandonment

Even though online shopping has become second nature for many consumers, closing sales online isn’t always easy. In the digital world, customers have complete control and can’t be pressured by a salesperson to make the purchase. Understanding why shoppers decide to leave their carts full of items can be tricky, especially when your ‘Checkout’ button

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6 Things You Need to Consider When Deciding on a Smart or Standard Shopping Campaign

As an eCommerce retailer, running Google Ad campaign experiments is a critical exercise within your smart shopping arsenal. The ability to actively measure your results and test potential changes to your campaigns before their implementation gives you an insight into the potential ROI and their performance, without the associated risks. Unfortunately, this insight doesn’t extend

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Top 5 Challenges E-Commerce Directors Face

While an e-commerce director’s role is crucial to the success of any online business, nobody said it was going to be easy. Even the most experienced managers can find it difficult to navigate an ever-changing digital world, but this is what makes the rewards you reap all the more satisfying. As with most things, time

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Growing and Scaling a Successful eCommerce Business

Growing and Scaling a Successful eCommerce Business

As an eCommerce business with a strong foundation, you’ve secured a strong brand identity, a strong flow of consistent buyers and ensured that profitability is the cornerstone of your entire online presence. It’s true what they say – that hard work does pay off, and thanks to your robust eCommerce strategy and effective marketing proposals,

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The Anatomy of the Perfect Google Shopping Build for eCommerce

The Anatomy of the Perfect Google Shopping Build for eCommerce

Everyone loves the convenience of online shopping, and thanks to the ingenuity of Google Shopping ads, it’s never been easier for e-retailers to tempt shoppers and browsers into making a purchase. Generally, many online retailers are left overwhelmed at the prospect of fighting for elbow room within a saturated online space, but with the right

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What is a product feed And why you need one

What is a product feed? And why you need one

So, you’ve mastered your website, gotten to grips with social media marketing and you’re feeling confident about your growing brand, but now it’s time to shift your focus onto another area of eCommerce expertise, one that often leaves, even the most technically minded of eCommerce managers baffled. We’re talking of course about product feeds. But

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6 eCommerce Pain Points and How to Fix Them

6 eCommerce Pain Points and How to Fix Them

When visitors land on your site, they expect a seamless and engaging shopping experience. Ultimately, their overall experience reflects the quality of your business and the value you place in customer satisfaction – so from the moment they start browsing, your business is under scrutiny and pressure to boost its eCommerce conversion rate. We know

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