Author: Gareth

marketing-failures

Marketing Failures: How to Avoid Them and Learn From the Mistakes of Others

When it comes to successfully marketing your brand, knowing what not to do will certainly save your business some reputational damage. As a growing business, your marketing campaigns are essential for generating leads and building on your brand awareness. Well-devised and executed marketing campaigns are the perfect way to reach your audience and help you

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reaching-your-target-audience

How to Ensure Your Website Is Reaching Your Target Audience

As a growing B2B enterprise, you’ll know that competition within your industry is fierce. To stay ahead of the curve, you should be consistently growing your accounts, playing to your strengths and developing a watertight plan for exponential growth; one that focuses on both progress and innovation. However, as a B2B enterprise, simply planning for

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ecommerce-marketing-Boost-Traffic-and-Increase-Sales

The Main Factors You Need to Consider to Boost Traffic and Increase Sales

The intricacies of eCommerce marketing require business owners to keep their fingers firmly on the SEO pulse. While building an attractive, responsive and optimised website will certainly make conversions easier and drive traffic to your site, if you want to build on your brand awareness, and experience a persistent growth in sales and revenue, then

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combat-shopping-cart-abandonment

5 Ways to Combat Shopping Cart Abandonment

Even though online shopping has become second nature for many consumers, closing sales online isn’t always easy. In the digital world, customers have complete control and can’t be pressured by a salesperson to make the purchase. Understanding why shoppers decide to leave their carts full of items can be tricky, especially when your ‘Checkout’ button

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smart-standard-shopping-campaign

6 Things You Need to Consider When Deciding on a Smart or Standard Shopping Campaign

As an eCommerce retailer, running Google Ad campaign experiments is a critical exercise within your smart shopping arsenal. The ability to actively measure your results and test potential changes to your campaigns before their implementation gives you an insight into the potential ROI and their performance, without the associated risks. Unfortunately, this insight doesn’t extend

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top-5-challenges-ecommerce-directors-face

Top 5 Challenges E-Commerce Directors Face

While an e-commerce director’s role is crucial to the success of any online business, nobody said it was going to be easy. Even the most experienced managers can find it difficult to navigate an ever-changing digital world, but this is what makes the rewards you reap all the more satisfying. As with most things, time

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Growing and Scaling a Successful eCommerce Business

Growing and Scaling a Successful eCommerce Business

As an eCommerce business with a strong foundation, you’ve secured a strong brand identity, a strong flow of consistent buyers and ensured that profitability is the cornerstone of your entire online presence. It’s true what they say – that hard work does pay off, and thanks to your robust eCommerce strategy and effective marketing proposals,

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The Anatomy of the Perfect Google Shopping Build for eCommerce

The Anatomy of the Perfect Google Shopping Build for eCommerce

Everyone loves the convenience of online shopping, and thanks to the ingenuity of Google Shopping ads, it’s never been easier for e-retailers to tempt shoppers and browsers into making a purchase. Generally, many online retailers are left overwhelmed at the prospect of fighting for elbow room within a saturated online space, but with the right

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