Due to technological innovations and our increasing reliance on technology, eCommerce has overtaken traditional retail to become the preferred method of purchasing new products. The popularity of eCommerce had already been rising quickly over the past several years, but after the advent of the global coronavirus pandemic, eCommerce sales underwent a meteoric rise. It’s estimated
Due to search engine developments and changes in consumer behaviour, search engine optimisation (SEO) is a constantly evolving field. This can make it difficult for businesses to keep up with SEO trends and rank highly in search engine results, which is important for increasing website traffic and conversions. However, the ever-changing nature of consumer trends
As the online world continues to grow, marketing teams are beginning to shift their focus away from traditional PR and embracing a digital revolution. While it’s undeniable that PR will always be a key part of promoting and building a brand, the old way is no longer the only way. Thanks to the internet, audiences
When it comes to successfully marketing your brand, knowing what not to do will certainly save your business some reputational damage. As a growing business, your marketing campaigns are essential for generating leads and building on your brand awareness. Well-devised and executed marketing campaigns are the perfect way to reach your audience and help you
As a growing B2B enterprise, you’ll know that competition within your industry is fierce. To stay ahead of the curve, you should be consistently growing your accounts, playing to your strengths and developing a watertight business plan for exponential growth; one that focuses on both progress and innovation. However, as a B2B enterprise, simply planning for
The intricacies of eCommerce marketing require business owners to keep their fingers firmly on the SEO pulse. While building an attractive, responsive and optimised website will certainly make conversions easier and drive traffic to your site, if you want to build on your brand awareness, and experience a persistent growth in sales and revenue, then
There’s no one-size-fits-all when it comes to building the best digital PR campaigns. In fact, how you shape your business’ PR strategy has a lot to do with the industry you’re working in. Whether your focus is fashion or football, the right kind of PR campaign can help you to engage your target audience and
Even though online shopping has become second nature for many consumers, closing sales online isn’t always easy. In the digital world, customers have complete control and can’t be pressured by a salesperson to make the purchase. Understanding why shoppers decide to leave their carts full of items can be tricky, especially when your ‘Checkout’ button
As an eCommerce retailer, running Google Ad campaign experiments is a critical exercise within your smart shopping arsenal. The ability to actively measure your results and test potential changes to your campaigns before their implementation gives you an insight into the potential ROI and their performance, without the associated risks. Unfortunately, this insight doesn’t extend
While an e-commerce director’s role is crucial to the success of any online business, nobody said it was going to be easy. Even the most experienced managers can find it difficult to navigate an ever-changing digital world, but this is what makes the rewards you reap all the more satisfying. As with most things, time
