The Challenge
As a leading financial comparison site, MoneyExpert operates in a highly competitive market alongside major, publicly traded brands. With such strong rivals, MoneyExpert needed more than traditional tactics. They required a strategic, data-driven approach designed to strengthen visibility and secure a presence in emerging AI-driven discovery channels to stand out.
Our Approach
Data-Driven Campaigns
We designed campaigns rooted in original research and insights. Using credible data to tell stories, we shaped PR angles that journalists wanted to cover and audiences trusted, driving high authority links in tier one sites.
Journalist Requests
We monitored live journalist requests and delivered timely, expert input. This approach positioned MoneyExpert as a go-to resource and ensured the brand appeared in authoritative publications exactly when stories were being shaped.
Reactive Campaigns
When financial news broke, we acted fast. Crafting reactive commentary and story angles tied to current events, we kept MoneyExpert visible in high-traffic coverage, aligning the brand with topics people were actively searching for.
Expert Commentary
We delivered expert insights directly to journalists, ensuring MoneyExpert’s voice became part of ongoing discussions. These contributions built recognition of the brand’s expertise and kept it top-of-mind for future features and citations.
Case studies
We sourced real people with first-hand experiences to build authentic, relatable stories. Journalists gained compelling narratives enriched with MoneyExpert’s insights, reinforcing the brand’s credibility and authority as a trusted expert.
Opinion Pieces
We positioned MoneyExpert’s experts as thought leaders through guest articles in authoritative publications. These opinion pieces provided valuable perspectives on industry trends while showcasing the brand’s expertise. This strengthened MoneyExpert’s authority and engaged highly relevant audiences.
